The South Korea hair care market reached approximately USD 1.36 Billion in 2025. The market is projected to grow at a CAGR of 4.60% between 2026 and 2035, reaching a value of around USD 2.13 Billion by 2035.
Base Year
Historical Period
Forecast Period
As per the industry reports in 2022, South Korea ranked 19th in the import of hair products worldwide.
As of February 2024, the country imported most hair products from Thailand, followed by the United States.
On September 9th, 2023, Loreal announced its plans to strengthen its partnership with its partners in South Korea to expand its presence in the country.
Compound Annual Growth Rate
4.6%
Value in USD Billion
2026-2035
*this image is indicative*
The growth of the personal care sector and rising hair concerns are two of the major factors bolstering the hair care market growth. Scalp issues such as dandruff, dry and itchy scalp, oily scalp, and damaged hairs are some of the common issues faced by customers, which has led to a surge in the demand for specialised shampoos, conditioners, and scalp treatments that can improve the hair health. The harmful effects of UV rays, pollution, and regular usage of hair styling tools have also necessitated the demand for hair care products that can protect hair and reduce damage.
The rising demand for clean and sustainable formulations in the hair care sector is a prominent trend in the market. Several haircare brands are developing shampoos which are free of harmful sulphates, silicones, and parabens and incorporating natural ingredients in them. Moreover, several brands are utilising biodegradable and recyclable packaging in their products to reduce plastic waste, which can enhance their appeal among eco-conscious customers.
Multi-step haircare routine is one of the prominent trends in the Korean beauty regime which aids the market expansion. This has led to a surge in the demand for serums, essences, pre-shampoo treatments, and scalp oils, creating ample new opportunities for market players. Furthermore, the government authority in Busan offered an amendment to the ordinance on May 3, 2023, according to which the residents aged 19 to 34 can seek free alopecia treatment. Meanwhile, the Seongdong District Office in Seoul offers cash vouchers to residents aged 39 suffering from hair loss.
“South Korea Hair Care Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Market Breakup by Product Type
Market Breakup by Distribution Channel
Based on product type, shampoos lead the market because of consumers' growing awareness of the substances in personal care products and their preference for natural and organic products. The demand and awareness for different shampoo products are being generated by successful marketing and advertising activities. The market for shampoo is anticipated to be driven by the growing prevalence of hair disorders such dandruff, hair fall, greasy hair, dryness, itching, and split ends, which would increase demand for different types of shampoos to address diverse hair-related issues.
The market players are using clean and organic ingredients in their hair care formulations to reduce the environmental impact in order to attract more customers.
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In 2025, the market reached an approximate value of USD 1.36 Billion.
The market is estimated to grow at a CAGR of 4.60% between 2026 and 2035.
The market is estimated to witness a healthy growth during 2026-2035 to reach around USD 2.13 Billion by 2035.
The market is being driven due to growth of the personal care sector and rising hair concerns.
The key trends aiding the market include rising demand for clean and sustainable formulations in the hair care sector, biodegradable and recyclable hair care product packaging, and the trend of multi-step haircare routine.
Based on product type, market segmentations include shampoo, conditioner, hair loss treatment products, hair colourants, and hair styling products, among others.
Different distribution channels are supermarkets and hypermarkets, convenience stores, specialty stores, and online, among others.
The major players in the market are Procter & Gamble Company, Unilever Plc, L’Oréal SA, Revlon, Inc., Amway Corp., DECIEM Beauty Group Inc., Kao Corp., Aveda Corp., Amorepacific Corporation, and Mandom Corporation, among others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product Type |
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| Breakup by Distribution Channel |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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