Base Year
Historical Year
Forecast Year
The South Korea cosmetics market reached a value of approximately USD 17.45 billion in 2023. The market is projected to grow at a CAGR of 5.4% between 2024 and 2032, reaching a value of around USD 28.02 billion by 2032.
| South Korea Cosmetic Market Report Summary | Description | Value |
| Base Year | USD Billion | 2023 |
| Historical Period | USD Billion | 2018-2023 |
| Forecast Period | USD Billion | 2024-2032 |
| Market Size 2023 | USD Billion | 17.45 |
| Market Size 2032 | USD Billion | 28.02 |
| CAGR 2018-2023 | Percentage | XX% |
| CAGR 2024-2032 | Percentage | 5.4% |
| CAGR 2024-2032 - Market by Gender | Female | 6.2% |
| CAGR 2024-2032 - Market by Distribution Channels | Online | 11.5% |
| Market Share 2023 - Market by Gender Type | Female | 71.3% |
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The cosmetics market comprises various categories hair care, skin care, bath and shower, deodorants and fragrances, and others. Technology is transforming how consumers engage with cosmetics, from virtual try-on experiences using augmented reality (AR) to personalised product suggestions driven by artificial intelligence (AI).
Eco-friendly packaging is becoming increasingly important to South Korean consumers. Brands are looking for ways to make their products more sustainable, using recycled materials and minimising waste.
In March 2023, the Korean government revealed its plans to advance technologies for custom cosmetics and personalized skin diagnosis programs utilizing IoT and big data, aiming to foster the Korean bio-health industry.
K-beauty influence, collaboration with celebrities, sustainable and cruelty-free products, and are the major trends impacting the South Korea cosmetics market growth.
April 2024
Syensqo completed the acquisition of JinYoung Bio, a South Korean cosmetic ingredient supplier, marking a significant expansion into natural, high-value skincare solutions with functional and active ingredients.
March 2024
Laneige, a South Korean skincare brand, launched a new version of its sleeping mask aimed at addressing the pre-ageing concerns of Generation Z. The product aims to maintain youthful and resilient skin.
October 2023
ModaModa, a South Korean haircare brand, launched its second-generation hair-darkening shampoo, "ModaModa Zero Gray Black Shampoo," which has been registered with the European CPNP.
August 2023
Vereen has debuted its initial waterless Vitamin C ampoule, emphasising the importance of educating consumers about product usage and effectiveness to overcome their reluctance in this category.
K-Beauty Influence
South Korea continues to lead in skincare innovation, with its K-Beauty products gaining popularity worldwide. This includes innovations such as multi-step skincare routines, sheet masks, etc.
Collaboration with celebrity
Many brands now leverage celebrity endorsements for marketing. For instance, VT Cosmetics experienced considerable popularityfollowing its partnership with the internationally acclaimed group BTS.
Sustainable and Cruelty-Free Products
Consumers are becoming more conscious of the environmental impact of their beauty products, leading to a rise in demand for sustainable and cruelty-free cosmetics.
Anti-pollution and Environmental Protection
With rising concerns about pollution and environmental damage, there's a growing demand for products that offer protection against environmental aggressors, such as pollution and UV rays.
A major development in the cosmetics market includes the incorporation of natural ingredients, such as botanical extracts, minerals, and even unconventional ingredients like snail mucin in cosmetic products. This emphasis on natural skincare aligns with consumers' growing preference for clean beauty products, free from harsh chemicals.
South Korean cosmetic brands are renowned for their creative and eye-catching packaging designs. From whimsical and cute to sleek and minimalist, packaging significantly attracts consumers and distinguishes brands in a competitive market.
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“South Korea Cosmetics Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:
Market Breakup by Category
Market Breakup by Price Category
| CAGR 2024-2032 - Market by | Gender |
| Female | 6.2% |
| Male | XX% |
| Unisex | XX% |
Market Breakup by Gender
| CAGR 2024-2032 - Market by | Distribution Channels |
| Online | 11.5% |
| Hypermarkets and Supermarkets | XX% |
| Specialty Stores | XX% |
| Pharmacies/Drug Stores | XX% |
| Others | XX% |
Market Breakup by Distribution Channels
| Market Share by | Gender |
| Female | 71.3% |
| Male | XX% |
| Unisex | XX% |
Hair care contributes to the South Korea cosmetics market growth by continuously introducing new products that address various hair concerns, such as damage repair, hydration, volume, and scalp health.
