Global Sparkling Water Market Outlook Report - Market Size, Share Analysis and Forecast (2024-2032)

Global Sparkling Water Market Size

The global sparkling water market reached around USD 32.74 billion in 2023. The market is assessed to grow at a CAGR of 9.0% between 2024 and 2032, reaching a value of nearly USD 71.04 billion by 2032.

Key Trends in the Market

Sparkling water, also termed seltzer water or carbonated water, is water containing carbon dioxide, which is infused under pressure. It has become a popular beverage among fitness enthusiasts as it promotes weight loss, improves digestion, provides nutrients, and offers relief from constipation.

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• Consumers are more inclined to consume sparkling water as health awareness increases. Sparkling water is rich in various minerals, such as sodium, magnesium, and calcium, Also, it offers several advantages, including the capacity to relieve constipation and facilitate digestion.

• The sparkling water market growth is being propelled by an increasing number of consumers who like the sparkle of carbonated soft drinks but want to sip beverages containing low amounts of calories, sweets, or artificial ingredients. In terms of dental and bone health, sparkling water is not as detrimental as sodas. As a result, many consumers view carbonated water as a healthier alternative to soda and other sweet, carbonated beverages.

• An additional factor positively influencing the market is the increased prevalence of obesity. Unlike soda water, which has a high sugar content, sparkling water with a low sugar content supports weight management. Moreover, shifting customer preferences, rising disposable incomes, and increased consumer awareness of sparkling water's health advantages favour the market growth.

Sparkling Water Market Share

The sparkling water market is growing rapidly, driven by increasing health-conscious consumer preferences and the demand for low-calorie, sugar-free beverages. With the rise in flavored sparkling water and eco-friendly packaging solutions, the market is gaining significant traction across various regions. Key players are innovating with natural flavors, organic ingredients, and sustainable production methods, expanding their market share. E-commerce and retail distribution have further boosted the market's visibility and accessibility. As consumers shift away from sugary sodas, sparkling water is becoming a popular choice, appealing to those seeking healthier, refreshing alternatives in their daily hydration routine.

Opportunities and Challenges in the Market

The sparkling water market is likely to expand rapidly as market players increasingly focus on strategic commercial advertisements. Also, the introduction of new flavours of sparkling water boasting an excellent nutrition profile is driving the market. Sparkling water does not contain added sugar, salt, or calories and is prepared with only natural flavours.

The major factor hindering the market for sparkling water is the low cost and high availability of other sweetened drinks and carbonated drinks. In addition, low consumer awareness about the benefits of carbonated water and limited distribution channels are expected to further limit the sparkling water market development.

Market Analysis

Based on product, the market can be segmented into natural/mineral sparkling water and caffeinated sparkling water. Based on distribution channels, it can be divided into hypermarkets and supermarkets, convenience stores, and online, among others. The major regional markets for sparkling water are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

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The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global sparkling water market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.

• Talking Rain

• LaCroix Beverages, Inc.

• Polar Beverages

• Nestlé S.A.

• PepsiCo, Inc.

• The Coca-Cola Company

• Keurig Dr Pepper Inc. 

• Danone S.A.

• Clear Cut Phocus

• National Beverage Corp. 

• Others

Market Share by Product

Natural/mineral sparkling water holds a considerable sparkling water market share, owing to the rising health awareness among consumers and the surging launch of new products with innovative flavours. The wide availability of effervescent and flavoured variations of natural/mineral sparkling offering various health benefits, especially on online channels, is also boosting their sales.

Caffeinated sparkling water boosts energy and does not contain any calories or sugar. These beverages can be used in place of coffee drinks, sweetened teas, and typical energy drinks.

Market Share by Distribution Channel

Convenience stores and supermarkets make up a sizable share of the sparkling water market. These channels boast the availability of a wide variety of premium and private-label goods. Moreover, to improve customers' shopping experiences, such channels provide attractive membership programmes and incentives, including discounts and unlimited free delivery.

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Regional Analysis

North America is expected to represent a significant share of the market due to the shifting consumer preference towards healthy alternatives to soft drinks. Due to benefits like ease of digestion and improved bone and heart health, consumers are more likely to drink sparkling water. The growing availability of the product across different distribution channels is also anticipated to fuel the market growth in the coming years.

The market for sparkling water in Europe is anticipated to expand significantly due to increasing research and development for the creation of new products with a wide range of flavours, changes in lifestyle, and greater product accessibility.

Competitive Landscape of Sparkling Water Industry

Talking Rain is a privately held beverage company headquarted in Washington, the United States. The company has been engaged in manufacturing better-for-you beverages, including still and sparkling water with natural flavours. It was founded in 1987 and a few months later it was bought by investors Lawrence Hebner, Donald Kline, and Donald Jasper for a value of $300,000.

LaCroix Beverages, Inc is a company that is engaged in the production of sparkling water, juices, energy drinks and, to a lesser extent, carbonated soft drinks. The company has a distinct portfolio of products with a wide range of classic and innovative flavours. The company focuses on creative product designs, innovative packaging, and imaginative flavours to expand its presence in the beverage sector.

Polar Beverages is one the largest beverage companies in the United States. The company is headquartered in Massachusetts, the United States. It operates and distributes its products in the market through its brands such as Polar Seltzer, Adirondack, Clear and Sparkling, O Water, and Frannie’s, and by establishing strong brand partnerships with regional and national brands.

Other market players include Nestlé S.A., PepsiCo, Inc., The Coca-Cola Company, Keurig Dr Pepper Inc., Danone S.A., Clear Cut Phocus, and National Beverage Corp., among others.

Key Highlights of the Report

Sparkling Water Market Report Snapshots

Sparkling Water Market Size

Sparkling Water Market Analysis

Sparkling Water Market Share

Sparkling Water Companies