South Korea Android Mobile Market Report and Forecast 2024-2032

South Korea Android Mobile Market Outlook

The South Korea android mobile market reached a value of about USD 7.80 billion during 2018-2023. The industry is further expected to grow at a CAGR of about 8.4% in the forecast period of 2024-2032. During the forecast period, the Android mobile sector is anticipated to maintain its lead because of budget-friendly launches and product innovation.

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Samsung's 'Galaxy for the Planet' Campaign to Reduce Their Ecological Footprint and Google's Access to Various Free Development Tools Drives the Market Growth

In order to attract a wider audience, android mobile brands are putting quality and customer satisfaction a top priority. To provide cutting-edge mobiles on the South Korea android mobile market, brands are concentrating on activities including acquisitions, new product launches, and mobile app software updates.

Samsung dominates the market for Android-based mobiles. Samsung and BTS  have teamed up to launch a worldwide campaign called 'galaxy for the planet.' The company has used recycled fish nets in their new Galaxy mobiles in order to reduce their ecological footprint and promote sustainable living. Additionally, the company has the strongest demand for low to medium-price range mobile phones. Moreover, it necessitates the expertise of several programming languages, including C++, Kotlin, and Java, and many application developers prefer Android OS for creating social media, mobile utility, lifestyle, gaming, and entertainment apps.

Google additionally provides many development tools, like Android Jetpack, Firebase, and AndroidSDK, to help developers create an easy-to-use interface. Additionally, the platform enables free app installation. Nevertheless, the apps are made to provide in-app purchases and subscriptions, which have earned a much higher profit in Google Play Stores than in Apple Stores . All these factors are propelling the growth of the android mobile market in South Korea. The easy-to-use interface increases the demand for Android mobiles, thereby bolstering the growth of the Android mobile industry in South Korea.

Market Segmentation of South Korea Android Mobile Market

A gadget that utilises the Android operating system (OS) is known as an Android device. Android gadgets are a collection of software which includes an operating system, key applications, and middleware, among others. An Android device  can be a mobile, tablet PC, an electronic book reader (e-book), or any other mobile device requiring an operating system.

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By price range, the South Korea android mobile market can be segmented into:

• Low Range

• Mid-Range

• Premium

Based on distribution channel, the South Korea android mobile market can be segmented into:

• Retail Stores

• Online

Affordable Mobile Launches with Increased Use of Social Media, Gaming and Entertainment Apps are Bolstering the Android Mobile Market

The South Korea android mobile market is bolstering in terms of both launchings of new models and market size. Factors like rising disposable income have made it more likely for people to spend money on media, entertainment, mobile technology, and networking.

The rise in production and demand for budget-friendly Android mobile phones is responsible for the Android market's expansion. Many major android mobile manufacturers emphasize investing in research and development to meet the growing android mobile demand in South Korea.

The COVID-19 pandemic's effects on the economy increased the demand for low-priced mobiles. Due to this, more android mobile brands are releasing new models in the mid-range price band, fuelling the market's growth. Although consumer spending on media, entertainment, networking, and mobile communication will likely expand over the next several years due to rising spending power, this will likely result in more extensive potential sales of android mobiles.

Some main factors that influence android mobile sales are rising subscriptions on social media (SNS), high broadband penetration, and increased marketing efforts by mobile companies. Millennials and Generation Z are the major consumers of technology. They desire high-tech, fashionable, and stylish devices, resulting in more product launches and boosting the Android mobiles industry. Soon, high-end specifications like seamless voice control and a flexible screen are expected to be developed, attracting younger consumers even more.

South Korea has access to high-speed internet broadband and also introduced the universal fiber network years ago. Since then, various mobile manufacturers have been focusing on launching of 5G mobiles in order to meet the growing demand of tech-savvy consumers. The price of 4G android mobiles is predicted to drop due to rising demand for 5G handsets, which is expected to increase the Android mobile market growth.

Developing New Android Powered Software Systems for Automobile Brands May Offer Significant Market Growth Potential Over the Forecast Period

Ford, Lincoln automobiles and Google will implement a new operating system in 2024. The two businesses have planned to establish a brand-new entity named ‘Team Upshift’, which will build new software-based systems powered by android with google apps and specifications build in. This collaboration is further growing to upscale the growth rate of android mobiles in the country.

Due to the surge of e-Commerce and m-Commerce, particularly among the tech-savvy population, the market for android mobiles is anticipated to experience considerable growth over the upcoming years.

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Key Players in the South Korea Android Mobile Market

The report provides an in-depth research of the following prominent players in the South Korea android mobile market, giving a detailed understanding about the competitive landscape, capacity, and recent developments including mergers, acquisitions, and investments, capacity expansion, and plant turnarounds:

• Samsung Electronics Co., Ltd

• Xiaomi Inc.

• Google LLC

• Motorola Mobility LLC.

• Others

The EMR report provides a detailed assessment of the market on the basis of the Porter's five forces model, combined with a SWOT analysis.

Key Highlights of the Report