Global Shampoo Market Report and Forecast 2024-2032

Global Shampoo Market Outlook

The global shampoo market size reached USD 36.70 billion in 2023. The market is expected to grow at a CAGR of 4.7% between 2024 and 2032, reaching almost USD 55.70 billion by 2032.

Key Takeaways

• As per industry reports, around 70% of consumers prefer natural or organic shampoos over conventional options. An estimated 80% of global consumers believe that natural shampoos are better for hair health.

• Among female consumers, approximately 60% use natural shampoos to enhance hair health. In 2019, nearly a quarter of new hair care products launched were organic or natural shampoos. Major players in the cosmetics industry each spend approximately USD 8 billion annually, whereas specialised companies allocate less than USD 2 billion to their operations.

The global shampoo market is experiencing significant growth driven by diverse factors. The demand surge is fuelled by consumers' fast-paced lifestyles, creating a need for convenient hair care solutions. Additionally, the popularity of leave-in treatments and masks is boosting demand for shampoo, with increasing interest in scalp care products reflecting a shift towards healthier hair perceptions. Specialised products are sought after due to rising concerns about hair-related disorders like dandruff and hair fall. Furthermore, consumer awareness of the benefits of natural ingredients is driving demand for silicone-free, paraben-free, and sulphate-free shampoos with high natural content.

Urbanisation, rising disposable incomes, and evolving lifestyles are propelling shampoo market expansion. Innovations in formulation, celebrity endorsements, and effective marketing strategies are also influencing consumer preferences and boosting demand for specialised shampoos.

The market is witnessing a shift towards natural and organic products, driven by growing health and environmental concerns. Herbal shampoos, promoted aggressively through targeted marketing, have gained popularity, especially among younger consumers.

Moreover, the demand for natural and organic shampoo is increasing due to awareness of harmful chemicals in conventional products. This trend is supported by research highlighting the benefits of herbal ingredients in hair care.

The market benefits from e-commerce growth, which enhances product accessibility and drives market expansion. Packaging innovations like travel-size packs and eco-friendly solutions respond to consumer preferences for convenience and sustainability.

Changing customer preferences, coupled with a focus on personal grooming and increasing disposable incomes, contribute to the shampoo market growth. The industry continues to evolve to meet evolving consumer needs and demands across diverse demographics.

Market Segmentation

Global Shampoo Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Product Type

• Medicated

• Non-medicated

Market Breakup by Price Category

• Mass 

• Premium 

Market Breakup by End User

• Men 

• Women 

• Kids

Market Breakup by Distribution Channel

• Supermarkets/Hypermarkets

• Convenience Stores

• Drug Stores and Pharmacies   

• Online

• Others

Market Breakup by Region

• North America

• Europe

• Asia Pacific

• Latin America

• Middle East and Africa

Competitive Landscape

Key players in the shampoo market are offering sustainable and herbal products through new product launches in the market.

• L'Oréal SA 

• Unilever Plc 

• Johnson & Johnson Consumer Inc. 

• Procter and Gamble Company 

• Colgate-Palmolive Company 

• Natura and Co. 

• Henkel AG & Co. KGaA 

• Kao Corporation 

• Beiersdorf AG 

• Oriflame Holding Ag 

• Church & Dwight Co. Inc.  

• Others

Key Highlights of the Report

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Shampoo Market Report Snapshots

Shampoo Market Size

Shampoo Companies