The South Korea fragrances and perfume market attained a value of USD 485.19 Million in 2025 and is projected to expand at a CAGR of 6.30% through 2035. The market is further expected to achieve USD 893.81 Million by 2035. The country’s tourism rebound is contributing to luxury perfume spending growth as duty-free retailers and hotels align with brands to offer travel-exclusive scents and personalized sampling.
The fragrance demand in South Korea is no longer just seasonal or gifting-driven as luxury scents have become lifestyle choices for both locals and inbound shoppers. To cater to the surging demand, in January 2025, Sharebox collaborated with Hyundai Department Store Duty Free to present an XR popup featuring Moncler Perfume, blending premium tea terroir notes with niche perfumery rather than mass oriental compositions. Internal testing across flagship department stores indicates that niche and luxury scent formats are growing popular as mainstream perfumes, especially among consumers aged 25–40, boosting the overall South Korea fragrances and perfume market trend.
International luxury houses and domestic players are adjusting strategies because consumers are becoming more assertive about identity-focused fragrance selection. L’Oréal, Shiseido, and Coty are now tailoring product launches specifically for the Korean market instead of simply rotating their global lineup. They focus on gender-neutral accords, molecule-enhanced diffusion, and long-wear profiles that perform in humid climates. Korean perfume startups add more momentum to the present-day competition by using micro-batch artisanal storytelling and transparent ingredient sourcing, which resonates with Gen Z and working professionals, driving the South Korea fragrances and perfume market expansion. For example, Maison 21G, in partnership with Woori Credit Card and Accor offers co-branded credit cards in South Korea, offering an exclusive olfactive experience.
Base Year
Historical Period
Forecast Period
Compound Annual Growth Rate
6.3%
Value in USD Million
2026-2035
*this image is indicative*
| South Korea Fragrances and Perfume Market Report Summary | Description | Value |
| Base Year | USD Million | 2025 |
| Historical Period | USD Million | 2019-2025 |
| Forecast Period | USD Million | 2026-2035 |
| Market Size 2025 | USD Million | 485.19 |
| Market Size 2035 | USD Million | 893.81 |
| CAGR 2019-2025 | Percentage | XX% |
| CAGR 2026-2035 | Percentage | 6.30% |
| CAGR 2026-2035 - Market by Consumer Group | Women | 6.6% |
| CAGR 2026-2035 - Market by Distribution Channel | Online | 6.5% |
Department stores continue to lead fragrance sales, strengthened by niche and luxury lines. International brands like Jo Malone, Diptyque and Byredo are capturing strong interest through Seoul’s big malls, where customers are willing to pay more for identity-driven scents. In October 2025, HedgeLeap announced the launch of its first two signature body lotions, blending the nourishment of skincare with the elegance of fragrance, thereby reshaping the South Korea fragrances and perfume market trends and dynamics. For suppliers, this trend means less focus on mass celebrity launches and more on storytelling and limited collections that justify higher ticket prices and better margins.
Local perfumeries are redefining the market trends with experiential retail strategies. Amorepacific’s “House of Perfumers” in Bukchon, launched in October 2023, is a good example as it offered an experience space that walks visitors through the company’s fragrance journey and craft process. Domestic names like Tamburins, NONFICTION and other design-led labels are using gallery-style boutiques, sculptural bottles and art collaborations to stand apart from big Western houses, catering to the rising demand in the South Korea fragrances and perfume market. This blend of niche branding and immersive retail gives Korean players more pricing power and stronger brand equity.
In November 2025, South Korea’s government announced measures to lift K-beauty exports to around USD 15 billion by 2030 and support 10,000 exporting SMEs, backing cosmetics, perfume and toiletry producers. Public–private programs are being scaled to help brands with overseas market entry, regulatory navigation and trade-show visibility. In February 2025, L'Oréal acquired a stake in the Korean start-up BORNTOSTANDOUT, a specialist in perfumes. Fragrance houses that position themselves as “export-ready” gain direct access to this support, which can lower entry costs in Europe, North America and ASEAN, propelling the overall South Korea fragrances and perfume market growth.
K-beauty gateways like Pureseoul in the United Kingdom show how Korean brands can secure long-term shelf space abroad via specialized retailers. In October 2025, Kuwait-based Korean beauty retailer Korea Town announced plans to expand across the Gulf Cooperation Council (GCC), with a target of 50 branches by the end of 2027. This South Korea fragrances and perfume market trend matters for perfume makers because it bypasses some of the traditional luxury retail bottlenecks. Brands that package fragrance as part of a broader K-beauty lifestyle can capitalize existing cross-border e-commerce logistics, influencer pipelines and retailer partnerships instead of building distribution from zero.
Official trade guidance highlights strong demand for clean, vegan and eco-friendly beauty, pushing brands to rethink solvents, packaging and sourcing strategies for fragrance as well. Global trends around stronger, gourmand, “mood-boosting” perfumes also influence local launches, as younger buyers want impactful, long-lasting scents, widening the South Korea fragrances and perfume market scope. In May 2025, YSL Beauty launched its newest scent, LIBRE L’Eau Nue, a fragrance designed for sun-drenched days and golden skin.
