Saudi Arabia Television Market Report and Forecast 2024-2032

Saudi Arabia Television Market Size

The Saudi Arabia television market reached around USD 291.52 million in 2023. The market is projected to grow at a CAGR of 2.6% between 2024 and 2032, reaching almost USD 368.80 million by 2032.

Saudi Arabia Television Market Outlook

• Online distribution channels are expected to dominate the market.

• Saudi Arabia is expected to emerge as one of the key markets for smart TVs in the Middle East and Africa.

• Technological advancements are expected to spur the development of innovative TV sets over the forecast period.

Saudi Arabia Television Market Growth

96% of the Saudi population engages with a variety of content, which is broadcasted on linear television. The average viewing time is over 5.25 hours, reflecting a year-on-year increase of 15 minutes in 2021. Increasing economic growth and greater access to higher education systems have led to a resurgence in the demand for various political, economic, and social news from around the world in Saudi Arabia. In addition, between 2020 and 2023, the audience for sports content increased significantly, driven by the rising interest of people in the FIFA World Cup hosted in Qatar, and the Saudi Games.

The Media Rating Company in Saudi Arabia is expected to introduce measurement metres into each television set to gauge genres popular among viewers and the ideal time for them to watch different shows. This initiative is also expected to facilitate the proliferation of OTT platforms and streaming content service providers within the market. While the older generations in Saudi Arabia prefer watching religious content, the younger generations exhibit a marginally higher preference for animated content and drama. SVOD (subscription video-on-demand) services have added to the existing audience for linear television sets, with 25% of its viewers devoting around 3-5 hours daily towards the consumption of new media on these platforms.

Saudi Arabia Television Industry Segmentation

Saudi Arabia Television Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

• Smart TV 

• LCD, Plasma, and LED TVs 

• Cathode-Ray Tube (CRT) and Rear-Projection TVs 

Market Breakup by Distribution Channel

• Offline

• Online

Saudi Arabia Television Market Share

Based on type, the market is divided into smart TVs, LCD, plasma, and LED TVs, and cathode-ray tube (CRT) and rear-projection TVs. Over the forecast period, smart TVs are expected to emerge as the leading market segment, as customers increasingly seek advanced display formats and immersive experiences for watching movies and web series.

Leading Companies in the Saudi Arabia Television Market

Key market players are focusing on introducing innovative designs of linear televisions into the market. Besides, the rapid growth in the consumption of OTT content is increasing the demand for connected TVs, which is expected to drive the market growth in the coming years.

• Samsung Electronics Co., Ltd.

• LG Corp.

• Panasonic Holdings Corp.

• Sony Group Corp.

• Toshiba Corporation

• Hisense International Co., Ltd.

• Haier Smart Home Co. Ltd.

• Hon. Hai Precision Industry Co., Ltd. (Sharp Corp.)

• Xiaomi Corp.

• Others

Key Highlights of the Report