Singapore Television Market Report and Forecast 2025-2034

Singapore Television Market Growth

In 2020, an average person from Singapore spent 1.8 hours watching television daily. The older generations prefer using traditional TV sets to watch international shows dubbed in their language.

With the advent of smart TVs, consumers’ access to both broadcasted and streaming content has improved significantly, which has led to a substantial increase in television viewing time. Many genres, including South Korean dramas, have become increasingly popular among the younger generations, contributing towards increasing sales of smart TVs.

The Infocomm Media Development Authority of Singapore is expected to introduce a television audience measurement system, which can measure the time spent by consumers on watching various TV programs across different devices. This is expected to enable broadcasters to create personalised TV shows for the audience by analysing their preferences for different genres. Consumers are also expected to benefit from targeted advertising strategies, which suggest products tailored to their specific issues or problems.

Television broadcasting companies are expected to bolster their partnerships with streaming service providers to provide a bundle of OTT platforms to consumers cost-effectively. This is expected to save consumers money while driving the growth of the market over the forecast period.

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Purchase the Regional Overview for USD 1099

If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

Singapore Television Industry Segmentation

Singapore Television Market Share

Based on the distribution channel, the market is divided into online and offline. Over the forecast period, online distribution channels are expected to remain the key market segment. As of 2022, there were 3.51 million people using e-commerce in Singapore, which is expected to sustain over the forecast period, driven by rising smartphone penetration rates and increasing internet accessibility.

Leading Companies in the Singapore Television Market

Key market players are focusing on introducing innovative designs of linear televisions into the market. Besides, the rapid growth in consumption of OTT content is increasing the demand for connected TVs.

• Samsung Electronics Co., Ltd.

• LG Corp.

• Panasonic Holdings Corp.

• Sony Group Corp.

• Toshiba Corporation

• Hisense International Co., Ltd.

• KONKA Group Co. Ltd.

• Prism Tech Private Limited

• Hon. Hai Precision Industry Co., Ltd. (Sharp Corp.)

• Others