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The EMR’s report titled “South Korea Fragrances and Perfume Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Market Breakup by Product
Key Insight: Eau de Parfum anchors the majority of the demand in the South Korea fragrances and perfume market because it delivers longevity and value for daily and luxury usage. Parfum is growing rapidly popular thanks to exclusivity and the luxury-identity mindset. Eau de Toilette stays relevant for casual consumers who prefer lighter wear and lower price points. Other formats such as body mists, perfume oils and hair fragrances expand shelf presence, where personalization matter most.
Market Breakup by Type
Key Insight: Naturals fragrances occupy the dominant share of the South Korea fragrances and perfume market dynamics based on transparency, heritage notes and a refined Korean olfactory preference. Synthetics expand their market shares because they unlock projection, longevity and modern profiles. Most successful brands now combine both as in natural fragrances for narrative integrity and synthetics for performance, giving consumers a signature scent with emotional resonance and technical reliability.
Market Breakup by Consumer Group
Key Insight: Women lead the category due to premium gifting and wardrobe-style fragrance usage. Unisex products are gaining huge momentum as identity-focused scent choices reshape consumption. Men’s lines remain consistent, especially in sporty and woody profiles marketed for grooming and professional appearance. As per the South Korea fragrances and perfume market report, consumers now choose fragrances based on personal mood rather than traditional gender labels.
Market Breakup by Distribution Channel
Key Insight: Supermarkets and hypermarkets lead the demand growth because they fit fragrance into routine shopping and deliver fast conversion without pressure. Online expands its shares at the fastest pace by unlocking discovery and community-led buying. Convenience stores maintain a steady category for travel formats and miniatures aimed at gifting or emergency purchases, accelerating the South Korea fragrances and perfume market growth. Boutiques and specialty perfume stores sustain premium storytelling and high-service experiences.
By product, Eau de Parfum (EDP) accounts for the largest share of the market revenue owing to their superior longevity and premium positioning
Eau de Parfum leads the market as it combines scent intensity, longevity and price that South Korean consumers expect from premium fragrances. Local and global luxury houses favor EDP when launching concept-driven product lines. In September 2025, Sam Edelman announced the launch of Duet Eau de Parfum in partnership with Parlux Ltd. Retailers also focus more on EDP because the category drives higher margins without depending on constant promotions. The format fits both daily wear and gifting occasions, which helps retain repeat buyers, contributing to the South Korea fragrances and perfume market revenue.
Parfum or extrait is growing much faster in terms of popularity as customers demand statement scents that feel exclusive, long-lasting and deeply personal. Luxury houses and niche Korean labels increasingly create extrait versions for flagship boutiques and limited collections because high concentrate formats support premium storytelling and justify elevated price points. These perfumes have become lifestyle markers among affluent consumers picking a signature scent instead of rotating multiple bottles.
By type, natural fragrances register the dominant share of the market as clean and conscious beauty is reshaping consumer preferences
Natural fragrances hold the dominant share in the South Korea fragrances and perfume market because of the growing inclination towards clean beauty trends. Consumers evaluate ingredient sourcing transparency with the same seriousness they offer to skincare products. Floral, herbal, and tea-based compositions work well with the Korean preference for refined, intimate scent profiles.
Synthetic fragrances also experience significant growth as modern perfume chemistry offers power and diffusion that naturals alone cannot achieve. Strong projection and long wear are desirable traits in clubbing, nightlife and fashion circles in Seoul. High-performance molecules also enable gourmand, woody-amber and contemporary gender-neutral compositions that align with the current mood. For brands, synthetics offer creative flexibility and stability across seasons, meaning fewer reformulations.
By consumer group, women dominate purchase volumes owing to luxury gifting and personal scent ownership trends
Women remain the dominant consumer group because fragrance has long served as an extension of fashion and personal curation in South Korea. Multi-fragrance wardrobes have become common among young professionals, covering everyday wear and travel occasions. Women often respond strongly to storytelling and bottle design, which pushes for premium packaging and boutique experiences.
| CAGR 2026-2035 - Market by | Consumer Group |
| Women | 6.6% |
| Men | XX% |
| Unisex | XX% |
Unisex fragrances are also observing significant growth in the South Korea fragrances and perfume market because scent identity is shifting from gender-coded marketing to mood and lifestyle expression. Gen Z in particular rejects stereotypes around “for men” and “for women,” preferring minimalist scent profiles that anyone can wear confidently. Gender-neutral compositions support customization, layering and aesthetic minimalism and values highly aligned with Korean fashion and editorial beauty culture. Brands launching unisex lines also benefit commercially because one SKU covers a wider audience without the need for separate male and female flanker lines.
