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Report Overview
The global set-top box market value reached around USD 19.95 Billion in 2023. One of the key drivers is the increasing demand for high-quality content, as consumers seek superior viewing experiences through HD and 4K resolutions. For instance, platforms like Netflix and Amazon Prime Video are investing heavily in high-definition content, spurring the need for compatible set-top boxes. The rise of streaming services is another significant factor, with OTT platforms like Disney+ and Hulu pushing the adoption of advanced set-top boxes to access on-demand content. As a result, the industry is expected to grow at a CAGR of 3.50% during the forecast period of 2024-2032 to attain a value of USD 27.19 Billion by 2032. Technological advancements are also playing a crucial role, as modern set-top boxes now come equipped with features like voice control and artificial intelligence. For example, the integration of AI-powered recommendation systems in devices such as Roku and Apple TV enhances user experience.
2023
Base Year
2018-2023
Historical Year
2024-2032
Forecast Year
- The European Union has enforced strict regulations requiring all new television sets sold in member states to include built-in digital tuners (DVB-T2), which are essential for supporting digital terrestrial television (DTT). While this regulation has facilitated the adoption of digital TV across Europe, many older TV models still lack this built-in feature, creating a strong demand for external set-top boxes (STBs) in regions where the DTT feature is unavailable. These STBs serve as essential devices for connecting traditional televisions to digital broadcasts, offering a solution for consumers who want to upgrade their viewing experience without purchasing new TV sets. This trend aligns with the ongoing efforts to modernise television infrastructure across the continent, driving both product innovation and market expansion in the set-top box market.
- The Indian government launched the Digital India Programme with the goal of expanding digital television and internet access across the country, especially in rural and underserved regions. This initiative has greatly contributed to the widespread adoption of digital STBs, as it has encouraged local manufacturers to produce affordable, cost-effective solutions. By making digital television more accessible to a wider population, the government has created a significant market for set-top boxes. With the expansion of digital infrastructure and increasing internet penetration in rural areas, the demand for digital STBs is expected to continue growing in India. As digital transformation in India progresses, the set-top box market is poised for robust growth.
- Sky (UK), a leading provider of television and broadband services, is making significant investments in both satellite and streaming technologies to meet the evolving needs of modern consumers. One of its most notable innovations is the recent launch of Sky Glass TV, a device that integrates smart TV features with both satellite and streaming content, eliminating the need for a traditional set-top box. This hybrid approach allows consumers to access a wide range of content from multiple sources without relying on a separate STB. The move is in line with the increasing consumer preference for all-in-one devices that streamline content delivery and reduce cable clutter.
Set-Top Box Market Analysis
The global set-top box market is driven by the digitization of televised networks, in conjunction with the decreased average selling prices (ASPs) of television sets. The industry is further aided by the enhancing living standards and inflating disposable income levels because of which TV sets are no longer a luxury product. Consequently, the sales of TV sets have increased, leading to the accelerating demand for set-top boxes. Further, the growing adoption rates of smart TVs and Internet-based STB devices, in confluence with a gradually increasing demand for high-quality video streaming and interactive videos, are propelling the industry growth.
Set-Top Box Market Report Snapshots
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
In 2023, the market reached an approximate value of USD 19.95 Billion.
The set-top box market is assessed to grow at a CAGR of 3.50% between 2024 and 2032.
The market is estimated to witness healthy growth in the forecast period of 2024-2032 to reach a value of around USD 27.19 Billion by 2032.
The major drivers of the market are rising disposable incomes, growing standards of living, increasing digitisation of televised networks, and growing demand for high-quality video streaming.
The rising internet penetration and growing adoption of smart TVs and Internet-based STB devices are the major trends expected to drive the market growth.
The major regional markets for set-top boxes are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The various types of set-top boxes in the market are satellite STB, cable STB, digital terrestrial television (DTT) STB, internet protocol (IP) STB, and over-the-top (OTT) STB, among others.
The leading resolutions of set-top boxes in the market are HD (high definition), SD (standard definition), and UHD (ultra-high definition).
PayTV and free-to-air are the significant service types in the market.
The various end uses in the market are residential, and commercial, among others.
Online stores and offline stores are the leading distribution channels of set-top boxes in the market.
The key players in the global set-top box market are ARRIS International, plc, DISH Network Corporation, Roku Inc., EchoStar Corporation, Huawei Technologies Co., Ltd., and Technicolor S.A., among others.
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United States (Head Office)
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Australia
63 Fiona Drive, Tamworth, NSW
+61-448-061-727
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-858-608-1494
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.
+63-287-899-028, +63-967-048-3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84-865-399-124