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Report Overview

The Singapore digital marketing market is projected to grow at a CAGR of 10.70% between 2025 and 2034.

2024

Base Year

2018-2024

Historical Year

2025-2034

Forecast Year

  • As per the World Bank, as of 2022, 96% of the total population of Singapore had internet access.

  • As per the Accounting and Corporate Regulatory Authority, as of April 2024, 593,502 businesses existed in Singapore.

  • The size of Singapore’s digital economy is 17.3% of Singapore’s GDP in 2022, as per the Infocomm Media Development Authority.

Compound Annual Growth Rate

Value in USD Million

10.7%

2025-2034


Singapore Digital Marketing Market Outlook

*this image is indicative*

Singapore Digital Marketing Market Growth

The Singapore digital marketing market growth is led by various digital channels like email marketing, mobile marketing and search engine optimisation among others.

Email marketing enables the use of individualized communication, focused content delivery as well as automation for optimum results. Within e-commerce, finance, and hospitality. Companies can promote their products through emails, send newsletters and give personalized offers. Advanced tools for analysis are used to track how campaigns are performing thereby making them better.

Businesses all around the domestic market, regardless of the nature of their work or industry have an online presence. It is precisely this online presence and growing acquisition activities among companies in the digital marketing space that may drive growth in the digital marketing industry in Singapore. As of December 2023, Accenture acquired Singapore-based media and marketing technology company, Jixie, to help clients deliver growth.

Search Engine Optimization (SEO) boosts visibility in search engine results pages and attracts organic traffic within online space. For this reason, enterprises must invest heavily in keyword research, on-page optimization as well and link building which will make them appear among top search engine rankings such as Google.

Singapore Digital Marketing Market Segmentation

Singapore Digital Marketing Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:

Market Breakup by Digital Channel:

  • Email Marketing
  • Interactive Consumer Website
  • Search Engine Optimisation
  • Blogging and Podcasting
  • Online/Display Advertising
  • Mobile Marketing
  • Social Media Marketing
  • Digital OOH Media
  • Viral Marketing
  • Online Video Marketing
  • Others

Market Breakup by End Use:

  • Automotive
  • BFSI
  • Education
  • Healthcare
  • Government
  • Media and Entertainment
  • Others

Singapore Digital Marketing Market Share

Growth in the digital marketing industry comes from end uses in education and healthcare. The education sector uses digital marketing to promote educational courses, training programs, and learning resources to students and professionals alike. The healthcare industry however leverages digital marketing to promote healthcare services, medical treatments, and wellness programs to patients, caregivers and healthcare professionals.

Leading Companies in the Singapore Digital Marketing Market

Major market players are expanding their outreach through investments in building digital infrastructure with an increased emphasis on personalisation. The rise of artificial intelligence and machine learning also helps companies in this segment grow.

  • OOm Pte Ltd.
  • Brew Interactive Pte Ltd.
  • Hashmeta Pte Ltd.
  • Alphabet Inc.
  • PurpleClick Media Pte Ltd.
  • CorsivaLab Pte Ltd.
  • Impossible Marketing Pte Ltd.
  • MediaOne Business Group Pte Ltd.
  • Others

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

The market is projected to grow at a CAGR of 10.70% between 2025 and 2034.

Based on digital channel, the digital marketing market is split into email marketing, interactive consumer website, search engine optimisation, blogging and podcasting, online/display advertising, mobile marketing, social media marketing, digital ooh media, viral marketing, online video marketing and others.

The digital marketing market key players are OOm Pte Ltd., Brew Interactive Pte Ltd., Hashmeta Pte Ltd., Alphabet Inc., PurpleClick Media Pte Ltd., CorsivaLab Pte Ltd., Impossible Marketing Pte Ltd., and MediaOne Business Group Pte Ltd., among others.

Based on the end use, the market is split between automotive, BFSI, education, healthcare, government, media and entertainment and others.

Report Summary

Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.

Key Highlights of the Report

Please note that the figures mentioned in the description serve as estimates and may vary from the actual figures presented in the final report.

REPORT FEATURES DETAILS
Base Year 2024
Historical Period 2018-2024
Forecast Period 2025-2034
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Digital Channel
  • End Use
Breakup by Digital Channel
  • Email Marketing
  • Interactive Consumer Website
  • Search Engine Optimisation
  • Blogging and Podcasting
  • Online/Display Advertising
  • Mobile Marketing
  • Social Media Marketing
  • Digital OOH Media
  • Viral Marketing
  • Online Video Marketing
  • Others
Breakup by End Use
  • Automotive
  • BFSI
  • Education
  • Healthcare
  • Government
  • Media and Entertainment
  • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • OOm Pte Ltd.
  • Brew Interactive Pte Ltd.
  • Hashmeta Pte Ltd.
  • Alphabet Inc.
  • PurpleClick Media Pte Ltd.
  • CorsivaLab Pte Ltd.
  • Impossible Marketing Pte Ltd.
  • MediaOne Business Group Pte Ltd.
  • Others

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