South Korea Air Purifier Market Report and Forecast 2024-2032

South Korea Air Purifier Market Outlook

The South Korea air purifier market is expected to grow at a CAGR of 10.0% between 2024 and 2032. The market is majorly driven by yellow dust, fine dust and increasing airborne diseases leading to the expansion of the air purifier market in South Korea.

Key Trends in South Korea Air Purifier Market

A system known as an air purifier may be put in buildings such as homes, offices, and other public spaces to purify the air by removing pollutants and only leaving oxygen behind. Air purifiers are used to rid the air of any dangerous gases, dust, or pollution in general, as implied by their name. There are several different categories into which air purifiers may be divided, including smart and portable models.

Air-Purifying Electronic Masks and Smart Air Purifiers to Drive the South Korean Air Purifier Market

Samsung Electronics introduced the Bespoke Cube Air, a cube-shaped air purifier, in December 2020. The air purifier has a photocatalytic UV sterilisation feature that kills germs and viruses in the air. The air purifier can eliminate more than 99 per cent of harmful bacteria, including yellow staphylococcus, bacteriophages, and coliforms, when germs are introduced into the filter. Due to a WLAN device within, the Cube Air may be operated via a mobile app. LG Electronics plans to launch its wearable air-purifying electronic mask, known as the LG PuriCare, in South Korea. The face mask from LG Electronics is already available in the Philippines, Indonesia, Hong Kong, and Thailand. Due to problems with the regulatory board, it was not launched in South Korea.

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Market Opportunities and Challenges

Air Purifiers for Vehicles and Smart Furniture with Air Purification Features to Appeal to South Korean Tech-Savvy and Hygiene-Concerned Consumers 

LG Electronics Launched the PuriCare Object Collection Aero Furniture, a customisable table-type air purifier. The product is compact in size and can fit in small areas such as a studio, study room, or any small room. The product has several features indicating air quality, airflow, smartphones and earbuds charging, and Wi-Fi connectivity, among others. Moreover, the components of the air purifier are made with reusable plastics taken from old appliances. The company also plans to collaborate with artist Kim Sun-woo to launch more aesthetically appealing versions of the product.

Hyundai Mobis, the parts-making division of the Hyundai Motor Group in South Korea, has created a technique to sterilise and purify vehicles' indoor air instead of filtering pollutants through automobile air conditioner filters or utilising a separate air purifier indoors in response to a new trend that prioritises cleanliness owing to the COVID-19 epidemic. In order to eliminate floating germs from mechanical equipment, Hyundai Mobis has created an integrated air sterilisation system that uses ultraviolet (UV) radiation. and an antibacterial material-based air duct technology. When a UV light-emitting diode (LED) is exposed to a photocatalytic filter, hydroxyl radicals are produced that are used in UV photocatalytic sterilisation. Virus surface features are oxidised by these hydroxyl radicals, which also damage vital bacterial cell components.

With the Growing Incidences of Respiratory Issues due to Fine Dust, Yellow Dust, and Pollen, the Demand for Air Purifiers is Bolstering in South Korea

In order to prevent a variety of health issues, clean air is crucial for well-being. As people's concerns about fine particles grow, demand is soaring. Each year, South Korea, especially in the spring, struggles with fine dust and yellow dust, which is one of the key factors that contribute to respiratory ailments. Typically, China is the source of yellow dust. The other factors driving the South Korea air purifier market growth are the growing incidence of airborne illnesses and the rising levels of pollution in metropolitan areas. Additionally, greater health consciousness, rising disposable income, and a higher standard of life are the other major drivers anticipated to fuel the industry's expansion.

High Maintenance Cost and the Environmental Concerns Could Hamper the Market Growth

Ammonia, methyl chloride, sulphur dioxide, and chlorofluorocarbons are linked to indoor air purifiers. This is another source of concern for global warming and the ozone layer. All of the particles that pass through a filter are destroyed by UV radiation. To maximise the efficiency of air purification, UV technology is frequently used in conjunction with air filters. The fact that the UV-treated filter also tends to split water and oxygen molecules into hydroxyl and ozone is equally astounding to humans. The components that break down then interact with other contaminants and pose more hazards to health. Therefore, UV air purifiers might not be a good option for particle matter. This factor could pose a hindrance to the air purifier market growth due to the growing environmental awareness among consumers.

Market Analysis

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Based on technology, the South Korea air purifier market can be segmented into HEPA (High-Efficiency Particulate Air), activated carbon, and ionic filters, among others. Based on application, the South Korea air purifier market can be divided into commercial, residential, and industrial.

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the South Korea air purifier market, covering their competitive landscape and latest developments like mergers, acquisitions, investments and expansion plans. 

• IQAir AG

• LG Electronics

• Blueair

• Koninklijke Philips N.V.

• Samsung Electronics Co., Ltd.

• Coway

• Dyson Limited

• WINIA Electronics Co., Ltd

• Cuckoo Holdings Co., Ltd.

• Xiaomi Corporation

• Others

Market Share by Type

Due to the rising respiratory issues and allergies among the South Korean population due to fine dust and yellow dust, along with the growing incidences of airborne diseases worldwide, HEPA technology is the most efficient and advanced in the market and is expected to dominate the market during the mentioned forecast period. Even though HEPA filters have a significant market share due to their capability to capture pollen, fine dust, smoke, and other suspended fine particles, other filters such as activated carbon, and ionic filters are used along with HEPA technology in air purifiers. With the growing concerns about air pollution, the air purifier industry is expected to experience a significant boost.

Market Share by Application

Household air purifiers are used to clean the air inside their homes. The use of air purifiers in home settings has increased due to the growing knowledge of the dangers posed by volatile organic compounds (VOCs), smoking particles, and other particulate matter to human health. Furthermore, the lockdown measures implemented worldwide to minimise the spread of COVID-19 have resulted in individuals working from home and staying indoors. This factor has led to the proliferation of air purifiers in the residential sector. Printing, petrochemicals, power generation, chemicals, food and beverage, and manufacturing are just a few of the industries that use air purifiers. When left untreated, dangerous particles like welding smoke, asbestos, construction dust, and other irritants can injure workers and have a negative effect on the environment. Air purifiers assist in removing these particles. 

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Competitive Landscape

Coway Co Ltd (Coway)- Coway Co Ltd (Coway) designs, produces and markets purifiers. The firm sells a variety of household appliances, bidets, water softeners, air purifiers, and water filtration systems. Sterilization and cleaning are among the care services the business provides. Coway offers a range of services, including those for self-management, care specialists, environmental analysis, and water quality testing. Coway also manufactures oriental herbal cosmetic products and functional cosmetics. The corporation has operations in North America, Asia Pacific, and Europe. Seoul, South Korea serves as the headquarters of Coway.

WINIA Electronics Co., Ltd - South Korean home appliance manufacturer Winia Electronics, formerly known as Daewoo Electronics, is a part of the Winia Group. It was founded in 1971 and has since developed into a multinational corporation with more than 64 production facilities, research and development facilities, and sales centres spread across more than 40 nations. DESUK, or Daewoo Electronics Sales UK, was founded in November 1993. It is the third-largest electronics company in South Korea after Samsung and LG. The headquarter of Winia Electronics is situated in Seoul, South Korea.

Key Highlights of the Report