South Korea Mindfulness Meditation Apps Market Report and Forecast 2024-2032

South Korea Mindfulness Meditation Apps Market Outlook

The South Korea mindfulness meditation apps market size reached a value of more than USD 180.65 million in 2023. The South Korea mindfulness meditation apps industry is expected to grow at a CAGR of 8.4% between 2024 and 2032, reaching a value of USD 372.93 million by 2032.

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Key Trends in the South Korea Mindfulness Meditation Apps Market

Meditation applications all around the world provide recommendations that seek to direct users toward a common goal which is mindfulness. The process of concentrating the consciousness on the present is known as mindfulness. Apps instruct users to pay attention to their breathing as well as how their body feels and moves in order to accomplish this goal.

Integration of Technology has Made Mental Health Facilities More Accessible Augmenting the Mindfulness Meditation Apps Market in South Korea

By using technology, meditation becomes more human-centric, boosting market growth and rapid adoption. Several meditation approaches are being developed and are already in use. The most often used piece of technology among meditators is the mindfulness meditation app. Most smart gadgets, including phones, tablets, laptops, PCs, and even TVs, can download apps. Customers may therefore utilise meditation applications wherever they go, enabling customers to practise mindfulness in a hectic setting.

The Maum Chaenggim, which means mindfulness in Korean, is one of the domestic competitors in the market. Over 400 guided meditations are available on the app. More than 20 experts in meditation have uploaded audio instructions to the Maum Chaenggim portal. Psychology professors, therapists, monks, and a nun are among them. Recently, KT and Maum Chaenggim entered into a partnership. The two businesses released meditation apps for KT's GiGA Genie AI assistant. The GiGA Genie's speakers or internet-protocol TV sets may therefore play Maum Chaenggim meditation instructions. The business intends to provide customised meditation guides or use holographic technology in combination with technology and data.

Mabo , the first and one of the most preferred mindfulness apps launched in 2016, was the first to provide meditation instructions in Korean. It provides almost 190 meditation instructions, ranging in length from three to twenty minutes. The programme allows users to search for a guide that best expresses their present feelings, such as disappointment, rage, or any other circumstance. The way of living is changing, and sensitivity regarding mental health issues is growing at a steady pace in South Korea.

Surging Demand for Mindfulness Meditation Apps in South Korea, Especially After COVID-19

People emphasise meditation and mindfulness as ways to deal with depression, reduce anxiety, and improve sleep. The need for mindfulness and meditation applications increased significantly in recent years, especially after the COVID-19 pandemic. The key players in the meditation apps industry are investing more money in order to get a competitive advantage over their rivals, which is driving the market's expansion. 

Additionally, the increased desire for a healthy lifestyle brought on by increased exposure to social media has had a significant influence on young people. The market for mindfulness meditation apps has grown significantly as a result of escalating R&D work, digitization, and a rise in smartphone users. The market growth has also been positively affected by more knowledge of mindfulness meditation applications. Financial troubles, interpersonal conflicts, and work-related stress are all major contributors to an individual's stress levels. This is anticipated to be yet another important aspect that might increase the use of mental healthcare-related apps and hence increase the mindfulness meditation apps market in South Korea.

Increasing Incidences of Mental Health Disorder Among the South Korean Population to Propel the Market of Mindfulness Meditation Apps in South Korea

Mental health problems have become more prevalent in South Korea.  The COVID-19 epidemic intensified and sparked long-standing social causes, creating a significant national mental health crisis. The rates of depression, suicide, and loneliness have all increased significantly as a result of pervasive social isolation, signalling a sharp rise in mental health conditions nationwide. Growing rates of depression, anxiety, and other mental disorders among young people are predicted to have a significant impact on mindfulness meditation apps market growth in the future.

Market Analysis

Based on operating systems, the South Korea mindfulness meditation apps market can be segmented into IOS and Android, among others. Based on service type, the mindfulness meditation apps market of South Korea can be divided into paid and free.

• Headspace Inc.

• alm.com, Inc.

• Mabo Inc.

• Simple Habit Inc.

• Insight Network Inc

• Waking Up, LLC

• The Meditation Company GmbH

• BetterMe Limited

• Aura Health

• Others

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Market Share by Operating System

The market for mindfulness meditation apps is divided into iOS, Android, and other categories based on the operating system. The Android segment secures the largest share and is expected to maintain its dominance over the forecast period. This can be attributed to the high level of interest in the Android system framework. South Korea is home to several android device companies such as Samsung, and LG, among others, the IOS segment still has a stronghold in the market. Moreover, with the constant modifications and advancements in the operating framework, all the segments are anticipated to perform well in the market.

Users can improve their ability to regulate their emotions in challenging situations with enough practice. Numerous benefits of meditation have been discovered over nearly four decades of scientific research, including its ability to address stress, self-esteem, trauma, anxiety, and attention problems.

Market Share by Service Type

The need for these applications is increased by the inclusion of additional features that app developers are offering, such as the ability to generate reports, set reminders, and create custom charts. These applications capture internal physical changes, resulting in accurate findings. Mindfulness meditation apps are created and also provide users with weekly and monthly progress. However, these additional features are usually accessible with a paid subscription. With the increase in disposable income and improved standard of living, along with growing awareness regarding mental health, more people will opt for paid subscriptions. Although, Free subscription segment is popular among people of all ages and secures a significant share of the market but has limited access or features.

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Competitive Landscape

Headspace Inc. - Headspace is an English American internet business that specialises in meditation and is a division of Headspace Health.  It was formed in May 2010 by Andy Puddicombe and Richard Pierson in London, England. With locations in San Francisco and London, it has its main office in Santa Monica, California. The company primarily conducts business through its online platform, which offers registered customers guided meditation sessions with the aim of cultivating mindfulness. The majority of the information is made available through subscription services that charge fees.

Mabo Inc. - Mabo is Korea's first mindfulness meditation app. It seeks to make mindfulness meditation more accessible so that more individuals may practise mind training to improve and maintain their mental health. After meditation, Mabo users can access a journal session. Since 2016, Mabo has made it possible for its users to reap the rewards of mindfulness meditation in a variety of spheres of their lives. The headquarters of the firm is situated in Seoul, South Korea.

Key Highlights of the Report