The South Korea television market reached around USD 1.62 Billion in 2025. The market is projected to grow at a CAGR of 3.40% between 2026 and 2035, reaching almost USD 2.26 Billion by 2035.
Base Year
Historical Period
Forecast Period
Smart TVs are expected to gain significant popularity over the forecast period.
The export of innovative television sets from South Korea is expected to drive the market growth.
Online channels are expected to become a reliable source for purchasing television sets in South Korea.
Compound Annual Growth Rate
3.4%
Value in USD Billion
2026-2035
*this image is indicative*
Major market players in South Korea are introducing free ad-supported streaming services, where consumers can watch OTT shows and movies on their televisions without paying for any subscriptions. Moreover, companies are expected to introduce software updates for their existing web operating systems in smart TVs, to compete with the rising influence of television sets being manufactured and introduced by Chinese companies. With a shift towards smart living solutions, TV manufacturers are expected to revise their production and distribution strategies to maintain profitability in the linear television market.
Smart TVs have eliminated the cost of investing in televisions, set-top boxes, subscription plans, and infrastructure space. An increasing number of consumers in South Korea are watching OTT shows and movies, which is contributing towards the popularity of smart TVs.
Rising internet accessibility and smartphone penetration rates are expected to drive the popularity of online distribution channels among South Korean consumers for purchasing television sets. Online channels provide attractive discount offers with guaranteed refunds in case of delivery of defective products. They also provide doorstep deliveries of bulky electronics goods, which is expected to drive their popularity over the forecast period.
"South Korea Television Market Report and Forecast 2026-2035" offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
Market Breakup by Distribution Channel
Based on type, the market can be divided into smart TVs, LCD, plasma, and LED TVs, and cathode-ray tube (CRT) and rear-projection TVs. Over the forecast period, LCD, plasma, and LED TVs are expected to remain one of the major market segments, as companies launch innovative models of television sets to appeal to consumers.
Major companies are focusing on using sustainable materials in designing modern television sets, including smart TVs or Cathode-Ray Tube (CRT) and Rear-Projection TVs.
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The market reached nearly USD 1.62 Billion in 2025.
The market is projected to grow at a CAGR of 3.40% between 2026 and 2035.
The market is assessed to witness a healthy growth in the forecast period to reach around USD 2.26 Billion in 2035.
The different types of televisions in the market include smart TVs, LCD, plasma, and LED TVs, and cathode-ray tube (CRT) and rear-projection TVs.
The different distribution channels of television in the market include offline and online.
The key market players are Samsung Electronics Co. Ltd., LG Corp., Panasonic Holdings Corp., Sony Group Corp., Toshiba Corporation, and Haier Smart Home Co. Ltd. among others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Distribution Channel |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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