South Korea Digital Marketing Market Report and Forecast 2025-2034

South Korea Digital Marketing Market Size

The South Korea digital marketing market reached approximately USD 7.66 billion in 2024. The market is projected to grow at a CAGR of 13.60% between 2025 and 2034, reaching a value of around USD 25.11 billion by 2034.

South Korea Digital Marketing Market Outlook

• According to a 2023 Ministry of Science and ICT report 2023, around 99.96 per cent of South Korean households have access to the internet.

• As per the industry report, as of 2022, search advertising holds the largest share in the digital marketing sector of the country.

• As per the survey by the Korea Information Society Development Institute, the most widely used social media platform in the country is Instagram with a percentage of 61.1.

South Korea Digital Marketing Market Growth

Increased internet penetration, the proliferation of smartphones, and the rise of a tech-savvy population are some of the major drivers boosting the market growth. With widespread access to smartphones, mobile marketing has emerged as one of the strongest mediums of digital marketing in the country. Moreover, mobile e-commerce occupies the highest share in the e-commerce sector, in which the consumers purchasing decisions are widely influenced by online advertising.

Moreover, social media platforms are extremely popular in the country, with platforms such as Instagram, Kakao, and Naver having millions of users. Several local and international businesses leverage these platforms to reach their target audience and establish an effective means of communication.

Favourable government initiatives such as the National My Data Innovation Promotion Strategy by the Personal Information Protection Commission allow citizens more control over their data and offer a streamlined integration of data across various digital platforms. This strengthens public trust and increases the willingness to share data among the users with government and private platforms, which can eventually be utilised for personalised and targeted advertising.

South Korea Digital Marketing Industry Segmentation

“South Korea Digital Marketing Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Market Breakup by Digital Channel

• Email Marketing

• Interactive Consumer Website

• Search Engine Optimisation

• Blogging and Podcasting

• Online/Display Advertising

• Mobile Marketing

• Social Media Marketing

• Digital OOH Media

• Viral Marketing

• Online Video Marketing

• Others

Market Breakup by End Use

• Automotive

• BFSI

• Education

• Healthcare

• Government

• Media and Entertainment

• Others

South Korea Digital Marketing Market Share

Online video marketing has also emerged as a popular digital marketing tool aiding the market expansion in which the brands leverage YouTube, NaverTV and KakaoTV for video content. This strategy can offer high engagement as well as conversions to the users as video content tends to be more engaging compared to traditional content. Furthermore, due to the growing prevalence of virtual assistants such as Kakao Mini, businesses are optimising their marketing content to ensure they appear in the voice search results.

Leading Companies in South Korea Digital Marketing Market

The market players are establishing partnerships to boost business development in South Korea.

• IZEA Worldwide, Inc. 

• Asiance 

• COMMA ENTERTAINMENT 

• Waterbe Co., Ltd.  

• AXJ International Pte Ltd. 

• Punch Digital Marketing

• Inquivix 

• TK101GLOBAL KOREA 

• Others

Key Highlights of the Report