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Report Overview
The global set-top box market value reached around USD 20.65 Billion in 2024. One of the key drivers is the increasing demand for high-quality content, as consumers seek superior viewing experiences through HD and 4K resolutions. For instance, platforms like Netflix and Amazon Prime Video are investing heavily in high-definition content, spurring the need for compatible set-top boxes. The rise of streaming services is another significant factor, with OTT platforms like Disney+ and Hulu pushing the adoption of advanced set-top boxes to access on-demand content. As a result, the industry is expected to grow at a CAGR of 3.50% during the forecast period of 2025-2034 to attain a value of USD 29.13 Billion by 2034. Technological advancements are also playing a crucial role, as modern set-top boxes now come equipped with features like voice control and artificial intelligence. For example, the integration of AI-powered recommendation systems in devices such as Roku and Apple TV enhances user experience.
2023
Base Year
2018-2023
Historical Year
2024-2032
Forecast Year
- The European Union has enforced strict regulations requiring all new television sets sold in member states to include built-in digital tuners (DVB-T2), which are essential for supporting digital terrestrial television (DTT). While this regulation has facilitated the adoption of digital TV across Europe, many older TV models still lack this built-in feature, creating a strong demand for external set-top boxes (STBs) in regions where the DTT feature is unavailable. These STBs serve as essential devices for connecting traditional televisions to digital broadcasts, offering a solution for consumers who want to upgrade their viewing experience without purchasing new TV sets. This trend aligns with the ongoing efforts to modernise television infrastructure across the continent, driving both product innovation and market expansion in the set-top box market.
- The Indian government launched the Digital India Programme with the goal of expanding digital television and internet access across the country, especially in rural and underserved regions. This initiative has greatly contributed to the widespread adoption of digital STBs, as it has encouraged local manufacturers to produce affordable, cost-effective solutions. By making digital television more accessible to a wider population, the government has created a significant market for set-top boxes. With the expansion of digital infrastructure and increasing internet penetration in rural areas, the demand for digital STBs is expected to continue growing in India. As digital transformation in India progresses, the set-top box market is poised for robust growth.
- Sky (UK), a leading provider of television and broadband services, is making significant investments in both satellite and streaming technologies to meet the evolving needs of modern consumers. One of its most notable innovations is the recent launch of Sky Glass TV, a device that integrates smart TV features with both satellite and streaming content, eliminating the need for a traditional set-top box. This hybrid approach allows consumers to access a wide range of content from multiple sources without relying on a separate STB. The move is in line with the increasing consumer preference for all-in-one devices that streamline content delivery and reduce cable clutter.
Competitive Landscape
The report gives a detailed analysis of the following key players in the global set-top box market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds. Companies are incorporating features such as voice control, artificial intelligence (AI) assistants, and smart home integration into their set-top boxes. These innovations enhance the user experience by providing more interactive and personalised viewing options.
Key Industry Players
ARRIS International, plc
ARRIS International plc is a telecommunications equipment company based in the United States, primarily focused on providing data, video, and telephony systems for both residential and commercial applications. Its product range includes set-top boxes, broadband access infrastructure, and IPTV distribution systems.
DISH Network Corporation
Founded in 1980 and headquartered in Colorado, the United States, DISH Network Corporation is a major provider of pay-TV services in the United States. The company serves approximately 17 million customers and operates primarily through two segments: Pay-TV and Wireless.
Roku Inc.
Roku Inc., based in California, the United States, is a leading provider of streaming technology and services. The company develops streaming platforms and devices that allow consumers to access online content, including TV shows, movies, and music.
Other major players in the set-top box industry are EchoStar Corporation, Huawei Technologies Co., Ltd., and Technicolor S.A., among others.
Set-Top Box Market Report Snapshots
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
In 2024, the market reached an approximate value of USD 20.65 Billion.
The set-top box market is assessed to grow at a CAGR of 3.50% between 2025 and 2034.
The market is estimated to witness healthy growth in the forecast period of 2025-2034 to reach a value of around USD 29.13 Billion by 2034.
The major drivers of the market are rising disposable incomes, growing standards of living, increasing digitisation of televised networks, and growing demand for high-quality video streaming.
The rising internet penetration and growing adoption of smart TVs and Internet-based STB devices are the major trends expected to drive the market growth.
The major regional markets for set-top boxes are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The various types of set-top boxes in the market are satellite STB, cable STB, digital terrestrial television (DTT) STB, internet protocol (IP) STB, and over-the-top (OTT) STB, among others.
The leading resolutions of set-top boxes in the market are HD (high definition), SD (standard definition), and UHD (ultra-high definition).
PayTV and free-to-air are the significant service types in the market.
The various end uses in the market are residential, and commercial, among others.
Online stores and offline stores are the leading distribution channels of set-top boxes in the market.
The key players in the global set-top box market are ARRIS International, plc, DISH Network Corporation, Roku Inc., EchoStar Corporation, Huawei Technologies Co., Ltd., and Technicolor S.A., among others.
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