Base Year
Historical Year
Forecast Year
The Southeast Asia sports and outdoor toys market size reached a value of around USD 986.57 million in 2024. The market is further expected to grow at a CAGR of 6.9% between 2025 and 2034, reaching a value of around USD 1,793.20 million by 2034.
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Sports and outdoor toys refer to toys that are designed particularly for children to play with outdoors or as a part of sporting activities. These types of toys help kids stay active and go outside, increasing their exposure to fresh air and the sun, while keeping the kids engaged. The learning ability of children can be greatly improved by playing outdoor games and it can also help them pick up skills and foster a problem-solving mindset.
Based on age group, the market is divided into less than 5 years, between 5 - 10 years, and above 10 years. On the basis of distribution channel, the market is segmented into hypermarkets and supermarkets, departmental stores, and online channel, among others. By country, the sports and outdoor toys market in Southeast Asia is categorised into Indonesia, Vietnam, Thailand, Philippines, and Malaysia, among others.
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The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model, along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the Southeast Asia sports and outdoor toys market, covering their competitive landscape and the latest developments like mergers, acquisitions, investments, and expansion plans.
The age group of between 5 - 10 years is expected to account for a sizable share of the Southeast Asia sports and outdoor toys market, driven by an increased understanding of how outdoor activities may assist kids develop their motor and coordination skills at that age. As the activity and energy level of children rises in the 5 – 10 years age group and they start becoming more independent, sports and outdoor toys increase in demand.
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Decathlon, founded in 1976 and headquartered in Villeneuve-d'Ascq, France, is a French sporting goods retailer that manages the design, research, logistics, production, and distribution of its products. The company partners with international suppliers and sells its own brands to customers directly.
Hasbro, Inc., a global leader in branded entertainment creates unique brand experiences for audiences across the world through gaming, consumer goods, and entertainment. Established in 1923, the company is headquartered in Rhode Island in the United States.
Kidzlet Play Structures Pvt. Ltd., founded in 2015, is one of the top producers of children's playgrounds and other exercise equipment. With its headquarters in Uttar Pradesh, India, Kidzlet has developed into a renowned playground and exercise equipment brand that caters to customers globally.
Other market players include Mattel Inc., The Walt Disney Company, PlanToys, Simba Dickie Group, and Victor Toys Manufacturing Co., Ltd, among others.
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2024 |
| Forecast Period | 2025-2034 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Age Group |
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| Breakup by Distribution Channel |
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| Breakup by Country |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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In 2024, the Southeast Asia market for sports and outdoor toys attained a value of USD 986.57 million.
The market is projected to grow at a CAGR of 6.9% between 2025 and 2034.
The market is estimated to witness a healthy growth in the forecast period of 2025-2034 to reach USD 1,793.20 million by 2034.
The major drivers of the market include the increasing concerns about fitness and health of children, rising awareness regarding the benefits of sports and outdoor toys, and expansion of organised distribution channels.
The rising engagement of children in outdoor activity products, and growth in the demand for playground equipment, water/sand toys and accessories are the key trends propelling the growth of the market.
The major countries in the market are Indonesia, Vietnam, Thailand, Philippines, and Malaysia, among others.
The primary distribution channels for sports and outdoor toys in Southeast Asia are hypermarkets and supermarkets, departmental stores, and online channel, among others.
The major players in the Southeast Asia sports and outdoor toys market are Decathlon, Hasbro, Inc, Mattel Inc., The Walt Disney Company, PlanToys, Simba Dickie Group, Kidzlet Play Structures Pvt. Ltd., and Victor Toys Manufacturing Co., Ltd, among others.
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Philippines
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+63-287-899-028, +63-967-048-3306
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Vietnam
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United States (Head Office)
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Australia
63 Fiona Drive, Tamworth, NSW
+61-448-061-727
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-858-608-1494
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.
+63-287-899-028, +63-967-048-3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84-865-399-124
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