Spain Oral Care Market Report and Forecast 2024-2032

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Spain is one of the leading markets in Europe with a per capita expenditure of EUR 165 on dental care. It is the fifth largest region for oral care in the continent after Germany, the UK, France, and Italy. Thus, the growth in the Spanish industry contributes to the growth of the European industry. The overall Europe oral care industry is also expected to grow at the same rate as Spain, with a CAGR of 3.3% between 2024-2032. The Europe oral care industry is expected to attain a value of USD 13.9 billion in 2026.

The European industry is being driven by a growing awareness of oral diseases and hygiene due to the rising occurrences of dental diseases like caries, dental erosion, and periodontal diseases. Between 20% to 90% of the children on the continent suffer from caries while nearly all adults between the ages of 35 and 40 are afflicted by caries. Caries remains the leading cause of teeth loss among the elderly in Europe, with almost 5-51% of 65 to 74 year olds suffering from it. Thus, various government initiatives and community-based programmes are seeking to combat the rising prevalence of these diseases. These government-funded initiatives to prevent oral diseases and promote oral health is increasingly aiding the market. In Spain, dental hygiene is promoted among children through programmes such as ‘Programa de Asistencia Dental Infantil’ or Child Dental Health Assistance Programme. The initiative covers nearly half the country with the participation of children varying from 30% to 75%.

Market Segmentation

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Market Analysis

The Europe market is being driven by the growing awareness among the consumer about dental health and hygiene along with a steady growth in its overall personal care segment. Thriving regional markets like Germany are also aiding the industry growth on the continent along with the technological advancements made in the industry and the products. The rise in the ageing population is proving to be a major driving force behind the growth of the market as they need greater oral care and are more vulnerable to diseases such as periodontitis or the inflammation of gums. Nearly 70-80% of Europe’s ageing population is likely to suffer from periodontitis. With teeth becoming less bright with maturing, the ageing population is also contributing to the rising demand for teeth whitening products. In Spain, the population of the over-65s will account for nearly 34.6% of the total population by 2050.

The growing GDP of the country is aiding the Spain oral care market. The country’s GDP is expected to gain 2.7% year-on-year. The high Consumer Confidence Index overall will also boost the oral care industry in the country. In Q2 of 2018, the FMCG market in Spain saw a gain of 3.1% in value, further aiding the industry growth. The increase in the innovations and personalisation of products in the industry by major players and retailers are driving the market forward.

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The increase in the population in the areas like Madrid and Barcelona is expected to drive the market with nearly one-third of the dentists in Spain concentrated around the cities. The rise in the number of dentists promoting oral care and associated products will also drive the market in the region. The number of dentists is expected to grow annually by 3-4% in the coming years with 36,863 registered dentists in Spain in early 2018. The growth in oral hygiene awareness in the country will also aid the market. Currently, 8 out of 10 Spaniards brush their teeth twice in a day with nearly 45% of the population brush three times as recommended by medical professionals.

Competitive Landscape

April 2020- The acquisition of Fluocaril and Parogencyl, well-known oral care brands in France and Spain, was announced by Unilever.

The report gives a detailed analysis of the following key players in the Spain oral care market, covering their market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions:

• Colgate Palmolive Espana S.A.
• Procter Gamble Espana P G
• Unilever Espana S.A. 
• Pierre Fabre Iberica S.A.
• Lacer S.A.
• Pierrot (Fushima SL)
• Others

The EMR report gives an in-depth insight into the market by providing a SWOT analysis as well as an analysis of the Porter’s Five Forces model.