Singapore Cosmetics Market Report and Forecast 2025-2034

Singapore Cosmetics Market Size

The Singapore cosmetics market is projected to grow at a CAGR of 3.4% between 2025 and 2034.

Singapore Cosmetics Market Outlook

• As per the Singapore Department of Statistics, retail sales in cosmetics, toiletries & medical goods showed year-on-year growth of 9.4% in 2023.

• As per the Singapore Department of Statistics, personal disposable income in 2023 Quarter 4 was up 5% from 2022.

• The total population in 2023, as of the end of June, was approximately 5.92 million according to Singaporean statistics.

Singapore Cosmetics Market Growth

The Singapore cosmetics market growth is boosted by products in different price ranges, such as premium products that appeal to a more affluent audience.

Products in the cosmetics industry are split into two main groups: mass and premium. Mass-market cosmetics are common and cheap, they can be found in drugstores, supermarkets, or discount stores. These brands provide basic skincare, makeup, and haircare solutions at affordable prices with simpler formulas to cater to a wider range of consumers.

The cosmetics industry in the domestic market is due to see growth owing to increasing opulence among Singapore's population coupled with the rising popularity of sustainable and ethically sourced products. In April 2024 Loreal in Singapore partnered with Singapore universities to innovate and develop green sciences in a bid to become more sustainable.

Premium cosmetics have a higher price tag associated with luxury and quality. They’re sold in speciality stores, department stores or high-end beauty retailers. Premium cosmetic brands also offer sleek packages which look exclusive enough for people to want to associate with the brand. Premium cosmetic brands focus on exclusivity. Premium brands invest in targeted marketing campaigns to cultivate a prestigious brand image which helps them differentiate from mass-market brands.

Singapore Cosmetics Market Segmentation

Singapore Cosmetics Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:

Market Breakup by Product

• Hair Care

• Skin and Sun Care

• Makeup and Colour Cosmetics

• Fragrances and Deodorants

• Others

Market Breakup by Gender

• Men

• Women

• Unisex

Market Breakup by Price Range

• Mass

• Premium

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets

• Convenience Stores

• Speciality Stores

• Online

• Others

Singapore Cosmetics Market Share

Hair care products lead growth in the cosmetics market in the country owing to the wide range of products available ranging from shampoos, conditioners, masques, serums, hair colours and mousses among others. These products address concerns from dryness in the scalp to issues such as split ends, breakage, and dullness.

Leading Companies in the Singapore Cosmetics Market

Major market players in the industry are expanding their outreach through investments in natural, organic and ethically sourced products. Brands also use technology to offer personalized products and experiences to individuals.

• L’oreal S.A.

• The Estée Lauder Companies Inc.

• Shiseido Co. Ltd.

• Beiersdorf AG

• Groupe Clarins

• Unilever Plc

• Kao Corp.

• LVMH Moet Hennessy Louis Vuitton SE

• Coty Inc.

• Note Cosmetics

• Others

Key Highlights of the Report