South Korean hair care brands place a strong emphasis on scalp health, recognising its importance in achieving healthy, beautiful hair. They offer a wide range of scalp treatments, including cleansers, serums, and masks, formulated with ingredients like botanical extracts, vitamins, and peptides to nourish and rejuvenate the scalp.
South Korean bath and shower products are known for their innovative formulations and unique ingredients. Brands continuously introduce new products, such as body washes, bath bombs, and bath salts, formulated with skin-loving ingredients like botanical extracts, natural oils, and vitamins. These innovative offerings cater to consumers' preferences for effective and luxurious bath and shower experiences.
The South Korea cosmetics market share is led by the female population.
Social media platforms and beauty influencers play a significant role in driving the popularity of female cosmetics in South Korea. Further, influencers showcase gender-neutral beauty products, share skincare tips and routines, and promote inclusive beauty ideals, shaping consumer attitudes and purchasing decisions.
In the past, skincare and cosmetics were mainly linked to women in South Korea. Yet, cultural norms have evolved, leading more men to adopt grooming and skincare as part of their daily regimen. This shift has created a new market opportunity for cosmetics brands aiming at male consumers.
Hypermarkets and supermarkets contribute to the South Korea cosmetics market growth by offering a wide selection of cosmetics brands and products, catering to diverse consumer preferences and budgets.
Cosmetics brands benefit from increased visibility and promotion in supermarkets and hypermarkets, as these retail outlets attract many shoppers. Brands often invest in eye-catching displays, signage, and promotional activities to stand out and attract consumer attention, driving sales and brand awareness.
Speciality stores provide personalised service and expert advice to help consumers navigate the vast array of cosmetics options. Moreover, Specialty stores offer a curated selection of cosmetics brands and products, focusing on high-quality and innovative offerings.
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The company offers various cosmetics, personal care, grooming, hair care, skin care, healthcare products, and others.
Korendy Cosmetics Inc.: Founded in 2015 and is a South Korea-based company. The company aims to offer the newest and most fashionable cosmetics in South Korea and globally.
Amorepacific Corporation: Established in 1945 and is headquartered in Seoul, Korea. The company is Korea's leading beauty company, operating over 30 beauty, personal care, and healthcare brands including Sulwhasoo, Laneige, and others.
LG Household and Health Co., Ltd.: Founded in 1947 and is headquartered in Seoul, Korea. The company has stood at the fore in household products such as toothpaste and detergents, as well as cosmetics.
Procter & Gamble Company: The company is headquartered in Cincinnati, Ohio. The company offers various products including skin and personal care, baby care, grooming, hair care, home care, and others.
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Category |
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| Breakup by Price Category |
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| Breakup by Gender |
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| Breakup by Distribution Channels |
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| Market Dynamics |
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| Trade Data Analysis |
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| Competitive Landscape |
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| Companies Covered |
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South Korea Cosmetics Market Size
South Korea Cosmetics Market Growth
South Korea Cosmetics Market Trends
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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The market was valued at USD 17.45 billion in 2023.
The market is projected to grow at a CAGR of 5.4 % between 2024 and 2032.
The revenue generated from the South Korea cosmetics market is expected to reach USD 28.02 billion in 2032.
The increasing demand for cruelty-free, clean-labeled, and eco-friendly products; the growing use of AI and AR in the beauty tech industry; and the revision and formulation of recycling and packaging norms are the key drivers of the market.
New beauty trends like DIYs, the rising influence of celebrities and the media, and the increasing demand for innovative cosmetic products are the key industry trends.
The products find applications in hair products, lip products, face products, and eye make-up, among others.
Based on distribution channels, the market is divided into hypermarkets and supermarkets, speciality stores, pharmacies/drug stores, online, and others.
The key players are Korendy Cosmetics Inc., Amorepacific Corporation, LG Household and Health Co., Ltd., Procter & Gamble Company, and ABLE C&C, Inc among others.
The market is categorised according to the category, which includes skin care, hair care, bath and shower, makeup and colour cosmetics, deodorants and fragrances, and others.
Based on the price category, the market is divided into mass and premium.
Based on gender, the market is divided into female, male, and unisex.
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United States (Head Office)
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Australia
63 Fiona Drive, Tamworth, NSW
+61 448 06 17 27
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-858-608-1494
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.
+63 287899028, +63 967 048 3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84865399124
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