Base Year
Historical Year
Forecast Year
The global sports and outdoor toys market size attained a value of USD 15,324.2 million in 2023. The market is estimated to grow at a CAGR of 4.6% during 2024-2032 to reach a value of USD 23,189.8 million by 2032.
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The global sports and outdoor toys market is experiencing significant transition, characterised by innovation, consumer health consciousness, and technological integration. As families increasingly recognise the importance of physical activity and outdoor play for children's holistic development, the demand for sports and outdoor toys has surged. These toys promote physical activities and encourage kids to spend time outdoors while also boosting the development of motor and coordination skills.
Growing importance of health and outdoor play and demand for durable products; technological advancements; rising sustainability concerns; and expansion of e-commerce channels are positively impacting the sports and outdoor toys market growth
| Date | Company | Event |
| Jan 2024 | Spin Master Corp | Spin Master Corp. successfully completed acquisition of Melissa & Doug, a renowned brand in early childhood play, for USD 950 million. |
| Sep 2023 | Melissa & Doug | Melissa & Doug, a renowned preschool brand for wooden and sustainable toys, opened its first flagship retail store, in The Westchester, a premium shopping mall near New York City. |
| Jul 2023 | Sambro International | Sambro International introduced a new line of Teenage Mutant Ninja Turtles toys in collaboration with Paramount Pictures' animated film, Teenage Mutant Ninja Turtles: Mutant Mayhem, in 2023. |
| Jul 2023 | Aldi | Aldi launched a new range of outdoor toys as part of its Specialbuys, featuring activities to keep kids entertained during the summer holidays. |
| Trends | Impact |
| Demand for high-quality products | Consumers consider the material quality, durability, ability to withstand rough handling, and rust-resistance of outdoor toys while making purchases. |
| Rising sustainability concerns | Toys with eco-friendly designs and production methods are gaining popularity. Sustainable packaging is also contributing to consumer's purchase decisions. The growing sustainability trend is boosting the demand for toys made of wood and biodegradable plastics. |
| Technological advancements | Backyard toys like pools and water fun, play tents, and toy guns are gaining traction due to their unique mix of digital sophistication and physical activity. |
| Expansion of e-commerce channels | E-commerce channels offer a wide variety of toys providing consumers with the flexibility to switch to different manufacturers' offerings readily. |
Sports and outdoor toys encourage active play, which helps boost cardiovascular health, improve coordination and balance, and enhance muscle strength. By 2035, projections indicate that obesity will afflict around 383 million children and adolescents. The imperative for parents to mitigate screen time and obesity risks is driving demand for sports and outdoor toys that foster both physical and cognitive development.
Besides, the move towards tech-based toys among consumers provides an opportunity for manufacturers of these toys. With children becoming more accustomed to using technology, toy companies are incorporating technology, such as Bluetooth into their products to stay relevant in the market.
Moreover, the expansion of online channels helps improve accessibility to diverse products in the sports and outdoor toys market. Parents are increasingly turning to outdoor toys like water slides, T-ball sets, and skipping ropes, primarily shopping through e-commerce platforms such as Amazon and Walmart.
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“Global Sports and Outdoor Toys Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:
| Market Breakup | Categories |
| Age Group | Less than 5 Years, Between 5 - 10 Years, Above 10 Years |
| Distribution Channel | Hypermarkets and Supermarkets, Departmental Stores, Speciality Stores, Online Channel, Others |
| Region | North America, Europe, Asia Pacific, Latin America, Middle East and Africa |
The distribution channels considered under ‘others’ include smaller speciality sports stores, sports academies or sports clubs.
Online channels are becoming a preferred choice for making purchase, significantly contributing to the sports and outdoor toys market revenue
Online channels are becoming a preferred choice for buying various products, including sports and outdoor toys, as they provide personalised recommendations and perks like free shipping. The transition to online sales is backed by investments from large retailers to develop applications catering to consumers active on mobile platforms. This digital strategy has opened up new opportunities for market expansion, particularly as consumers increasingly gravitates towards online shopping.
Speciality toy stores like Hamleys distinguish themselves from other distribution channels such as hypermarkets, supermarkets, and online channels by their focus on toys and related products, expert staff knowledge, and specialised customer services. They play a crucial role in the toys market by offering an immersive environment that can be particularly appealing for children and collectors alike.
The availability of a variety of sports and outdoor toys in hypermarkets makes it convenient for customers to purchase goods from these channels. Departmental stores are generally located in crowded and central areas of the city and hence attract more customers leading to increased sales. Brick-and-mortar toy stores and departmental stores offer experimental, immersive, and digital experiences to meet evolving customer demands.
The market players are focusing on leveraging advanced technologies and making toys more sustainable to meet the changing consumer demands
| Company | Headquarters | Services |
| The Great Outdoor Toy Company | United States | Provides outdoor toys such as swing sets, trampolines, etc. |
| Simba Dickie Group GmbH | Germany | Offers over 20 brands and a variety of toys through brands such as Jada Toys, AquaPlay, and Smoby Toys. |
| Decathlon | France | Provides outdoor play equipment such as trampoline, padel racket, diabolo, diabolo sticks, flying disc, jumping ball, balance board, etc. |
| Spin Master Corporation | Canada | The company offers a diverse range of outdoor toys through the brands SwimWays, Valor and Aerobie. |
Other notable players operating in the sports and outdoor toys market include Hasbro, Inc., Mattel, Inc., The Walt Disney Company, Outdoor Toys, and Vuly Property Pty Ltd, among others. The manufacturers are upgrading their product portfolios and incorporating the latest capabilities to innovate their offerings and stay relevant in the market.
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North America dominates the sports and outdoor toys market share. According to the U.S. Department of Commerce, sales in the toys and hobbies retail sector in the United States reached USD 33.66 billion in 2021, including both online and offline transactions. Notably, there was a 4.4% increase in 2022, with total sales reaching USD 35.15 billion in the same year.
In the Asia Pacific, China is the largest market with the second highest population of children in the region. China, with around 478 million child population in 2023 (up to age of 14 years), offers lucrative opportunities for market expansion. The growth of the sports and outdoor toys market in Latin America can be attributed to increased exposure of children to social media and the internet. Children frequently encounter ads, reviews, and promotions for toys on these platforms, hence it is common for children to take the lead by actively searching for products online.
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Age Group |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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Sports and Outdoor Toys Market Size
Sports and Outdoor Toys Market Trends
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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The market attained a value of USD 15,324.2 million in 2023.
The market is estimated to grow at a CAGR of 4.6% during 2024-2032
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach a value of USD 23,189.8 million by 2032.
The major market drivers include increasing awareness about the benefits of engaging in outdoor activities, availability of a wide range of sports and outdoor toys, and increasing disposable incomes.
The key trends fuelling the growth of the market include the development of innovative toys leveraging advanced technologies like AI, growing need to introduce children to sports at an early age, and demand for toys with sustainable materials.
The various age groups in the market for sports and outdoor toys include less than 5 years, between 5-10 years, and above 10 years.
The key regional markets for sports and outdoor toys are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The different distribution channels are online channel, speciality stores, hypermarkets and supermarkets, departmental stores, among others.
The key players in the market include The Great Outdoor Toy Company, Simba Dickie Group GmbH, Decathlon, Spin Master Corporation, Hasbro, Inc., Mattel, Inc., The Walt Disney Company, Outdoor Toys, and Vuly Property Pty Ltd, among others.
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United States (Head Office)
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Australia
63 Fiona Drive, Tamworth, NSW
+61 448 06 17 27
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-858-608-1494
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.
+63 287899028, +63 967 048 3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84865399124
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