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Singapore Toys Market Size, Share, Growth, Report, Forecast: By Product: Action Figures, Building Sets, Games and Puzzles, Dolls, Sports and Outdoor Toys, Plush, Others; By Age Group: Up To 5 Years, Between 5 To 10 Years, Above 10 Years; By Distribution Channel: Supermarkets and Hypermarkets; Others; Competitive Landscape; 2024-2032
Singapore Toys Market Size
The Singapore toys market is projected to grow at a CAGR of 3.5% between 2024 and 2032.
Singapore Toys Market Outlook
- In 2023 total residents below the age of 20 were over 791,000 up 0.3% since 2022, the Department of Statistics reported.
- As per the annual report of LEGO A/S for the year 2023, the company recorded USD 65.9 billion in revenue.
- As per the Department of Statistics in Singapore, in 2023, the total live births were 33,541.
Singapore Toys Market Growth
Growth in the Singapore toys market is boosted by hypermarkets and supermarkets, they offer a one-stop shopping experience for a variety of toys.
Supermarkets and hypermarkets are very important in Singapore’s toy market because they can be easily accessed and have a wide range of customers. This makes them convenient places for families with kids since they offer a mix of popular toy brands, licensed merchandise, educational toys, and seasonal toys at competitive prices. They allow individuals to browse and compare options easily.
The toy industry in the domestic region is likely to find growth given steady growth among the relevant age group, coupled with robust marketing by toy brands. In August 2023 Hasbro in Singapore came together with McDonald's to release a new toy as part of the Happy Meal scheme.
Online channels have emerged as one of the main players in the Singapore toy market over the past few years showing a significant rise. Platforms like shopee and Amazon give buyers access to toys that may not necessarily be found within physical stores. Busy parents or individuals find it convenient since online channels allow them to browse through different toys from the comfort of their houses.
Singapore Toys Market Segmentation
Singapore Toys Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
Market Breakup by Product
- Action Figures
- Building Sets
- Games and Puzzles
- Dolls
- Sports and Outdoor Toys
- Plush
- Others
Market Breakup by Age Group
- Up to 5 Years
- Between 5 to 10 Years
- Above 10 Years
Market Breakup by Distribution Channel
- Supermarkets and Hypermarkets
- Departmental Stores
- Online
- Others
Singapore Toys Market Share
Growth in the toys market of Singapore is led by action figures owing to the popularity of marketing campaigns led by brands in this segment. Action figures of iconic characters from famous video games, comics, and movie franchises like” Marvel”, “DC” and “Star Wars” have a massive fan base among children and collectors which drives demand in this industry.
Leading Companies in the Singapore Toys Market
Major players in this market have a burgeoning outreach owing to investments in sustainable and eco-friendly toys driven by increasing environmental awareness along with an emphasis on safety and quality.
- LEGO System A/S
- Bandai Namco Holdings Inc.
- Hasbro, Inc.
- TOMY Company, Ltd.
- Dream International Limited
- Sunshing Marketing Pte Ltd.
- Others
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Product |
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| Breakup by Age Group |
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| Breakup by Distribution Channel |
|
| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Asia Pacific Toys Market Overview
8.1 Key Industry Highlights
8.2 Asia Pacific Toys Historical Market (2018-2023)
8.3 Asia Pacific Toys Market Forecast (2024-2032)
9 Singapore Toys Market Overview
9.1 Key Industry Highlights
9.2 Singapore Toys Historical Market (2018-2023)
9.3 Singapore Toys Market Forecast (2024-2032)
10 Singapore Toys Market by Product
10.1 Action Figures
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Building Sets
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Games and Puzzles
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Dolls
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Sports and Outdoor Toys
10.5.1 Historical Trend (2018-2023)
10.5.2 Forecast Trend (2024-2032)
10.6 Plush
10.6.1 Historical Trend (2018-2023)
10.6.2 Forecast Trend (2024-2032)
10.7 Others
11 Singapore Toys Market by Age Group
11.1 Up To 5 Years
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Between 5 To 10 Years
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 Above 10 Years
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
12 Singapore Toys Market by Distribution Channel
12.1 Supermarkets and Hypermarkets
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Departmental Stores
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Online
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Market Dynamics
13.1 SWOT Analysis
13.1.1 Strengths
13.1.2 Weaknesses
13.1.3 Opportunities
13.1.4 Threats
13.2 Porter’s Five Forces Analysis
13.2.1 Supplier’s Power
13.2.2 Buyer’s Power
13.2.3 Threat of New Entrants
13.2.4 Degree of Rivalry
13.2.5 Threat of Substitutes
13.3 Key Indicators for Demand
13.4 Key Indicators for Price
14 Trade Data Analysis (HS Code – 9503)
14.1 Major Exporting Countries
14.1.1 By Value
14.1.2 By Volume
14.2 Major Importing Countries
14.2.1 By Value
14.2.2 By Volume
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 LEGO System A/S
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 Bandai Namco Holdings Inc.
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Hasbro, Inc.
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 TOMY Company, Ltd.
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 Dream International Limited
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 Sunshing Marketing Pte Ltd.
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Asia Pacific Toys Market: Key Industry Highlights, 2018 and 2032
2. Singapore Toys Market: Key Industry Highlights, 2018 and 2032
3. Singapore Toys Historical Market: Breakup by Product (USD Million), 2018-2023
4. Singapore Toys Market Forecast: Breakup by Product (USD Million), 2024-2032
5. Singapore Toys Historical Market: Breakup by Age Group (USD Million), 2018-2023
6. Singapore Toys Market Forecast: Breakup by Age Group (USD Million), 2024-2032
7. Singapore Toys Historical Market: Breakup by Distribution Channel (USD Million), 2018-2023
8. Singapore Toys Market Forecast: Breakup by Distribution Channel (USD Million), 2024-2032
9. Major Exporting Countries by Value
10. Major Importing Countries by Value
11. Major Exporting Countries by Volume
12. Major Importing Countries by Volume
13. Singapore Toys Market Structure
Key Questions Answered in the Report
The market is projected to grow at a CAGR of 3.5% between 2024 and 2032.
The toys market is categorised into action figures, building sets, games and puzzles, dolls, sports and outdoor toys, plush and others.
The toys market key players are LEGO System A/S, Bandai Namco Holdings Inc., Hasbro, Inc., TOMY Company, Ltd., Dream International Limited, Sunshing Marketing Pte Ltd. and others.
Based on the age group, the market is divided into children up to 5 years, between 5 to 10 years and above 10 years.
The market is broken down into supermarkets and hypermarkets, departmental stores, online and others.
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