South Korea Cosmetics Market Report and Forecast 2024-2032

South Korea Cosmetics Market Share

Hair care contributes to the South Korea cosmetics market growth by continuously introducing new products that address various hair concerns, such as damage repair, hydration, volume, and scalp health.

South Korean hair care brands place a strong emphasis on scalp health, recognising its importance in achieving healthy, beautiful hair. They offer a wide range of scalp treatments, including cleansers, serums, and masks, formulated with ingredients like botanical extracts, vitamins, and peptides to nourish and rejuvenate the scalp.

South Korean bath and shower products are known for their innovative formulations and unique ingredients. Brands continuously introduce new products, such as body washes, bath bombs, and bath salts, formulated with skin-loving ingredients like botanical extracts, natural oils, and vitamins. These innovative offerings cater to consumers' preferences for effective and luxurious bath and shower experiences.

The South Korea cosmetics market share is led by the female population.

Social media platforms and beauty influencers play a significant role in driving the popularity of female cosmetics in South Korea. Further, influencers showcase gender-neutral beauty products, share skincare tips and routines, and promote inclusive beauty ideals, shaping consumer attitudes and purchasing decisions.

In the past, skincare and cosmetics were mainly linked to women in South Korea. Yet, cultural norms have evolved, leading more men to adopt grooming and skincare as part of their daily regimen. This shift has created a new market opportunity for cosmetics brands aiming at male consumers.

Hypermarkets and supermarkets contribute to the South Korea cosmetics market growth by offering a wide selection of cosmetics brands and products, catering to diverse consumer preferences and budgets.

Cosmetics brands benefit from increased visibility and promotion in supermarkets and hypermarkets, as these retail outlets attract many shoppers. Brands often invest in eye-catching displays, signage, and promotional activities to stand out and attract consumer attention, driving sales and brand awareness.

Speciality stores provide personalised service and expert advice to help consumers navigate the vast array of cosmetics options. Moreover, Specialty stores offer a curated selection of cosmetics brands and products, focusing on high-quality and innovative offerings.

South Korea Cosmetics Market Report Snapshots

South Korea Cosmetics Market Size

South Korea Cosmetics Market Growth

South Korea Cosmetics Market Trends

South Korea Cosmetics Market Share

South Korea Cosmetics Manufacturers