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Report Overview
2023
Base Year
2018-2023
Historical Year
2024-2032
Forecast Year
Global Software as a Service Customer Relationship Management Market Outlook
The global software as a service customer relationship Management industry is estimated to grow at a CAGR of 12.5% during the forecast period of 2024-2032.
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Software as a service customer relationship Management works on a cloud, that is, the software will not be stored on the server of the company; instead it is hosted and managed externally by the provider, with 24/7 access, and no installation or maintenance costs. It also integrates all the business systems.
Market Segmentation
The market can be broadly categorised based on types, company size, and applications.
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On the basis of type, the market is divided into:
- Operational CRM System
- Analytical CRM Systems
- Collaborative CRM Systems
Based on the company size, the market can be segmented into:
- Large Enterprises
- Small and Medium Enterprises
On the basis of application, the industry can be divided into:
- Retail
- BFSI
- Manufacturing
- Telecom and IT
- Healthcare
- Others
The EMR report looks into the regional markets of software as a service customer relationship Management (CRM) like North America, Latin America, Europe, the Middle East and Africa, and the Asia Pacific.
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Market Analysis
The growth in cloud computing and technology delivery as a service (SaaS) has made CRM systems more affordable and accessible to SMEs. Software as a service customer relationship Management is essential for businesses across sectors such as retail, BFSI, healthcare, telecommunications, and IT because by optimising marketing and sales processes, customer relationship management (CRM) aligns system efficiencies. SaaS CRM has also provided SMEs with a framework for integration into single applications with multiple business functions such as sales management, customer management, advertising management, and productivity management. SaaS CRM allows regulation and risk management to be streamlined. Through a centralised management system, it can better manage business operations. As a result, SMEs are widely embracing it. This growing adoption by SMEs of SaaS CRM is one of the key drivers for the market growth of software as a service customer relationship Management (CRM).
Competitive Landscape
The report presents a detailed analysis of the following key players in the global software as a service customer relationship Management (CRM) industry, looking into their capacity, market shares, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:
- Adobe Inc. (NASDAQ: ADBE)
- Microsoft Corp.
- Oracle Corp.
- Salesforce.com Inc.
- SAP SE
- Others
The EMR report gives an in-depth insight into the market by providing a SWOT analysis as well as an analysis of Porter's Five Forces model.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Company Size |
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| Breakup by Application |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
The global software as a service customer relationship management (CRM) market is projected to grow at a CAGR of 12.5% between 2024 and 2032.
The major market drivers include the growing adoption of cloud computing, the rising integration of software as a service customer relationship management solutions in various applications, the growing focus to streamline risk management solutions, and technological advancements and innovations.
The increasing adoption of SaaS CRM by small and medium enterprises (SMEs) and the growing adoption of cloud computing solutions are the key trends guiding the growth of the market.
The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
Operational CRM systems, analytical CRM systems, and collaborative CRM systems are the significant types of software as a service customer relationship management in the market.
Large enterprises and small and medium enterprises are the significant segments based on company size in the market.
The major applications of the product include retail, BFSI, manufacturing, telecom and IT, and healthcare, among others.
The major players in the market are Adobe Inc., Microsoft Corp., Oracle Corp., Salesforce.com Inc., and SAP SE, among others.
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