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With the increased use of phones and the widespread Internet penetration, people are learning about coffee from social media, blogs, influencers, and celebrities. Starbucks and BTS collaborated for the "Be the Brightest Stars" campaign, which included limited-edition drinks, food, and merchandise available only in South Korea. That campaign supported the education of underprivileged youth, and it immensely augmented the market for coffee in the country South Korea.
The market for ready-to-drink and organic coffee is also expanding quickly and boosting South Korea coffee market opportunities because of the demand from people who are concerned about their health. Customers are abandoning carbonated beverages in favour of coffee as an instant energy source. One to two cups of coffee a day may help prevent heart failure, which occurs when the heart struggles to pump enough blood to the body. Coffee promotes the healthy functioning of the liver as coffee consumers are more likely to have liver enzyme levels within a healthy range. Furthermore, dark roast coffee reduces DNA strand breaks, which happen naturally but can cause cancer or tumours if the cells don't repair them. Such health benefits motivate customers to consume coffee, thereby bolstering the coffee market in South Korea.
South Korea Coffee Market Size
South Korea Coffee Market Growth
South Korea Coffee Market Trends
South Korea Coffee Market Analysis
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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During 2018-2023, the coffee market attained a value of nearly USD 12.46 billion.
The South Korea coffee market is projected to grow at a CAGR of 9.7% between 2024 and 2032.
Busy lifestyles, increasing health awareness, celebrity influence, social media, and access to ready-to-drink coffee are the major drivers.
The inclination toward organic and sustainable coffee and technological innovation are the key industry trends.
The dominant type of coffee in the industry are Arabica and Robusta.
The leading distribution channels in the market are Hypermarkets/Supermarkets, convenience Stores, speciality stores, and online stores among others.
The major players in the South Korea coffee industry are Dong Suh Companies Inc., Namyang Dairy Products Co. Ltd, LOTTE-Nestlé Korea Co., Ltd, Starbucks Corporation, Ediya Co., Ltd., and LUIGI LAVAZZA SPA among others.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach about USD 28.7 billion by 2032.
COVID-19 slowed down the growth of the market.
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