The South Korea sleepwear market is projected to grow at a CAGR of 4.30% between 2025 and 2034.
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South Korea was named one of the biggest spending countries on luxury goods in 2022, including fashion and apparel items.
As per the industry report, the manufacturing sector accounted for around 28% of South Korean GDP in 2021, with the textile and apparel sector witnessing significant growth.
Kigurumi pyjamas, originating from Japan, which feature full-body animal costumes, are extremely popular in colder times in the country.
Value in
2025-2034
South Korea Sleepwear Market Outlook
*this image is indicative*
The rising awareness regarding good sleep quality for overall health, the rise in disposable income, and the growing westernisation of the Korean lifestyle are some of the major factors influencing the market growth. Consumers are increasingly investing in good quality leisurewear for enhanced comfort during sleep. For instance, the trend of oversized pyjamas in Korean sleepwear is on the rise, due to the burgeoning popularity of baggy designs and the comfort it offers.
With the rising environmental concerns, there is an increased demand for sustainably sourced sleepwear as well as those made from organic materials. The trend of minimalism is witnessing an upward trajectory as a large number of consumers prefer discreet designs for their pyjamas. There is also a big influence of Korean idols as well as actors on the shopping choices of consumers as a large number of fans aim to mimic the celebrity's choice in fashion.
Due to the rapidly ageing population of South Korea, there is an increased demand for sleepwear that focuses on maximum relaxation throughout the night. According to the report by Statistics Korea, people above the age of 65 made up 16.5% of the country's population in 2021. Meanwhile, among the younger demographic, there is an increased demand for stylish and trendy sleepwear which can make a fashion statement.
“South Korea Sleepwear Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:
Market Breakup by Type:
Market Breakup by Material:
Market Breakup by End Use:
Market Breakup by Distribution Channel:
The online segment is expected to account for a major share of the market owing to the growth of the e-commerce sector and the increased convenience of shopping from the comfort of one’s home. Online stores also offer a broad variety of designs and brands, including international brands, which can appeal to consumers.
The market players are introducing novel designs to stay ahead in the competition and meet the evolving regulatory landscape.
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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The market is estimated to grow at a CAGR of 4.30% between 2025 and 2034.
The market is being driven by rising awareness regarding good sleep quality for overall health, the rise in disposable income, and the growing westernisation of the Korean lifestyle.
The key trends aiding the market include rising environmental concerns, increased demand for stylish and trendy sleepwear among younger demographic, and growth of the e-commerce sector.
Based on type, market segmentations include top wear, bottom wear, night dresses and gowns, and sleepwear set.
Different types of distribution channels are supermarkets and hypermarkets, specialty stores, and online, among others.
The major players in the market are Ralph Lauren Corp., American Eagle Outfitters, Inc., H & M Hennes & Mauritz AB, PVH Corp., Industria de Diseño Textil, S.A. (Zara), Jockey International, Inc., U.S. Polo Assn., and LUNALUZ, among others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2024 |
| Historical Period | 2018-2024 |
| Forecast Period | 2025-2034 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Material |
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| Breakup by End Use |
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| Breakup by Distribution Channel |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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United States (Head Office)
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Australia
63 Fiona Drive, Tamworth, NSW
+61-448-061-727
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-723-689-1189
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.
+63-287-899-028, +63-967-048-3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84-865-399-124
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