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Report Overview

The Spain toys market size was valued at nearly USD 1441.90 Million in 2024. The market is projected to grow at a CAGR of 1.90% between 2025 and 2034 to attain around USD 1740.51 Million by 2034.

2024

Base Year

2018-2024

Historical Year

2025-2034

Forecast Year

  • Puzzles and games are expected to constitute a major portion of the Spain toys market share.

  • The demand for innovative tech toys that inculcate learning skills among children is expected to drive the market growth.

  • Online distribution channels are expected to become increasingly popular among consumers.

Compound Annual Growth Rate

Value in USD Million

1.9%

2025-2034


Spain Toys Market Outlook

*this image is indicative*

The strengthening of legal regulations pertaining to toy advertisements on television and other mass media channels is expected to propel the Spain toys market growth. Toys that foster a sense of equality and pluralism are gaining high popularity in the country.

Toys that match modern consumer sentiments and thoughts are expected to witness a surge in demand, thereby driving the Spain toys market development.  Technologically advanced toys that can inculcate the values of equity, diversity, and inclusion among children are expected to catch consumer attention.

With the shift towards play based learning, toys that enhance cognitive skills and intellectual abilities among children are expected to gain high popularity among parents. This is expected to drive the Spain toys market growth in the forecast period.

Increasing expenditure on toy purchases is prompting parents to subscribe to toy rental services in Spain. This provides the benefit of a diverse range of playing options for children and higher cost savings for parents.

Moreover, these services help in minimising the volume of waste generated, which aligns with the global commitment towards sustainability. Hence, the increasing switch towards cost-effective children’s toy subscription and rental services is expected to foster the Spain toys market expansion over the forecast period.

Market Segmentation

Spain Toys Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:

Market Breakup by Product Type:

  • Action Figures
  • Building Sets
  • Dolls
  • Games and Puzzles
  • Sports and Outdoor Toys
  • Plush
  • Others

Market Breakup by Age Group:

  • Up To 5 Years
  • Between 5 To 10 Years
  • Above 10 Years

Market Breakup by Distribution Channel:

  • Supermarkets and Hypermarkets
  • Speciality Stores
  • Convenience Stores
  • Online
  • Others

Competitive Landscape

The key Spain toys market players are:

  • Mattel, Inc.
  • Hasbro, Inc.
  • LEGO System A/S
  • Goliath Games, LLC
  • Ravensburger AG
  • BRUDER Spielwaren GmbH + Co. KG
  • Fábricas Grupadas De Muñecas De Onil, SA
  • Diset, SA
  • Borras Plana SA
  • Miniland S.A.
  • CEFA TOYS, SA
  • Others

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

The market was valued at nearly USD 1441.90 Million in 2024.

The market is projected to grow at a CAGR of 1.90% between 2025 and 2034.

The market is assessed to witness a healthy growth in the forecast period to reach around USD 1740.51 Million in 2034.

The different product types in the market include action figures, building sets, dolls, games and puzzles, sports and outdoor toys, and plush, among others.

The different age groups considered in the market report are up to 5 years, between 5 to 10 years, and above 10 years.

The different distribution channels of toys are supermarkets and hypermarkets, speciality stores, convenience stores, and online, among others.

The key market players are Mattel, Inc., Hasbro, Inc., LEGO System A/S, Goliath Games, LLC, Ravensburger AG, BRUDER Spielwaren GmbH + Co. KG, Fábricas Grupadas De Muñecas De Onil, SA, Diset, SA, Borras Plana SA, Miniland S.A., and CEFA TOYSS, SA, among others.

Report Summary

Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.

Key Highlights of the Report

Please note that the figures mentioned in the description serve as estimates and may vary from the actual figures presented in the final report.

REPORT FEATURES DETAILS
Base Year 2024
Historical Period 2018-2024
Forecast Period 2025-2034
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Product Type
  • Age Group
  • Distribution Channel
Breakup by Product Type
  • Action Figures
  • Building Sets
  • Dolls
  • Games and Puzzles
  • Sports and Outdoor Toys
  • Plush
  • Others
Breakup by Age Group
  • Up To 5 Years
  • Between 5 To 10 Years
  • Above 10 Years
Breakup by Distribution Channel
  • Supermarkets and Hypermarkets
  • Speciality Stores
  • Convenience Stores
  • Online
  • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Mattel, Inc.
  • Hasbro, Inc.
  • LEGO System A/S
  • Goliath Games, LLC
  • Ravensburger AG
  • BRUDER Spielwaren GmbH + Co. KG
  • Fábricas Grupadas De Muñecas De Onil, SA
  • Diset, SA
  • Borras Plana SA
  • Miniland S.A.
  • CEFA TOYS, SA
  • Others

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