By distribution channel, supermarkets and hypermarkets occupy a substantial share of the market revenue
Supermarkets and hypermarkets dominate the market because most consumers still treat fragrances as a lifestyle necessity. Mid-price designer scents, celebrity fragrances, and seasonal gift packs have become highly accessible through this channel. Retail planners in Korea lean heavily on strong visual merchandising and bestseller rotations, which protect conversion, creating South Korea fragrances and perfume market opportunities.
| CAGR 2026-2035 - Market by | Distribution Channel |
| Online | 6.5% |
| Supermarkets and Hypermarkets | XX% |
| Convenience Store | XX% |
| Others | XX% |
Online represents the fastest-growing channel because fragrance discovery in South Korea now happens through creator content rather than at store counters. Short-form reviews, blind-buy challenges, and mood-based scent recommendations steer shoppers toward brands they may never experience in person. Digital sampling programs support this shift, as small decants often convert into full-size bottle purchases without long decision cycles. Retail platforms blend algorithmic recommendations with community reviews, giving niche fragrance labels the same visibility as global luxury houses.
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The market remains competitive but still offers space to grow, as consumer demand shifts from basic designer flankers to more curated, identity-driven scent wardrobes. Global luxury houses and South Korea fragrances and perfume market players now treat Seoul as a test bed for Asia, prioritizing boutique-style counters, niche lines and high-service experiences in department stores and duty-free locations.
At the same time, South Korea fragrances and perfume companies use e-commerce and social channels to run sampler funnels, layering sets and travel formats aimed at younger consumers. Niche and premium segments are expanding their shares in the market, supported by the rising demand for luxury and K-beauty products. One key opportunity lies in combining strong brand stories, refill or sustainable packaging, and export-ready positioning.
ELCA Korea Co., Ltd., headquartered in South Korea and established in the year 1990, manages prestige fragrance portfolios including Estée Lauder, Jo Malone London and Le Labo across department stores, travel retail and online channels. The company focuses on tailored storytelling, local collaborations and sampling, so international brands feel culturally relevant, while carefully keeping global positioning and price architecture intact for Korean consumers.
PUIG, S.L., founded in 1914 and headquartered in Barcelona, Spain is a global fragrance and fashion group whose Asia strategy increasingly leans on Korea as a high-potential market. Through brands like Carolina Herrera, Rabanne and niche houses such as Byredo and Penhaligon’s, Puig uses high-service counters, travel retail and selective boutiques to target Korean consumers seeking distinctive signatures.
Gianni Versace S.r.l., founded in 1978 and headquartered in Italy, participates in the South Korean fragrance market mainly through its licensed perfume portfolio, historically managed with Euroitalia. Iconic lines like Bright Crystal, Eros and Dylan Blue anchor its presence in department stores and duty-free locations popular with domestic shoppers and tourists.
Burberry Limited, part of Burberry Group founded in 1856 and headquartered in Hampshire, England, uses its British heritage and trench-coat iconography to support fragrance sales in South Korea. The brand’s perfumes, closely tied to fashion campaigns, are positioned as accessible luxury within department stores, beauty doors and selected travel-retail sites. Burberry has experimented with beauty-focused “Beauty Box” and boutique concepts in Seoul, giving fragrance more experiential space.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other key players in the market include CHANEL, The Estée Lauder Companies Inc., Christian Dior SE, Tom Ford International LLC, and Bulgari S.p.A., among others.
Unlock the latest insights with our South Korea fragrances and perfume market trends 2026 report. Discover regional growth patterns, consumer preferences, and key industry players. Stay ahead of competition with trusted data and expert analysis. Download your free sample report today and drive informed decisions in the market.
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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In 2025, the market reached an approximate value of USD 485.19 Million.
The market is projected to grow at a CAGR of 6.30% between 2026 and 2035.
The South Korea fragrances and perfume market is estimated to witness a healthy growth in the forecast period of 2026-2035 to reach USD 893.81 Million by 2035.
Stakeholders are expanding niche lines, localizing storytelling, investing in boutiques, scaling online sampling, and partnering with Korean influencers, boosting the South Korea fragrances and perfume market growth.
The growing demand for bespoke and premium products and the growth of social media and celebrity endorsements are the key trends in the South Korea fragrances and perfume market.
The dominant types of fragrances and perfumes in the industry are natural and synthetic.
The leading distribution channels in the market are Supermarkets and Hypermarkets, Convenience Store, and online, among others.
The key players in the market include ELCA Korea Co., Ltd., PUIG, S.L., Gianni Versace S.r.l., Burberry Limited, CHANEL, The Estée Lauder Companies Inc., Christian Dior SE, Tom Ford International LLC, and Bulgari S.p.A., among others.
Companies face crowded luxury counters, rising marketing costs, fast-changing Korean taste cycles, dependence on department stores, plus pressure to prove sustainability claims while protecting margins in a price-sensitive, promotion-heavy environment.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product |
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| Breakup by Type |
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| Breakup by Consumer Group |
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| Breakup by Distribution Channel |
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| Market Dynamics |
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| Trade Data Analysis |
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| Competitive Landscape |
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| Companies Covered |
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