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Report Overview
2023
Base Year
2018-2023
Historical Year
2024-2032
Forecast Year
Snack Bars Market Share
Granola/muesli bars are widely perceived as a healthy snack option, composed of nutritious ingredients like oats, nuts, and dried fruits, which appeal to health-conscious consumers.
Granola and muesli bars are a convenient, quick, and portable food option for people who lead hectic lives. The variety available in these bars, with numerous flavours and ingredient combinations, caters to diverse taste preferences.
Additionally, many granola/muesli bars are fortified with extra nutrients, making them a balanced snack choice. This combination of health benefits, convenience, variety, and strong marketing presence contributes to the popularity of granola/muesli bars, making them the most-eaten snack bars and consequently increasing the snack bars market revenue.
Supermarkets and hypermarkets provide extensive reach and accessibility to cater to a broad customer base, making them a key point of sale for various snack bar brands.
Supermarkets and hypermarkets offer a wide range of products, including different types and brands of snack bars, providing consumers with extensive choices all in one location. This variety is particularly appealing to customers seeking specific flavours, dietary preferences, or nutritional benefits.
The convenience of one-stop shopping is the key trend of snack bars market. This significantly drives sales through supermarkets and hypermarkets, as consumers prefer to purchase all their groceries and snacks in a single trip. Additionally, these stores frequently run promotions and discounts, making snack bars more attractive to price-sensitive customers, and encouraging bulk purchases.
Snack Bars Market Report Snapshots
Snack Bars Market Regional Analysis
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
The global snack bars market is projected to grow at a CAGR of 4.6% between 2024 and 2032.
The market is being driven by the rising demand for healthy snack bars and the incorporation of dried fruits and healthy sweeteners in snack bars to enhance their nutritional components and functionality.
The key trends of the market include the rising demand for clean and well-labelled products, easy availability of diverse snack bars, and the increasing research and development (R&D) activities by the leading companies for improved snack bar products.
The market is broken down into North America, Europe, Asia Pacific, Latin America, and Middle East and Africa.
The market is categorised according to the product type, which includes cereal bars, energy bars and others.
Based on the distribution channel, the market is divided into supermarkets/hypermarkets, convenience stores, speciality stores, online, and others.
The market key players are Clif Bar & Company, Kellogg Company, Nestlé S.A., Associated British Foods PLC, and General Mills Inc., among others.
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