Global Sleepwear Market Report and Forecast 2024-2032

Global Sleepwear Market Outlook

The global sleepwear market stood at a value of about USD 12.91 billion in 2023. The market is further expected to grow in the forecast period of 2024-2032 at a CAGR of 9.7% to reach a value of about USD 29.70 billion by 2032.

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Rising Demand for Trendy Clothing to Aid to the Industry Expansion of Sleepwear

The dynamic design pattern and its influence on purchasers are credited with the growth of the sleepwear industry. Shoppers are eager to grab the latest trend and demonstrate their preferred way of life. This competition to keep up with the shifting fashion trend is expected to influence customers to buy the most fashionable trend plans, notably those worn by VIPs, and to inadvertently influence customers to discard eliminated clothes. Style patterns have become more daring in recent years, prompting purchasers to display their innerwear as easy-going loungewear or even sleepwear, propelling the sleepwear industry forward. Furthermore, Ascension's popularity as a source of fashionable and exquisite nightwear has prompted businesses to release new products in order to meet the growing demands of customers.

Furthermore, interest in these clothes among adults has increased dramatically, particularly among women, who spend a lot of money on this type of apparel. Furthermore, these garments are both fashionable and comfortable to wear, contributing significantly to the global market's growth.

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Sleepwear: Market Segmentation

Sleepwear, often known as nightwear or nightclothes, is clothing intended for use while sleeping. The type of nightwear varies with the seasons, with warmer types used in colder weather and vice versa. In addition to their functional goals, some styles or materials are chosen to be visually pleasing or attractive.

The market can be broadly categorised on the basis of end-user into:

• Men

• Women

• Kids

The market on basis of distribution channel can be divided into:

• Supermarkets and Hypermarkets

• Discount Stores

• Online

• Others

The EMR report looks into the regional markets of sleepwear like North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa.

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Adoption of Sustainable Manufacturing to Augment the Market Growth for Sleepwear

Vendors in the market are taking initiatives to adopt sustainable manufacturing processes. This is targeted at minimising the waste generated during the manufacture of sleepwear and loungewear. For instance, some vendors in the market have partnered with a sustainability incubator, Fashion for Good. Thus, the adoption of sustainable manufacturing by vendors in the sleepwear and loungewear market will drive market growth during the forecast period. An increase in demand for plus size sleepwear and loungewear will further boost the sleepwear industry growth during the forecast period.

While the general fashion retail industry, like many others, has been hit hard by the pandemic and its aftermath, sales in the sleepwear and loungewear segment have increased dramatically. With maximum consumers staying at home and no signs of returning to the old normal anytime soon, fashion took a U-turn, with many brands launching or introducing a complete collection or a sub-brand offering sleepwear and loungewear, or adding a separate comfort or stay-in section to their websites to cater to these home-bound customers. This is expected to boost the market growth over the forecast period.

Key Industry Players in the Global Sleepwear Market

The report presents a detailed analysis of the following key players in the global sleepwear market, looking into their capacity, market shares, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:

• American Eagle Outfitters, Inc

• Jockey International, Inc.

• Wacoal Holdings Corporation

• Hanesbrands Inc.

• Ralph Lauren Corporation

• H & M Hennes & Mauritz AB

• PVH Corporation

• Gap, Inc

• Lunya Company

• Sleeper LLC

• Others

The comprehensive report looks into the macro and micro aspects of the industry. The EMR report gives an in-depth insight into the market by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.

Key Highlights of the Report