Global Snack Bars Market Report and Forecast 2024-2032

Global Snack Bars Market Size

The global snack bars market is expected to grow in the forecast period of 2024-2032 at a CAGR of 4.6%.

Snack Bars Market Outlook

• As per ABS, the apparent consumption of muesli bars has increased by 5.4% to 3.9 grams per capita per day in 2022-2023.

• As per snack bars industry analysis, there have been 2,91,000 food and beverage processing enterprises in the EU in 2020.

• According to the BEA, food and beverage and tobacco products contribution to U.S. GDP has increased to USD 349.5 billion in Q4 of 2023.

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Snack Bars Market Growth

Snack bars offer convenient, portable nutrition ideal for busy lifestyles. They provide quick energy boosts, and nutritional benefits like vitamins, minerals, protein, and fibre, and come in a variety of flavours and formulations to suit different dietary preferences. Individually wrapped for portion control, they satisfy hunger between meals and cater to health-conscious consumers seeking balanced snacking options.

Key Trends and Recent Developments

Rising demand for convenience foods, growing shift towards whole-grain snack bars, and increasing awareness for healthy snacking are the major trends boosting the snack bars market value

March 18, 2024

Pip Organic has introduced Pipsticks, an organic fruit bar with no added sugar or preservatives, designed as a snack or lunch box option, offering fibre for sustained energy and contributing to daily fruit intake.

August 11, 2023

Barebells Functional Foods LLC, a Swedish firm specializing in protein-rich snack bars, introduced banana caramel soft protein bars to the American market, thereby increasing the demand of snack bars market.

May 16, 2023

Nature Valley introduced its latest offering, the Savory Nut Crunch Bar, its first savoury snack, available in Everything Bagel, White Cheddar, and Smoky BBQ flavours, providing a new taste experience.

March 26, 2023

Bagrrys India, a New Delhi-based brand known for its nutritious breakfast cereals and health foods like oats, mueslis, corn flakes, nut butter, and bran, has introduced "The Mighty Muesli Bars."

Increasing awareness for healthy snacking

Consumers are increasingly aware of nutrition's health impact, seeking snacks rich in vitamins, minerals, protein, and fibre for better dietary choices.

Rising demand for convenience foods

Busy lifestyles drive demand for convenient, portable food options like snack bars, catering to fast-paced consumer needs for quick, on-the-go consumption, thus propelling the snack bars demand growth.

Growing shift towards whole-grain snack bars

Rising health consciousness and dietary trends favouring clean eating and plant-based diets drive demand for nutrient-rich, minimally processed whole-grain snack bars.

Increasing product innovation

Snack bars innovate with diverse flavours like chocolate and sea salt caramel, and health-focused ingredients such as plant-based proteins, nuts, seeds, and whole grains.

Snack Bars Market Trends

Increasing consumer awareness of nutrition and health benefits has led to a shift towards healthier snack choices, such as bars fortified with vitamins, minerals, protein, and fibre. This health-conscious trend is complemented by busy lifestyles that prioritize convenient, on-the-go eating options, where snack bars provide a portable and ready-to-eat solution, thereby boosting the snack bars demand. Manufacturers are responding to these trends with innovations, introducing gluten-free, organic, low-sugar, and functional ingredient bars to meet diverse dietary preferences. Moreover, sustainability concerns are influencing product development and packaging choices, reflecting consumer preferences for environmentally friendly options.

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Snack Bars Industry Segmentation

“Global Snack Bars Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

Market Breakup by Product Type

• Cereal Bars
  • Granola/Muesli Bars
  • Others
• Energy Bars

• Others 

Market Breakup by Distribution Channel

• Supermarkets/Hypermarkets

• Convenience Stores

• Speciality Stores

• Online

• Others

Market Breakup by Region

• North America

• Europe

• Asia Pacific

• Latin America

• Middle East and Africa

Snack Bars Market Share

Granola/muesli bars are widely perceived as a healthy snack option, composed of nutritious ingredients like oats, nuts, and dried fruits, which appeal to health-conscious consumers.

Granola and muesli bars are a convenient, quick, and portable food option for people who lead hectic lives. The variety available in these bars, with numerous flavours and ingredient combinations, caters to diverse taste preferences.

Additionally, many granola/muesli bars are fortified with extra nutrients, making them a balanced snack choice. This combination of health benefits, convenience, variety, and strong marketing presence contributes to the popularity of granola/muesli bars, making them the most-eaten snack bars and consequently increasing the snack bars market revenue.

Supermarkets and hypermarkets provide extensive reach and accessibility to cater to a broad customer base, making them a key point of sale for various snack bar brands.

Supermarkets and hypermarkets offer a wide range of products, including different types and brands of snack bars, providing consumers with extensive choices all in one location. This variety is particularly appealing to customers seeking specific flavours, dietary preferences, or nutritional benefits.

The convenience of one-stop shopping is the key trend of snack bars market. This significantly drives sales through supermarkets and hypermarkets, as consumers prefer to purchase all their groceries and snacks in a single trip. Additionally, these stores frequently run promotions and discounts, making snack bars more attractive to price-sensitive customers, and encouraging bulk purchases.

Competitive Landscape

The companies provide customers with a diverse selection of cereals, offering a wide range of products, and distributing the products through retail sales, and convenience stores.

Kellogg Company: Founded in 1906, with its headquarters in the United States, provides customers with a diverse selection of cereals crafted from essential grains such as wheat, corn, and rice.

Nestlé S.A.: Founded in 1866, with its headquarters in Switzerland, offers a wide range of products from baby food and bottled water to cereals and healthcare nutrition.

Associated British Foods PLC: Founded in 1935, with its headquarters in the United Kingdom, manufacturer of sugar and baker's yeast, also producing various other ingredients like emulsifiers, enzymes, and lactose. 

General Mills Inc.: Founded in 1928, with its headquarters in the United States, A consumer food company distributing products through retail sales, convenience stores, and food-service distributors.

Other global snack bars market key players are Clif Bar & Company among others.

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Snack Bars Market Regional Analysis

High snacking rates drive the snack bars market in North America, with over 90% of Americans regularly consuming snacks, according to the USDA. The Bureau of Labor Statistics indicates a rise in food expenditures away from home, reflecting busy lifestyles and a demand for convenient options like snack bars.

In Europe, market expansion is evident with increased packaged food consumption across the EU. The OECD highlights a rising trend in health and wellness concerns, which fuels consumer interest in snack bars perceived as healthy.

Key Highlights of the Report

Snack Bars Market Report Snapshots

Snack Bars Market Size

Snack Bars Market Growth

Snack Bars Market Trends

Snack Bars Market Share

Snack Bars Companies

Snack Bars Market Regional Analysis