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Report Overview

2024

Base Year

2018-2024

Historical Year

2025-2034

Forecast Year

Singapore Television Market Size

The Singapore television market reached around USD 136.45 million in 2024. The market is projected to grow at a CAGR of 3.6% between 2025 and 2034, reaching almost USD 189.18 million by 2034.

Singapore Television Market Outlook

  • In 2021, audience viewership on OTT platforms recorded a y-o-y growth of 27%, reaching over one billion.
  • In 2021, an average person from Singapore spent nearly 2 hours watching television daily.
  • The rise of work-from-home culture and home entertainment is expected to drive the market growth further.

Singapore Television Market Growth

In 2020, an average person from Singapore spent 1.8 hours watching television daily. The older generations prefer using traditional TV sets to watch international shows dubbed in their language.

With the advent of smart TVs, consumers’ access to both broadcasted and streaming content has improved significantly, which has led to a substantial increase in television viewing time. Many genres, including South Korean dramas, have become increasingly popular among the younger generations, contributing towards increasing sales of smart TVs.

The Infocomm Media Development Authority of Singapore is expected to introduce a television audience measurement system, which can measure the time spent by consumers on watching various TV programs across different devices. This is expected to enable broadcasters to create personalised TV shows for the audience by analysing their preferences for different genres. Consumers are also expected to benefit from targeted advertising strategies, which suggest products tailored to their specific issues or problems.

Television broadcasting companies are expected to bolster their partnerships with streaming service providers to provide a bundle of OTT platforms to consumers cost-effectively. This is expected to save consumers money while driving the growth of the market over the forecast period.

Singapore Television Market

Singapore Television Industry Segmentation

Singapore Television Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

  • Smart TV 
  • LCD, Plasma, and LED TVs 
  • Cathode-Ray Tube (CRT) and Rear-Projection TVs 

Market Breakup by Distribution Channel

  • Offline
  • Online

Singapore Television Market Share

Based on the distribution channel, the market is divided into online and offline. Over the forecast period, online distribution channels are expected to remain the key market segment. As of 2022, there were 3.51 million people using e-commerce in Singapore, which is expected to sustain over the forecast period, driven by rising smartphone penetration rates and increasing internet accessibility.

Leading Companies in the Singapore Television Market

Key market players are focusing on introducing innovative designs of linear televisions into the market. Besides, the rapid growth in consumption of OTT content is increasing the demand for connected TVs.

  • Samsung Electronics Co., Ltd.
  • LG Corp.
  • Panasonic Holdings Corp.
  • Sony Group Corp.
  • Toshiba Corporation
  • Hisense International Co., Ltd.
  • KONKA Group Co. Ltd.
  • Prism Tech Private Limited
  • Hon. Hai Precision Industry Co., Ltd. (Sharp Corp.)
  • Others

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2024
Forecast Period 2025-2034
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Type
  • Distribution Channel
Breakup by Type
  • Smart TV 
  • LCD, Plasma, and LED TVs 
  • Cathode-Ray Tube (CRT) and Rear-Projection TVs
Breakup by Distribution Channel
  • Offline
  • Online
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Samsung Electronics Co., Ltd.
  • LG Corp.
  • Panasonic Holdings Corp.
  • Sony Group Corp.
  • Toshiba Corporation
  • Hisense International Co., Ltd.
  • KONKA Group Co. Ltd.
  • Prism Tech Private Limited
  • Hon. Hai Precision Industry Co., Ltd. (Sharp Corp.)
  • Others

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

The market reached nearly USD 136.45 million in 2024.

The market is projected to grow at a CAGR of 3.6% between 2025 and 2034.

The market is assessed to witness a healthy growth in the forecast period to reach around USD 189.18 million in 2034.

The different types of televisions in the market include smart TV, LCD, plasma, and LED TVs, and cathode-ray tube (CRT) and rear-projection TVs.

The different distribution channels of television in the market include offline and online.

The key market players are Samsung Electronics Co., Ltd., LG Corp., Panasonic Holdings Corp., Sony Group Corp., Toshiba Corporation, Hisense International Co., Ltd., KONKA Group Co. Ltd., Prism Tech Private Limited, and Hon. Hai Precision Industry Co., Ltd. (Sharp Corp.), among others.

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