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Report Overview

The global software as a service customer relationship Management industry is estimated to grow at a CAGR of 12.5% during the forecast period of 2025-2034.

2024

Base Year

2018-2024

Historical Year

2025-2034

Forecast Year

Global Software as a Service Customer Relationship Management Market

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Software as a service customer relationship Management works on a cloud, that is, the software will not be stored on the server of the company; instead it is hosted and managed externally by the provider, with 24/7 access, and no installation or maintenance costs. It also integrates all the business systems.

Market Segmentation

The market can be broadly categorised based on types, company size, and applications.

Market Breakup by Type

  • Operational CRM System
  • Analytical CRM Systems
  • Collaborative CRM Systems

Market Breakup by Company Size

  • Large Enterprises
  • Small and Medium Enterprises

Market Breakup by Application

  • Retail
  • BFSI
  • Manufacturing
  • Telecom and IT
  • Healthcare
  • Other

Market Breakup by Region

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa

Global Software as a Service Customer Relationship Management Market By Application

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Market Analysis

The growth in cloud computing and technology delivery as a service (SaaS) has made CRM systems more affordable and accessible to SMEs. Software as a service customer relationship Management is essential for businesses across sectors such as retail, BFSI, healthcare, telecommunications, and IT because by optimising marketing and sales processes, customer relationship management (CRM) aligns system efficiencies. SaaS CRM has also provided SMEs with a framework for integration into single applications with multiple business functions such as sales management, customer management, advertising management, and productivity management. SaaS CRM allows regulation and risk management to be streamlined. Through a centralised management system, it can better manage business operations. As a result, SMEs are widely embracing it. This growing adoption by SMEs of SaaS CRM is one of the key drivers for the market growth of software as a service customer relationship Management (CRM).

Competitive Landscape

The report presents a detailed analysis of the following key players in the global software as a service customer relationship Management (CRM) industry, looking into their capacity, market shares, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:

  • Adobe Inc. (NASDAQ: ADBE)
  • Microsoft Corp. 
  • Oracle Corp. 
  • Salesforce.com Inc.
  • SAP SE 
  • Others

The EMR report gives an in-depth insight into the market by providing a SWOT analysis as well as an analysis of Porter's Five Forces model.

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

The global software as a service customer relationship management (CRM) market is projected to grow at a CAGR of 12.5% between 2025 and 2034.

The major market drivers include the growing adoption of cloud computing, the rising integration of software as a service customer relationship management solutions in various applications, the growing focus to streamline risk management solutions, and technological advancements and innovations.

The increasing adoption of SaaS CRM by small and medium enterprises (SMEs) and the growing adoption of cloud computing solutions are the key trends guiding the growth of the market.

The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.

Operational CRM systems, analytical CRM systems, and collaborative CRM systems are the significant types of software as a service customer relationship management in the market.

Large enterprises and small and medium enterprises are the significant segments based on company size in the market.

The major applications of the product include retail, BFSI, manufacturing, telecom and IT, and healthcare, among others.

The major players in the market are Adobe Inc., Microsoft Corp., Oracle Corp., Salesforce.com Inc., and SAP SE, among others.

Report Summary

Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.

Key Highlights of the Report

Please note that the figures mentioned in the description serve as estimates and may vary from the actual figures presented in the final report.

REPORT FEATURES DETAILS
Base Year 2024
Historical Period 2018-2024
Forecast Period 2025-2034
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Type
  • Company Size
  • Application
  • Region
Breakup by Type
  • Operational CRM System
  • Analytical CRM Systems
  • Collaborative CRM Systems
Breakup by Company Size
  • Large Enterprises
  • Small and Medium Enterprises
Breakup by Application
  • Retail
  • BFSI
  • Manufacturing
  • Telecom and IT
  • Healthcare
  • Other
Breakup by Region
  • North America
    • United States of America 
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Australia
    • Others
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • United Arab Emirates
    • Nigeria
    • South Africa
    • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • SAP SE
  • Salesforce, Inc.
  • Oracle Corporation
  • Microsoft Corporation
  • Adobe Inc.
  • Others
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