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South Korea is the leading market for plastic surgery, surpassing other leading markets like Greece, Brazil, and the United States with a significant margin. It is known as the ‘plastic surgery capital of the world’. One in five South Koreans have undergone some kind of plastic surgery in their life, with the most popular surgeries being rhinoplasty, liposuction, and blepharoplasty (eyelid surgery). The country is also set to ease its immigration process for tourists who want to undergo plastic surgery in South Korea to capitalise on the rising popularity of K-Pop and Korean skincare and beauty trends.
The Korean Wave has had an impact beyond the local population. K-pop and K-drama have motivated numerous people worldwide to opt for plastic surgeries to enhance their beauty. Additionally, makeover programs on television featuring the best in Korean plastic surgery are telecasted throughout the world. Increased internet penetration and extensive use of social media have also contributed to the plastic surgery market share.
The market growth is driven by multiple trends that are influencing it positively. The medical tourism business has continued to expand rapidly in South Korea. Amid rising healthcare prices and increased waiting time caused by overburdened public health systems in various nations, South Korea's plastic surgery business is gaining popularity. This popularity can also be attributed to the country's quick, affordable, efficient, safe, and high-quality healthcare system.
Additionally, K-beauty has completely revolutionized the skincare market. Consumers all over the world are now looking to Korea for skincare and haircare solutions. Interest in plastic surgery is correlated with body image, self-esteem, personality qualities, and psychological elements. Many industries, including acting, music, modelling, and aerospace, are closely related to attractiveness on the exterior. Individuals looking for work in these fields must adhere to Korean beauty standards. Candidates for flight attendant positions must meet the airline's requirements for height, skin tone, and body type.
Also, candidates' applications are more frequently turned down if they have tattoos, piercings, or scars on their bodies. Hence, people interested in pursuing these employment options often get plastic surgery. The procedures done in order to fit in the industry of choice have also been contributing to the South Korea plastic surgery market demand.
South Korea Plastic Surgery Market Size
South Korea Plastic Surgery Market Analysis
South Korea Plastic Surgery Companies
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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The market attained a value of about USD 1.70 billion in 2023, driven by the increasing research and development.
The market is anticipated to grow at a CAGR of 13.20% during the forecast period of 2024-2032 and is likely to reach a market value of USD 5.19 billion by 2032.
The growth of the market is driven by the easy availability of affordable and advanced treatments, increasing adherence to the beauty standards set by the society, rising influence of social media and internet, and the rising disposable incomes of the consumers, among others.
The easy access to plastic surgery procedures nationwide, along with technologically advanced equipment, are the market trends influencing the market growth.
Different procedures in the market include eyelid surgery, nose reshaping, abdominoplasty, liposuction, and breast augmentation.
Plastic surgeries are offered by hospitals and speciality clinics, spas and cosmetic surgery centres, among others.
The genders include female and male.
Key players involved in the market are MediGence, MediGlobus, Vaidam, Expert Medical, Girin Plastic Surgery, Medical Korea, POP Plastic Surgery, DA Plastic Surgery, 1mm Plastic Surgery, Me Clinic Plastic Surgery, and Seoul Cosmetic Surgery.
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