Southeast Asia Dietary Supplements Market Report and Forecast 2024-2032

Southeast Asia Dietary Supplements Market Outlook

The global Southeast Asia dietary supplements market size is estimated to grow at a CAGR rate of 7.80% in the forecast period of 2024-2032. The major market drivers are ¬the increasing consumer awareness regarding benefits of dietary supplements and rising need for nutritional supplementation among the older population.

Key Trends in the Market

Dietary supplements are foods, liquids, or powders that are designed to supplement a person’s diet for improved nutrition and health. These dietary supplements can be made from natural food sources or synthetic production and can be manufactured in the form of tablets and capsules, powders, and liquids. Some of the popular supplements are calcium, iron, probiotics, vitamins B and D.

• Indonesia is expected to account for a sizable share of the Southeast Asia dietary supplements market in the coming years. Rising awareness among consumers regarding life threating diseases and conditions due to the lack of nutrients has led to an exponential growth of the market for dietary supplements.

• In Southeast Asia, new dietary supplements are frequently launched with advanced and functional ingredients, enhancing the dietary supplements market in the region. Increasing promotions of new dietary supplements would further support the regional market growth.

• With a significant population of Muslims in Southeast Asia, a key trend in the market is manufacturing of dietary supplements that cater to their values and requirements, will serve to increase their sale in the community.

Market Analysis

Based on type, the market is segmented into vitamins, minerals, enzymes, fatty acids, and proteins, among others. On the basis of form, the market is divided into tablets and capsules,  powders, and liquids. By country, the dietary supplements market in Southeast Asia is categorised into Indonesia, Singapore, Vietnam, Thailand, Malaysia, and Philippines, among others.

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the Southeast Asia dietary supplements market, covering their competitive landscape and latest developments like mergers, acquisitions, investments and expansion plans.

• Abbott Nutrition 

• Nestlé S.A. 

• Glanbia plc 

• PT. Indopasifik Teknologi Medika Indonesia 

• PT Kalbe Farma Tbk 

• GlaxoSmithKline plc. 

• Nu Skin Enterprises Inc.

• Others

Market Share by Type

Vitamins account for a sizable share of the Southeast Asia dietary supplements market, based on type,supported by the widespread awareness regarding the importance of vitamins and health risks posed by vitamin deficiency. Lack of Vitamin E in adults can negatively affect the immune system while Vitamin C deficiency can affect the energy level. Major percentage of nursing mothers also need their fair share of vitamins in their diet. Dietary supplements for vitamins are also commonly available in Southeast Asia and can be consumed on a regular basis.

Market Share by Form

The capsule and tablet form occupies a significant share of the Southeast Asia dietary supplements market due to their convenient sizing and ease of consumption. They come with the compact packaging and longer life shelves which contributes to their popularity and high demand. Meanwhile, liquid forms of dietary supplements are increasing in demand with the growing interest of the consumers as liquid supplements are absorbed quicker in the body. In the coming years, liquid sales are expected to rise as more people become inclined towards liquid form supplements for quicker results.

Competitive Landscape

Abbott Nutrition was founded in 1944 and its headquarters are in Illinois, United States. This healthcare company is known to provide sustainable and affordable products to its customers, specialising in adult nutrition as well as paediatric nutrition.

Nestlé S.A., with headquarters in Vevey, Switzerland, is one of the leading suppliers of powdered milk, chocolate products, frozen food, tea, syrup, ice cream and pharmaceuticals. Its establishment is dated back to 1866 when two enterprises of Switzerland, which would later become the base of Nestle, extended their sales through United States and Europe.

Other market players include Glanbia plc, PT. Indopasifik Teknologi Medika Indonesia, PT Kalbe Farma Tbk, GlaxoSmithKline plc., and Nu Skin Enterprises Inc., among others.

Key Highlights of the Report