South Korea Household Cleaning Products Market Report and Forecast 2024-2032

South Korea Household Cleaning Products Market Size

The South Korea household cleaning products market is projected to grow at a CAGR of 4.1% between 2024 and 2032.

South Korea Household Cleaning Products Market Outlook

• As per October 2023, the household cleaning and personal care products market in South Korea remained largely dominated by domestic suppliers.

• In 2022, imports of household cleaning and personal care products accounted for 40.7% of total market size.

• The introduction of unique laundry detergents and the increasing demand for premium products are expected to support the market development.

South Korea Household Cleaning Products Market Growth

Non-ionic surfactants are widely popular among South Korean consumers because they have excellent solubilization properties and exhibit high surface activity. It has strong foaming and emulsifying properties and is ideally suited for washing clothes and wiping dirty surfaces. Their increasing demand has led market players to collaborate and expand their manufacturing capabilities and sales and distribution networks.

Lightweight capsule detergents with a strong cleaning power have recorded a significant growth in sales. Amidst rising consumer concerns surrounding repeated rinsing of fabrics, companies are launching rinse-free detergents which minimise water consumption and consumer’s electricity bills, while cleaning clothes effectively. The introduction of innovative liquid detergents that sterilise textile fabrics and washing machine tubs simultaneously is expected to contribute to the market expansion as consumers start to demand a bacteria free laundry and clean smelling clothes.

Sustainable household cleaning products incorporating clean and natural ingredients enjoy high appeal among health-conscious consumers. The rising popularity of steam mops is expected to contribute towards the demand for surfactants in South Korea. Moreover, to meet the rising global demand for premium quality dishwashers, South Korean companies are boosting their production capacity, which is expected to drive the market growth.

South Korea Household Cleaning Products Industry Segmentation

South Korea Household Cleaning Products Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Product Type

• Laundry Detergents

• Surface Cleaners

• Dishwashing Products

• Others

Market Breakup by Distribution Channel

• Hypermarkets/Supermarkets

• Convenience Stores

• Online Channels

• Others

South Korea Household Cleaning Products Market Share

Based on distribution channel, the market can be divided into hypermarkets/supermarkets, convenience stores, and online channels, among others. The rising internet accessibility and smartphone penetration rates have made online channels a simple and convenient option for South Korean consumers to purchase effective household cleaning products at discounted prices.

Leading Companies in the South Korea Household Cleaning Products Market

The report provides a detailed analysis of the following key players in the market, covering their competitive landscape and latest developments like mergers and acquisitions, investments, and capacity expansion.

• LG Corp

• LION CORPORATION

• Others

Major market players are adopting transparent product labelling measures to comply with stringent product safety standards implemented by the South Korean government.

Key Highlights of the Report