Global Social Television Market Report and Forecast 2024-2032

Global Social Television Market Outlook

The global social television market is expected to grow at a CAGR of about 9% in the forecast period of 2024-2032.

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Social Television Demand to Grow Rapidly in Asia Pacific Region

The global social television industry is expected to be driven by the rising social media consumers in the forecast years. The Asia Pacific region will register a substantial growth for the social television market. This is because of the expanding population base in the emerging economies like India. The increase in disposable income has allowed the people to look for diverse entertainment sources. The North American market is expected to be dominated by the United States. This is because of the changing lifestyle and the entertainment medium for the new generation. Europe is also expected to witness significant growth because of the early start and development of social television among the developed nations. Latin America and Africa will also enhance the demand for the social television industry with the increasing penetration of internet and social among the populace.

Social Television: Market Segmentation

Social television refers to the combination of television and social media. It allows users to experience the television content along with the interaction with the other viewers on the platform. Through the internet and social media platform, the whole experience of television is provided with an additional option of communicating with friends.

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On the basis of solution, market is divided into:

• Software
• Professional Services

The social television is divided on the basis of hardware into the following:

• Smart TV
• Connected Devices

On the basis of technology, the industry is segmented into:

• Social EPG/Content Discovery
• Ad Production
• Ad Serving Platforms
• Social Curation and Syndication
• General Social Analytics
• Content Detection Matching
• Meta Data Suppliers
• Social TV Analytics
• Sharing Technologies
• Others

On the basis of application, the industry is categorised into:

• Social Gaming/Interaction
• Social Rewards
• Social Discussions
• Social Check-Ins
• Remote Control Applications
• TV - Specific Social Networks
• Others

The regional markets for social television industry can be divided into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

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Social Television Market to be Driven by the Increasing Usage of Smartphones

The growing usage of smartphones around the world and improving internet connectivity is going to boost the social television market. With the increasing market penetration of smartphones, social media users have expanded swiftly. These users also experience the new television experience layered with social interaction and is leading to bolstering social television industry.  The broadcasters are also emphasising on increased viewer interaction. With increased audience engagement, the broadcasters can better plan marketing and promotions which will provide impetus to growth of social television. The Covid-19 pandemic has increased the viewership of social television because of the increased time spent on online streaming.

Key Industry Players in the Global Social Television Market

The report gives a detailed analysis of the following key players in the social television market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

• Telescope Inc.
• Vizrt Group
• Talkwalker Inc.
• Sprout Social, Inc.
• Twitter Inc
• Others

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.

Key Highlights of the Report