South Africa Frozen Foods Market Report and Forecast 2024-2032

South Africa Frozen Foods Market Outlook

The South Africa frozen foods market size is projected to grow at a CAGR of 3.7% between 2024 and 2032.

Key Takeaways

• Checkers, Shoprite, and Pick n Pay are the leading supermarkets for buying frozen foods in South Africa.

• The frozen food consumption in South Africa is significantly influenced by the presence of large fast-food chains such as KFC, Pizza Hut, Subway, and McDonald’s.

• By 2024, the online sales of food products in South Africa will account for 1.7% of the total revenue in the food market.

Frozen foods are products that are preserved by freezing them at low temperatures, usually below -18°C, to prevent microbial growth and spoilage. Frozen foods can include fruits, vegetables, meat, seafood, dairy, bakery, and ready meals. The South Africa frozen foods market is expected to grow at a substantial rate in the forecast period. One of the factors driving the growth of this market is the increasing demand for convenience and ready-to-eat foods among the urban population, especially the working class and the millennials.

Moreover, the rising awareness of the nutritional and health benefits of frozen foods, such as longer shelf life, less food waste, and retention of vitamins and minerals is also propelling the South Africa frozen foods market growth. The growing availability and affordability of frozen foods in various retail channels, such as supermarkets, hypermarkets, online platforms, and speciality stores is expected to increase the South Africa frozen foods market size.

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Key Trends and Developments

Shift to premium food products, increased availability of home delivery channels, and growing demand for non-vegetarian food items are changing the South Africa frozen foods market dynamics

South Africa Frozen Foods Market Trends

The frozen foods market in South Africa is evolving, with several trends shaping its growth and development. For instance, the demand for convenience and ready-to-eat foods in the Middle East and Africa has been prompted by changes in consumer lifestyle and changes in dietary habits, which is fuelling the demand for frozen foods in South Africa.

Additionally, the rising adoption of frozen food items by a variety of end users, including hotels, resorts, and quick service restaurants is also increasing the South Africa frozen foods market share as frozen food generally has a longer shelf life and can even last for years, which enables the end users to reduce food wastage, lower customer’s waiting time, and improve meal preparation.

Furthermore, the demand for frozen foods in this region is also expected to be boosted by the improvement in frozen food items such peas, pizza, sausages, plain chicken with low fat, low cholesterol, whole wheat, and no artificial ingredients. Also, to improve the quality of the food products, market players are employing technologies like Individually Quick-Frozen (IQF) technology, which, in turn is leading to market expansion.

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South Africa Frozen Foods Market Challenges

Market Segmentation

South Africa Frozen Foods Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Frozen meals are further bifurcated into half-cooked meals and ready-to-eat meals.

Frozen meals dominate the market growth as consumers prefer ready-to-eat options that are easy to prepare

The frozen foods market in South Africa is growing due to the increasing demand for ready-to-eat meals that offer convenience and save time for busy consumers. The frozen meals is the largest and fastest-growing segment in the market, as more people prefer half-cooked and ready-to-eat options that are easy to prepare and are portion controlled. Moreover, as more consumers buy bakery goods, such as frozen bread and pizza crusts because they offer high shelf life, the growth of the segment will increase.

The frozen fruits segment, on the other hand, accounts for the fastest growing South Africa frozen foods market share and is expected to maintain its dominance during the forecast period. The main factors contributing to the growth of this segment are the increasing health awareness and preference for natural and organic products and the availability of a wide range of frozen fruits, such as berries, mangoes, pineapples, and citrus fruits.

Furthermore, the South Africa frozen foods market estimates that the frozen vegetables segment will also grow at a steady rate due to the increasing demand for convenience and nutrition, along with the rising awareness of the benefits of frozen vegetables, such as longer shelf life, reduced waste, and easy preparation.

Convenience stores, supermarkets, and online channels are the preferred distribution channels because they have a wide range of frozen food products

Based on distribution channel, the South Africa frozen foods market is expected to be dominated by supermarkets, hypermarkets, and convenience stores. Convenience stores are small shops that sell a limited number of products, usually in city and town areas. They serve the needs of consumers who want fast and easy access to frozen foods, such as snacks, ready meals, and desserts. As per South Africa frozen foods market analysis, the segment is growing because of the rising busy lifestyles, and preference for on-the-go consumption of frozen foods. Some of the leading players in this segment are SPAR, Pick n Pay, and Shoprite. Also, convenience stores have infrastructure that can control temperatures, which helps this segment grow as a distribution channel for frozen products.

Online channels provide convenience, variety, competitive prices, and doorstep delivery services. This segment is growing because of the increasing internet access, smartphone use, and e-commerce adoption. Moreover, more purchases are being made through online channels, which has prompted several fast-food companies to use internet portals to enhance online meal ordering, which, in turn, leads to South Africa frozen foods market development.

Supermarkets/hypermarkets are large shops that sell a wide range of products, including frozen foods, at low prices. They are usually located in shopping malls, commercial centres, or standalone locations. They attract consumers who want variety, quality, and value for money, as well as bulk purchases of frozen foods. According to South Africa frozen foods market report, this segment is growing because of the expansion of modern retail chains, the availability of cold storage facilities, and the increasing consumer awareness of the benefits of frozen foods.

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Competitive Landscape

Frozen foods manufacturers are offering products that meet the changing expectations of consumers to maintain a competitive edge and capture the market opportunities

Other key players in the South Africa frozen foods market analysis include Euroberry Pty Ltd and Merlog Foods, among others.

Key Highlights of the Report