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Report Overview
The South Korea cosmetics market size USD 18.39 Billion in 2025. The growing demand for multifunctional skincare products, like serums doubling as primers, is encouraging brands to innovate hybrid formulations that align with the country’s fast-paced beauty routines and minimalistic trends. As a result, the market is expected to grow at a CAGR of 5.40% during the forecast period of 2026-2035 to reach a value of USD 31.12 Billion by 2035.
The market has continued to be a dynamic hub for innovation, R&D activities, and premium skin science. Fuelled by government-supported exports and a digital-first retail ecosystem, the sector has witnessed a surge in functional and dermatologically advanced formulations. According to industry reports, functional cosmetics accounted for nearly 37.5% of the total production value. In March 2023, Korean government announced plans to develop technologies related to bespoke cosmetics, personalised skin diagnosis programmes using IoT and big data to nurture Korean bio-health industry.
Homegrown players are merging skincare with biotechnology and AI diagnostics, reshaping the South Korea cosmetics market dynamics. Amorepacific’s “Mind-linked Bathbot” technology, for instance, recommends fragrances and colours based on consumers' brainwaves, while companies like the Monodist have introduced fermented ingredients derived from traditional hanbang medicine into mass-market skincare.
Moreover, a renewed focus on minimalist routines and ingredient transparency is shaping product preferences among consumers, boosting the market value. Unlike traditional markets, where branding dominates, South Korean buyers lean towards performance-based claims and scientific legitimacy. Online-first brands such as Axis-Y and Mixsoon are thriving through interactive community testing platforms and co-development with customers, enabling rapid prototyping and market feedback loops.
2025
Base Year
2019-2025
Historical Period
2026-2035
Forecast Period
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The International Trade Administration reported South Korea's cosmetic production hit $14.5 billion in 2021.
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According to the Korean Customs, skincare cosmetics imports represented 41.8 per cent, or $711 million, of total cosmetic imports in 2022.
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According to the Korean National Statistical Office, online cosmetics transactions reached $8.1 billion in 2022.
Competitive Landscape
Leading South Korea cosmetics market players like LG Household & Health Care, Amorepacific, and Kolmar Korea are investing in biotechnology innovation, AI diagnostics, and lab-grown actives. While conglomerates dominate scale, indie brands are disrupting with ethical sourcing, community-driven R&D, and subscription-first launches. OEMs and ODMs play a central role, offering customisable low-MOQ solutions that feed indie and global brands alike.
Moreover, South Korea cosmetics companies are localising offerings through exclusive K-pop collaborations or traditional Korean ingredients to gain shelf traction. Growth potential lies in personalised formulations, ESG compliance, and B2B digital infrastructure. Ingredient suppliers, packaging innovators, and cloud-based retail platforms are witnessing rising demand from Korean exporters. Export-oriented collaborations and IP licensing opportunities are expected to intensify over the coming years. Strategic partnerships across R&D, technology, and clean beauty manufacturing are becoming crucial for sustaining relevance and capturing high-value verticals.
Procter & Gamble Company
The Procter & Gamble Company, founded in 1837, is an American multinational consumer goods company. The company offers products for baby care, fabric care, feminine care, grooming, hair care, home care, oral care, personal health care, and skin and personal care. Through the skin and personal care category, the company provides its products through brands such as Olay and Od Spice. The hair care brands of the company include Head and Shoulders, Pantene, and Herbal Essence.
LG Household and Health Co., Ltd.
Based in Seoul, South Korea, LG Household and Health Co., Ltd. is a cosmetic, household goods and beverage company with product portfolio of the prestigious cosmetic brands such as OHUI (stem cell technology), WHOO (traditional Korean herbal medicine), Su:m (natural fermentation technology), and belif (medicinal herb). Under the health segment, the company provides products for hair care, skincare, oral, laundry, cleaning, aromatics, baby and others.
ABLE C&C, Inc.
Founded in 2001, abd based in South Korea, ABLE C&C, Inc is a Korean beauty brand based in Seoul. The brands of the company include MISSHA, A’pieu, CHOGONGJIN, stila, Cellapy, LAPOTHICELL, Mefactory, MERZY, HONESI, BODY HOLIC, and Sengdo. In 2022, the company launched an integrated online platform 'Able Shop. In 2022 June, the company launched the brand CHOGONGJIN. ABLE C&C is considered South Korea’s first brand shop.
Korendy Cosmetics Inc
Korendy, founded in 2015, is a South Korean beauty company providing the customers with globally recognized Korean brands, including Mixsoon, Moremo, Amuse, Medicube, Anua, Beauty of Joseon, Anua, Cosrx, Klairs, and I'm From. The company offers top-quality skin care and cosmetic products.
Another key player in the market is Amorepacific Corporation, among others.
South Korea Cosmetics Market Report Snapshots
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
In 2025, the South Korea cosmetics market reached an approximate value of USD 18.39 Billion.
The market is projected to grow at a CAGR of 5.40% between 2026 and 2035.
The revenue generated from the South Korea cosmetics market is expected to reach USD 31.12 Billion in 2035.
Key strategies driving the market include investing in AI diagnostics, expanding low-MOQ private labels, co-creating export-ready clean beauty lines, integrating omnichannel retail tech, and partnering with biotech labs.
New beauty trends like DIYs, the rising influence of celebrities and the media, and the increasing demand for innovative cosmetic products are the key industry trends.
The products find applications in hair products, lip products, face products, and eye make-up, among others.
Based on distribution channels, the market is divided into hypermarkets and supermarkets, speciality stores, pharmacies/drug stores, online, and others.
The key players are Korendy Cosmetics Inc., Amorepacific Corporation, LG Household and Health Co., Ltd., Procter & Gamble Company, and ABLE C&C, Inc among others.
The market is categorised according to the category, which includes skin care, hair care, bath and shower, makeup and colour cosmetics, deodorants and fragrances, and others.
Based on the price category, the market is divided into mass and premium.
Based on gender, the market is divided into female, male, and unisex.
The key challenges are regulatory complexity and rising raw material costs. Moreover, global competition and counterfeit goods undermine export credibility and squeeze margins across domestic brands.
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