South Korea Laptop Market Report and Forecast 2024-2032

South Korea Laptop Market Size

The South Korea laptop market size is projected to grow at a CAGR of 2.12% between 2024 and 2032.

South Korea Laptop Market Outlook

• According to the World Bank, South Korea has a labour force of 29.52 million, with a literacy rate of 98%.

• South Korea spent about 4.8% of its total GDP on education in 2020, indicating a strong market potential in student category.

• As per the report from Statistics Korea, South Korea's online shopping transaction value crossed 18.97 trillion won showing a YOY growth of 11%.

South Korea Laptop Market Growth

As the 4th largest economy in Asia, South Korea has a working population with a literacy rate of 98%, spending most of their income towards upgrading their lifestyles by investing more in technology. This trend is significantly propelling the South Korea laptop market growth.

In the business sector, many giant companies like Samsung, LG Electronics, Hyundai, etc. have their headquarters in South Korea, maintaining a strong presence across international markets. These headquarters and offices play a pivotal role in decision-making and require technology to connect with offices in other regions, thereby boosting the growth of the laptop market in South Korea.

South Korea was ranked 5th by the World Bank for ease of doing business in 2019. Business-friendly policies ensure rapid growth in the number of companies and startups opening their headquarters in this country, indirectly boosting the laptop market in South Korea.

ECONOMICALLY ACTIVE POPULATION SURVEY, 2016-2020

Key Trends and Developments

Processors, entertainment on the go, ultraportable devices, and enhanced connectivity are major factors fueling the South Korea laptop market development.

April 2024

Intel introduced the Intel Gaudi AI accelerator which provides a 1.5 times increase in memory width and 2 times network width compared to its predecessor.

January 2024

Samsung launched its Galaxy Book4 series in Korea and recorded a sale of 1.5 times more than its Book3 series in the first week of launch.

December 2023

LG planned to expand its LG Gram series in 2024 allowing consumers to have multiple options to select their ideal configurations.

November 2023

NHN Cloud partnered with Dell to power South Korea's AI data centre to support research, universities, and companies using AI.

Processors

As computational demand increases, demand for energy-efficient processors is increasing that can perform a high number of operations per cycle.

Entertainment on go

With the introduction of hybrid laptops consumption of entertainment become lot easier as compared to earlier, Virtual Reality and Augmented Reality are providing more interactive and immersive experience.

Ultraportable devices

These are laptops having weight less than 3 pounds and generally have screen size less than 14 inches, suitable for business meetings and users who travel often.

Enhanced Connectivity

With 6th generation Wi-Fi connectivity, you can stream content in 4K and enjoy fast downloading and uploading speeds. High-speed internet connectivity provides uninterrupted Zoom calls and meetings.

South Korea Market Trends

There is a rapid shift happening in the technological space as users strive for more optimised performance. Gaming on the go is the new normal, and companies have started to offer high-end chipsets integrated with expandable RAM options, giving users more flexibility.

With increasing income, there is a rapid shift in user preferences, and with the introduction of AI, computational power takes a major leap. Changing mindset and growing disposable income will provide additional thrust to the South Korea laptop market growth.

South Korea Laptop Market Market Segmentation

South Korea Laptop Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

• Traditional

• 2-in-1

Market Breakup by Screen Size

• Up to 10.9” Inch

• 11” to 12.9” Inch 

• 13” to 14.9” Inch

• 15.0” to 16.9”

• More than 17”

Market Breakup by Price

• Up to USD 500

• USD 501 to USD 1000

• USD 1001 to USD 1500

• Others 

Market Breakup by End Use

• Personal

• Business

• Gaming

South Korea Laptop Market Share

The 2-in-1 laptop is a versatile device that offers improved flexibility and portability, making it an ideal choice for business applications and frequent travellers.

2-in-1 laptops offer better flexibility by offering 360-degree rotation of the screen with detachable technology, allowing users to have a better viewing experience. These laptops come with stylus support, which allows them to enhance their creativity.

Traditional laptops are more powerful when it comes to gaming and heavy tasks, with large storage options like HDD and SSD and high RAM capacities.

Based on prices, the South Korea laptop market share is led by a price bound from USD 500 to USD 1500.

Companies offer laptops ranging from 500 to 1500 USD to target all segments of the market. Usually, laptops at the lower end are introduced to target students, offering basic utility in terms of performance, whereas high-end laptops above the 1500 USD range target specifically high-end gamers and offer better CPU and GPU performance.

The South Korea laptop market is boosted by gaming laptops as they showcase exceptional performance with potent processors, dedicated GPUs, and customisable enhancements Gaming laptops are the new boost in the market, offering high-end GPU and CPU performance. These are expensive machines targeting a specific community.

For business applications, a more specific package of software is created that specifically targets the day-to-day activities of employees.

Personal use laptops range from basic hardware to high-end performance, depending on the utility of an individual.

Leading Players in South Korea Laptop Market

Market players are driving South Korea laptop market growth by offering high-end devices at competitive pricing and offering additional options for upgradability.

Apple Inc. is an American multinational established in April 1976, manufacture products such as laptops and mobile phones, best known for their privacy features.

Micro-Star International Co Ltd., a Taiwanese multinational, provide computer hardware and service such as laptop, desktop, motherboard, graphic cards, etc.

Razer Inc is a Singapore American multinational technology company, founded in 2005, develop and sell consumer good and gaming hardware.

Sony Group Corporation, a Japanese multinational conglomerate, founded in 1946 and now has its operations ranging from entertainment to financial sector.

Other South Korean laptop market key players are ASUSTek Computer Inc., HP Inc., Dell Inc., Acer Inc., Razer Inc., and Micro-Star International Co Ltd. among others.

Key Highlights of the Report