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Constant innovation in the taste and ingredients of sports and energy drinks is anticipated to positively impact industry growth. As the consumers are becoming aware of what is in their drink, the market for sports and energy drinks is expected to rise with the inclusion of chemical-free, natural products. The rise in the use of natural ingredients in a health-conscious society is augmenting the market growth of sports and energy drinks. The introduction of ingredients like green tea, ginseng and pomegranate juice into sports and energy drinks have helped in increasing the anti-oxidants and polyphenol contents to make drinks healthier, is aiding the market growth. The incorporation of all-natural ingredients, vitamin and mineral fortification, natural ingredients, no-added colour formula, and fruit-based products are anticipated to drive industry growth.
The rising health consciousness among the youth, attributed to fitness activities like sports and yoga, bolster market growth. The inclusion of muscle building and endurance improving ingredients that make these drinks more functional are expected to propel the market towards growth in the coming years. The replacement of high fructose corn syrup with sucrose and fructose resulting in slow release of energy, owing to the demand for no-sugar products, is further invigorating the industry growth. Furthermore, demand for plant-based protein sources is gaining popularity among young adults is expected to aid market growth of sports and energy drinks. A shift in manufacturing practices to include soy protein, pea protein, rice protein, among other sources as their key ingredients, is providing growth opportunities for market growth.
Sports and Energy Drinks Market Size
Sports and Energy Drink Market Growth
Sports and Energy Drink Companies
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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The global sports and energy drinks market attained a value of nearly USD 115.91 billion in 2023.
The market is projected to grow at a CAGR of 7.5% in the forecast period of 2024-2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach about USD 222.24 billion by 2032.
The sports and energy drinks industry is being driven by an increased demand for products to enhance focus and mental clarity owing to long and erratic working hours and expanding e-gaming applications.
Constant innovation in taste and ingredients in a health-conscious environment and a rising preference towards organic products to augment the market growth for sports and energy drinks.
The major regional markets for sports and energy drinks are North America, Latin America, the Asia Pacific, Europe, and the Middle East and Africa.
The major segments within the industry are sports drinks and energy drinks.
On the basis of type, the sports drinks market is divided into hypotonic, hypertonic and isotonic.
The significant products in the industry are organic and conventional.
Based on category, the market is segmented into regular and low calorie.
Cans and bottles, among others are the different types of packaging available for sports and energy drinks.
The significant distribution channels are supermarkets and hypermarkets, convenience stores, speciality stores, and online, among others.
The major types of energy drinks are alcoholic and non-alcoholic.
The different flavours of energy drinks are flavoured and non-flavoured.
The major players in the industry are Monster Beverage Corporation, Red Bull GmbH, Rockstar, Inc., PepsiCo, Inc., and The Coca-Cola Company, among others.
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