Global Small Business Marketing Software Market Report and Forecast 2024-2032

Global Small Business Marketing Software Market Outlook

The global small business marketing software market size is projected to grow at a CAGR of 7.5% between 2024 and 2032.The major drivers of the market include increasing presence of small businesses across different sectors and economical nature of the software.

Key Trends in the Market

Small business marketing software provide a combination of applications including social media management, email marketing, marketing automation, and content management, among others to small businesses. The software helps small businesses to create, and nurture leads and manage different campaigns to increase sales by attracting customers.

• The increasing awareness about the various advantages offered by marketing software is aiding the small business marketing software market growth. These software aid businesses in building brand recognition, improving customer retention, and enhancing customer services in an economically efficient manner.

• The rising adoption of automation in marketing is providing lucrative growth opportunities to the market. Marketing automation allows business to adopt a customised approach and improve sales. The integration of automation tools also supports client and lead management in an efficient manner.

• The rising requirement for email marketing is supporting the market expansion. Marketing software allows small businesses to boost emailing efforts and are also equipped with email building tools, autoresponders, email tracking, and delivery optimisation tools.

Global Small Business Marketing Software Market Analysis

On the basis of deployment, the market is bifurcated into cloud and on-premises. Based on solution type, the market is divided into CRM software, email marketing, social marketing, search marketing, content management, marketing automation, and campaign management, among others.

On the basis of end-use, the market is classified into automotive, education, BFSI, government, healthcare, media and entertainment, and manufacturing, among others. Based on region, the small business marketing software market segmentation includes North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.

• Salesforce, Inc. 

• HubSpot, Inc. 

• SendWorks (SendX Inc.) 

• Avochato, Inc. 

• ActiveCampaign, LLC 

• SugarCRM Inc. 

• Klaviyo, Inc. 

• OutboundEngine, Inc. 

• NextRoll, Inc.  

• GetResponse S.A. 

• Others

Market Share by Deployment

On premises is anticipated to account for a significant small business marketing software market share. On premises software offer organisations control over their resources and data security and allows the IT team to address any potential vulnerabilities in a swift and effective manner. The on premises servers also provide an internal network that is easily accessible, regardless of the internet connection. The operational costs of on premises is also lower as they do not require constant access to high-speed internet.

Market Share by Region

North America is witnessing significant growth in the demand for small business marketing software. This growth can be attributed to the presence of a well-established IT infrastructure, early adoption of novel technologies, and increasing concentration of small businesses in the region. The growing requirement for marketing automation for automating campaigns and minimising tedious tasks is bolstering the small business marketing software market demand. Market automation systems aid in the management of lead generation, analytics, and advanced CRM.

Competitive Landscape

Salesforce, Inc. is one of the leading cloud-based software development companies that was founded in 1999 and is headquartered in California, United States. The company specialises in small business marketing software, customer relationship management, and enterprise cloud computing.

HubSpot, Inc. is a marketer and developer of software products for customer service, sales, and small business marketing, among others. The company was founded in 2006 and is headquartered in Massachusetts, United States.

Avochato, Inc. is a mobile messaging platform that allows operations, marketing, sales, and support teams to communicate in an efficient and effective manner with their audiences. The company was founded in 2015 and is headquartered in California, United States.

Other small business marketing software market key players include SendWorks (SendX Inc.), ActiveCampaign, LLC, SugarCRM Inc., Klaviyo, Inc., OutboundEngine, Inc., NextRoll, Inc., and GetResponse S.A., among others.

Key Highlights of the Report