South Korea Electric Toothbrush Market Report and Forecast 2024-2032

South Korea Electric Toothbrush Market Outlook

The South Korea market size for electric toothbrush reached a value of more than USD 119.80 million in 2023. The South Korea electric toothbrush industry is expected to grow at a CAGR of 8.3% between 2024 and 2032, reaching a value of USD 243.73 million by 2032.

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Key Trends in the South Korea Electric Toothbrush Market

An electric toothbrush is a toothbrush that cleans teeth by rapidly and automatically moving the bristles back and forth or in a clockwise or counterclockwise motion. The typical power source for a contemporary electric toothbrush is a rechargeable battery that is charged by inductive charging while the brush is put in the charging base in between applications.

The Flexing Trend and Surge of Smart Electric Brushes are Augmenting the Electric Toothbrush Market of South Korea

The smart electric toothbrushes have built-in AI and sensing technology that may offer individualised oral health care based on each user's brushing behaviour. These intelligent toothbrushes assist in adjusting a person's natural tendency to clean their teeth vigorously to the proper level of intensity. These brushes may deliver real-time instructions on how long to brush various sections of the teeth and can identify which teeth received inadequate care.

Furthermore, with the "Flex" consumption tendency, Korea's MZ generation, millennials, and generation Z are impacting the luxury market. The MZ generation values self-care highly and are willing to spend money on high-end versions of common items like toothpaste and toothbrushes.

Lifestyle Changes and a High Priority on Dental Health and Hygiene to Propel the Market Growth on South Korea

Oral health has become one of the major public health issues due to fast evolving lifestyles, poor diets, especially diets high in sugar, and rising alcohol and cigarette use. Furthermore, consumers have begun to place a high priority on managing their dental health, which has increased demand for electric toothbrushes in South Korea. From the perspective of the customer, some of the variables that affect the decision to purchase an electric toothbrush include perceived performance, product qualities, brand awareness, the company's trustworthiness, and the accessibility of product information.

Market Analysis

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Based on product type, the South Korea electric toothbrush market is segmented into battery powered and rechargeable. On the basis of technology, the electric toothbrush market is divided into rotational and vibrational. Based on end user, the electric brush market of South Korea is bifurcated into kids and adult. On the basis of distribution channel, the South Korea electric brush market is classified into online and offline.

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the South Korea electricbrush market, covering their competitive landscape and latest developments like mergers, acquisitions, investments and expansion plans.

• Panasonic Corporation

• Koninklijke Philips N.V.

• The Procter & Gamble Company

• COOLSSHA CO., LTD

• Kitten Planet Co., Ltd (Brush Monster)

• Oa Co., Ltd.

• Xiaomi Inc

• Others

Market Share by Type

When using a battery-operated toothbrush, users do all or a large portion of the brushing activity by stroking the brush back and forth over the teeth and gums. Rechargeable electric toothbrushes, on the other hand, do the cleaning while the user simply directs it over all areas. By successfully eliminating the bacteria that causes gum disease, rechargeable electric toothbrushes can protect the gums from getting hurt. However, in terms of price, rechargeable toothbrushes are slightly more expensive than battery-operated ones. The market is significantly impacted by lifestyle changes and an inclination towards using technology in day-to-day lives.

Market Share by Technology

Rotary and sonic toothbrushes use different brushing techniques. Rotary electric toothbrushes create oscillating motions for cleaning, whereas sonic electric toothbrushes produce vibrations into and fro motions. Rotary toothbrushes offer ease of use and superior cleaning effectiveness. The rotation-type electric brushes secure significant market share as it helps in maintaining oral hygiene without putting many efforts leading to the growth of the market in South Korea.

Market Share by End User

People with disabilities, people using permanent orthodontic equipment, hospitalised patients, etc. can all greatly benefit from using an electric toothbrush. The primary factor propelling the South Korea electric toothbrush market is the rise in oral hygiene awareness. Moreover, in South Korea, where a growing ageing population and a stronger focus on health and well-being are changing people's priorities for their health, an electric toothbrush is extremely important. The country's consumers have shown a willingness to engage with health technology that provides individualised health solutions for improved health. These days, gadgets like connected smart toothbrushes provide information that prompts action for better oral healthcare and are used by both kids and adults.

Market Share by Distribution Channel

The rising awareness regarding oral hygiene, rising disposable income, higher living standards and product innovation are primarily impacting the development of the electric toothbrush market in South Korea. The high demand for the product has improved its availability in the market. Due to increased smartphone usage and the surge of e-commerce platforms especially after the COVID-19 pandemic, online sales channels are steadily growing in the country. Offline channels however still secure a significant share due to the variety of products available in different price ranges.

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Competitive Landscape

The Procter & Gamble Company- William Procter and James Gamble formed the Procter & Gamble Company (P&G), an American multinational consumer products firm with its headquarters in Cincinnati, Ohio, in 1837. The business manufactures and sells FMCGs. Conditioners, shampoo, razors for men and women, toothbrushes, toothpaste, dishwashing solutions, detergents, surface cleaners, and air fresheners are among the company's offerings.

Kitten Planet Co., Ltd (Brush Monster)- Smart toothbrushes are offered by Kitten Planet Co., Ltd. (Brush Monster) with the goal of teaching kids to enjoy and instil the habit of daily tooth brushing. Kids may track and analyse data using the augmented reality application included inside the company's toothbrushes, which makes brushing delightful and engaging for them. The company was founded in 2017 and its headquarters are situated in Gyeonggi-do, South Korea.

Key Highlights of the Report