The global sneaker market size reached around USD 94.10 Billion in 2025. The market is projected to grow at a CAGR of 5.20% between 2026 and 2035 to reach nearly USD 156.22 Billion by 2035. The market growth can be attributed to the rising demand for performance and athletic footwear and continuous improvements in sneaker design and manufacturing. The rise of limited-edition athleisure brands and the rising appeal for second-hand sneakers are also contributing to market growth.
Base Year
Historical Period
Forecast Period
Rising environmental consciousness among consumers and the increasing availability of more cost-effective and vintage options are driving the sneaker market development. By 2025, the demand for second-hand goods in China is expected to reach 3 trillion yuan.
Private label sneaker brands have a 25% higher net profit margin as compared to national brands. This can be attributed to their higher quality of product offerings, which attracts cost-conscious consumers. Their direct-to-consumer approach also drives customer engagement and ensures timely delivery of products to consumers.
Sneaker customers are often loyal to brands due to factors such as design innovations, quality, and emotional connection. As per industry reports, 59% of all American consumers are brand loyal for a lifetime, which is driving consistent demand for branded sneakers from established companies. By retaining their loyal consumer base, brands can improve market stability and strengthen their brand equity. Moreover, they are introducing innovative product offerings to ensure sustained growth and profitability, thereby driving the market expansion. For instance, Nike is set to launch Air Max Muse in January 2025.
Compound Annual Growth Rate
5.2%
Value in USD Billion
2026-2035
*this image is indicative*
| Global Sneaker Market Report Summary | Description | Value |
| Base Year | USD Billion | 2025 |
| Historical Period | USD Billion | 2019-2025 |
| Forecast Period | USD Billion | 2026-2035 |
| Market Size 2025 | USD Billion | 94.10 |
| Market Size 2035 | USD Billion | 156.22 |
| CAGR 2019-2025 | Percentage | XX% |
| CAGR 2026-2035 | Percentage | 5.20% |
| CAGR 2026-2035 - Market by Region | Asia Pacific | 6.1% |
| CAGR 2026-2035 - Market by Country | India | 6.2% |
| CAGR 2026-2035 - Market by Country | China | 6.0% |
| CAGR 2026-2035 - Market by Product Type | Low-Top Sneakers | 5.9% |
| CAGR 2026-2035 - Market by Category | Private Label | 6.3% |
| Market Share by Country 2025 | Brazil | 2.6% |
Based on market analysis, private label brands are expected to dominate the market due to their unique public offerings and better quality than national brands. Over the forecast period, millennials and Gen Z are expected to lead the adoption of private label brands since they have a high purchasing power and prefer more customised product offerings, thereby fuelling the sneaker market expansion. In Q2 of FY 2024, private label brands recorded a year-on-year growth of 5.6% in terms of sales value, which was largely dominated by countries in Latin America (14.2%) and the Middle East and Africa (34.3%).
Major luxury sneaker brands like Chanel, Dior, and Louis Vitton are launching crossover sneakers which blend streetwear, luxury, and pop culture into a fashion symbol, thereby spurring the sneaker market development. Moreover, brands are increasingly expected to use Generative AI tools for developing new sneaker designs, thereby enhancing consumer demand.
Key players are exploring the use of materials such as graphene and e-textiles for manufacturing sneakers due to their exceptional strength, flexibility, and lightweight properties. In the forecast period, the development of smart sneakers equipped with sensors and connectivity technology to enhance the personalisation and functionality is expected to revolutionise the market.
Growing demand for second-hand items; the comeback of slip-on sneakers; the soaring global appeal of chunky runners; and the shift towards sustainable sneakers are the major factors driving the sneaker market growth.
In 2020, the total value of second-hand goods traded in China exceeded 1 trillion yuan, as per the Institute of Energy, Environment and Economy of Tsinghua University. Hence, growing sales of second-hand goods have favourably impacted the demand for vintage and limited edition models of sneakers in the second-hand goods market place, thereby driving the market growth.
Slip-on sneakers are well suited for busy, on-the-go consumers since they are comfortable and stylish, thereby enabling consumers to run last-minute errands quickly by saving time. With the introduction of new designs, they have emerged as a staple part of both casual and athleisure footwear collections. This is creating a favourable sneaker market outlook.
The introduction of chunky runners inspired by K-pop stars is leading to the market growth since their bold and eye-catching designs make them an extremely attractive fashion statement for Gen Z. Their thick soles provide a superior sense of comfort that distinguishes them from other types of footwears.
