Add 2 More Reports For 20% off

Report Overview

2023

Base Year

2018-2023

Historical Year

2024-2032

Forecast Year

South Korea Television Market Size

The South Korea television market reached around USD 1.57 billion in 2023. The market is projected to grow at a CAGR of 3.4% between 2024 and 2032, reaching almost USD 2.13 million by 2032.

South Korea Television Market Outlook

  • Smart TVs are expected to gain significant popularity over the forecast period.
  • The export of innovative television sets from South Korea is expected to drive the market growth.
  • Online channels are expected to become a reliable source for purchasing television sets in South Korea.

South Korea Television Market Growth

Major market players in South Korea are introducing free ad-supported streaming services, where consumers can watch OTT shows and movies on their televisions without paying for any subscriptions. Moreover, companies are expected to introduce software updates for their existing web operating systems in smart TVs, to compete with the rising influence of television sets being manufactured and introduced by Chinese companies. With a shift towards smart living solutions, TV manufacturers are expected to revise their production and distribution strategies to maintain profitability in the linear television market.

Smart TVs have eliminated the cost of investing in televisions, set-top boxes, subscription plans, and infrastructure space. An increasing number of consumers in South Korea are watching OTT shows and movies, which is contributing towards the popularity of smart TVs.

Rising internet accessibility and smartphone penetration rates are expected to drive the popularity of online distribution channels among South Korean consumers for purchasing television sets. Online channels provide attractive discount offers with guaranteed refunds in case of delivery of defective products. They also provide doorstep deliveries of bulky electronics goods, which is expected to drive their popularity over the forecast period.

South Korea Television Market

South Korea Television Industry Segmentation

South Korea Television Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

  • Smart TV 
  • LCD, Plasma, and LED TVs 
  • Cathode-Ray Tube (CRT) and Rear-Projection TVs 

Market Breakup by Distribution Channel

  • Offline
  • Online

South Korea Television Market Share

Based on type, the market can be divided into smart TVs, LCD, plasma, and LED TVs, and cathode-ray tube (CRT) and rear-projection TVs. Over the forecast period, LCD, plasma, and LED TVs are expected to remain one of the major market segments, as companies launch innovative models of television sets to appeal to consumers.

Leading Companies in the South Korea Television Market

Major companies are focusing on using sustainable materials in designing modern television sets, including smart TVs or Cathode-Ray Tube (CRT) and Rear-Projection TVs.

  • Samsung Electronics Co. Ltd.
  • LG Corp.
  • Panasonic Holdings Corp.
  • Sony Group Corp.
  • Toshiba Corporation
  • Haier Smart Home Co. Ltd.
  • Others

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Type
  • Distribution Channel
Breakup by Type
  • Smart TV 
  • LCD, Plasma, and LED TVs
  • Cathode-Ray Tube (CRT) and Rear-Projection TVs
Breakup by Distribution Channel
  • Offline
  • Online
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Samsung Electronics Co., Ltd.
  • LG Corp.
  • Panasonic Holdings Corp.
  • Sony Group Corp.
  • Toshiba Corporation
  • Haier Smart Home Co. Ltd.
  • Others

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

Looking for specific insights?

Get in touch with us for a customized solution tailored to your unique requirements and save upto 35%!

Key Questions Answered in the Report

The market reached nearly USD 1.57 billion in 2023.

The market is projected to grow at a CAGR of 3.4% between 2024 and 2032.

The market is assessed to witness a healthy growth in the forecast period to reach around USD 2.13 billion in 2032.

The different types of televisions in the market include smart TVs, LCD, plasma, and LED TVs, and cathode-ray tube (CRT) and rear-projection TVs.

The different distribution channels of television in the market include offline and online.

The key market players are Samsung Electronics Co. Ltd., LG Corp., Panasonic Holdings Corp., Sony Group Corp., Toshiba Corporation, and Haier Smart Home Co. Ltd.  among others.

Purchase Full Report

Datasheet

 

USD 2,199

USD 1,999

tax inclusive*

  • Selected Sections, One User
  • Printing Not Allowed
  • Email Delivery in PDF
  • Free Limited Customisation
  • Post Sales Analyst Support
  • 50% Discount on Next Update

Single User License

One User

USD 3,299

USD 2,999

tax inclusive*

  • All Sections, One User
  • One Print Allowed
  • Email Delivery in PDF
  • Free Limited Customisation
  • Post Sales Analyst Support
  • 50% Discount on Next Update

Five User License

Five Users

USD 4,399

USD 3,999

tax inclusive*

  • All Sections, Five Users
  • Five Prints Allowed
  • Email Delivery in PDF
  • Free Limited Customisation
  • Post Sales Analyst Support
  • 50% Discount on Next Update

Corporate License

Unlimited Users

USD 5,499

USD 4,999

tax inclusive*

  • All Sections, Unlimited Users
  • Unlimited Prints Allowed
  • Email Delivery in PDF + Excel
  • Free Limited Customisation
  • Post Sales Analyst Support
  • 50% Discount on Next Update

How To Order

Our step-by-step guide will help you select, purchase, and access your reports swiftly, ensuring you get the information that drives your decisions, right when you need it.

Select License Type

Choose the right license for your needs and access rights.

Click on ‘Buy Now’

Add the report to your cart with one click and proceed to register.

Select Mode of Payment

Choose a payment option for a secure checkout. You will be redirected accordingly.

Strategic Solutions for Informed Decision-Making

Connect For More Information

Our expert team of analysts will offer full support and resolve any queries regarding the report, before and after the purchase.

Our expert team of analysts will offer full support and resolve any queries regarding the report, before and after the purchase.

We employ meticulous research methods, blending advanced analytics and expert insights to deliver accurate, actionable industry intelligence, staying ahead of competitors.

Our skilled analysts offer unparalleled competitive advantage with detailed insights on current and emerging markets, ensuring your strategic edge.

We offer an in-depth yet simplified presentation of industry insights and analysis to meet your specific requirements effectively.

We’re here to help answer any questions about our products and services.

Contact us

Our Offices


Australia

63 Fiona Drive, Tamworth, NSW

+61 448 06 17 27

India

C130 Sector 2 Noida, Uttar Pradesh 201301

+91-858-608-1494

Philippines

40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City,1226.

+63 287899028, +63 967 048 3306

United Kingdom

6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London

+44-753-713-2163

United States (Head Office)

30 North Gould Street, Sheridan, WY 82801

+1-415-325-5166

Vietnam

193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City

+84865399124

30 North Gould Street, Sheridan, WY 82801

+1-415-325-5166

63 Fiona Drive, Tamworth, NSW

+61 448 06 17 27

C130 Sector 2 Noida, Uttar Pradesh 201301

+91-858-608-1494

40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.

+63 287899028, +63 967 048 3306

6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London

+44-753-713-2163

193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City

+84865399124