The Southeast Asia sports and outdoor toys market size reached a value of around USD 1054.64 Million in 2025. The market is further expected to grow at a CAGR of 6.90% between 2026 and 2035, reaching a value of around USD 2055.33 Million by 2035.
Base Year
Historical Period
Forecast Period
Compound Annual Growth Rate
6.9%
Value in USD Million
2026-2035
*this image is indicative*
Sports and outdoor toys refer to toys that are designed particularly for children to play with outdoors or as a part of sporting activities. These types of toys help kids stay active and go outside, increasing their exposure to fresh air and the sun, while keeping the kids engaged. The learning ability of children can be greatly improved by playing outdoor games and it can also help them pick up skills and foster a problem-solving mindset.
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The EMR’s report titled “Southeast Asia Sports and Outdoor Toys Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Market Breakup by Age Group
Market Breakup by Distribution Channel
Market Breakup by Country
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The age group of between 5 - 10 years is expected to account for a sizable share of the Southeast Asia sports and outdoor toys market, driven by an increased understanding of how outdoor activities may assist kids develop their motor and coordination skills at that age. As the activity and energy level of children rises in the 5 – 10 years age group and they start becoming more independent, sports and outdoor toys increase in demand.
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model, along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the Southeast Asia sports and outdoor toys market, covering their competitive landscape and the latest developments like mergers, acquisitions, investments, and expansion plans.
Decathlon, founded in 1976 and headquartered in Villeneuve-d'Ascq, France, is a French sporting goods retailer that manages the design, research, logistics, production, and distribution of its products. The company partners with international suppliers and sells its own brands to customers directly.
Hasbro, Inc., a global leader in branded entertainment creates unique brand experiences for audiences across the world through gaming, consumer goods, and entertainment. Established in 1923, the company is headquartered in Rhode Island in the United States.
Kidzlet Play Structures Pvt. Ltd., founded in 2015, is one of the top producers of children's playgrounds and other exercise equipment. With its headquarters in Uttar Pradesh, India, Kidzlet has developed into a renowned playground and exercise equipment brand that caters to customers globally.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other market players include Mattel Inc., The Walt Disney Company, PlanToys, Simba Dickie Group, and Victor Toys Manufacturing Co., Ltd, among others.
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In 2025, the Southeast Asia market for sports and outdoor toys attained a value of USD 1054.64 Million.
The market is projected to grow at a CAGR of 6.90% between 2026 and 2035.
The market is estimated to witness a healthy growth in the forecast period of 2026-2035 to reach USD 2055.33 Million by 2035.
The major drivers of the market include the increasing concerns about fitness and health of children, rising awareness regarding the benefits of sports and outdoor toys, and expansion of organised distribution channels.
The rising engagement of children in outdoor activity products, and growth in the demand for playground equipment, water/sand toys and accessories are the key trends propelling the growth of the market.
The major countries in the market are Indonesia, Vietnam, Thailand, Philippines, and Malaysia, among others.
The primary distribution channels for sports and outdoor toys in Southeast Asia are hypermarkets and supermarkets, departmental stores, and online channel, among others.
The major players in the Southeast Asia sports and outdoor toys market are Decathlon, Hasbro, Inc, Mattel Inc., The Walt Disney Company, PlanToys, Simba Dickie Group, Kidzlet Play Structures Pvt. Ltd., and Victor Toys Manufacturing Co., Ltd, among others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Age Group |
|
| Breakup by Distribution Channel |
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| Breakup by Country |
|
| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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