The demand for sustainable sneakers made from recycled materials is expected to rise significantly as consumers shift towards brands embracing sustainable manufacturing processes aimed at reducing waste production. Rising environmental consciousness among younger consumers is also expected to influence the sneaker market dynamics favourably in the forecast period.
Growing demand for second-hand items in China
Xianyu, China’s largest digital platform for the sale of second-hand items, reported 6.59 million metric tons of carbon emissions reduction between 2023-24 due to the rising sale of second-hand items. By 2030, the company aims to serve over 1 billion Chinese customers to save over 55 million tons of carbon emissions. Over the forecast period, the sneakers market value is expected to increase substantially, due to the rising preference for sustainable items among consumers and the sustained growth of the fast-fashion industry.
Shift towards ‘athleisure footwear’
As more consumers prioritise functionality and comfort in their daily wear, sneakers have transitioned to everyday fashion staples from athletic gear. Athleisure combines casual fashion and sportswear, thereby making sneakers versatile for both casual outings and workouts. The growing appeal for active lifestyles and remote work has further fuelled the rate of sneaker market development, with people opting for comfortable yet stylish sneakers that can be worn all day. Based on consumer analysis, brands are also developing innovative sneaker designs that blend comfort, style, and performance, style to tap into the market potential of athleisure.
The EMR’s report titled “Global Sneaker Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Breakup by Product Type
Breakup by Category
Breakup by Price Point
Breakup by Distribution Channel
Breakup by Region
| CAGR 2026-2035 - Market by | Country |
| India | 6.2% |
| China | 6.0% |
| Saudi Arabia | 5.8% |
| Mexico | 5.7% |
| Canada | 5.6% |
| USA | XX% |
| UK | 5.1% |
| France | XX% |
| Italy | XX% |
| Japan | XX% |
| Australia | XX% |
| Brazil | XX% |
| Germany | 5.0% |
Based on region, the market is segmented into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. Over the forecast period of 2026-2035, the demand for sneakers in the Asia Pacific and Latin America is expected to grow at a CAGR of 6.1% and 5.6%, respectively. The growth of the sneaker market in these regions can be attributed to the development of the fast fashion industry and the rapidly growing population size.
Based on product type, the market is segmented into low-top, high-top, and mid-top sneakers. Over the forecast period of 2026-2035, the demand for low-top sneakers is expected to grow at a CAGR of 5.9%, since they are a flexible and stylish solution for different outfits and ensure better air circulation in warm weather conditions.
Major players are shifting towards the usage of recycled materials to make durable sneakers, which is expected to increase the sneaker market revenue. By establishing collaborations with designers and celebrities to produce limited-edition collections, companies are also attempting to boost their brand appeal. Moreover, with the incorporation of advanced technologies in footwear and the expansion of the existing D2C network, sneaker companies are strategising new ways to enhance their market share.
Adidas AG was founded in 1949 and is headquartered in Bavaria, Germany. It specialises in producing premium fashion accessories, footwear, and sports gear.
ASICS Corporation was founded in 1949 and is headquartered in Hyogo, Japan. It is engaged in designing and selling footwear, apparel, and athletic equipment and operates in over 30 countries.
Columbia Sportswear Company was founded in 1938 and is headquartered in Oregon, United States. It is engaged in producing sporting goods and outerwear and its products are sold in over 100 countries worldwide.
Reebok International Limited was founded in 1895 and is headquartered in Massachusetts, United States. It is a globally renowned manufacturer of sporting goods and consumer goods.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other players included in the sneaker market report are Nike Inc., Puma SE, Under Armour Inc., Benetton Group S.r.l., Kering SA, and Skechers U.S.A. Inc., among others.
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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In 2025, the market reached an approximate value of USD 94.10 Billion.
The market is projected to grow at a CAGR of 5.20% between 2026 and 2035.
The market is estimated to witness healthy growth in the forecast period of 2026-2035 to reach a value of around USD 156.22 Billion by 2035.
The different regions considered in the market report include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The different types of products available are low-top sneakers, high-top sneakers, and mid-top sneakers.
The different categories of sneakers are branded and private label.
The different price points of sneakers are luxury and economic.
Key players in the market are Adidas AG, ASICS Corporation, Columbia Sportswear Company, Nike Inc., Puma SE, Under Armour Inc., Benetton Group S.r.l., Kering SA, Reebok International Limited, and Skechers U.S.A. Inc., among others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product Type |
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| Breakup by Category |
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| Breakup by Price Point |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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