Saudi Arabia Snack Bar Market Report and Forecast 2024-2032

Saudi Arabia Snack Bar Market Outlook

The Saudi Arabia snack bar market size reached approximately USD 56.20 million in 2023. The market is estimated to grow at a CAGR of 6.7% in the forecast period of 2024-2032, reaching a value of around USD 101.30 million by 2032.

Key Trends in the Market

Snack bars refer to ready-to-eat packaged food items that are composed of fruits, nuts, and whole grains, among other ingredients. Some of the common types of snack bars include energy bars, protein bars, and granola bars, among others.

• The burgeoning popularity of functional snack bars that are enriched with ingredients such as adaptogen, probiotics, prebiotics, superfoods, and yoghurt, among others, is one of the prominent Saudi Arabia snack bar market trends. These nutrient-dense snacks offer multiple nutritional benefits and enhance the overall health of an individual.

• Vegan or plant-based snack bars which are infused with ingredients such as plant-based protein, nuts, and seeds, are also gaining prominence among vegetarian and vegan consumers in the country.

• Growing demand for halal-certified snack bars, which adhere to the cultural and religious food standards of Saudi Arabia, is another crucial trend aiding the market expansion.

• With the rising trend of clean labelling, several market players are offering transparency on their snack bar ingredients and formulating them without any artificial preservatives, which further provides impetus to the Saudi Arabia snack bar market growth.

Market Analysis

Based on product type, the market is divided into cereal bars, and energy bars, among others. The Saudi Arabia snack bar market segmentation, on the basis of ingredient, includes dried fruits, nuts, and whole grains, among others. Based on distribution channel, the market is classified into supermarkets/hypermarkets, convenience stores, and online channels, among others.

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the Saudi Arabia snack bar market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.

• Kellanova  

• Mondelez International Inn. 

• Premier Nutrition Corporation 

• Nestle S.A. 

• Natureland  

• Natural Balance Foods Ltd,  

• Body & Fit Sportsnutrition B.V.  

• HNC Healthy Nutrition Company Ltd.  

• WorldPantry.com LLC (QuestNutrition) 

• Others

Market Share by Product Type

Cereal bars occupy a significant portion of the Saudi Arabia snack bar market share, due to the presence of ingredients such as whole grains, fruits, and nuts, among others, that offer a plethora of health benefits. Growing preference for cereal bars over chocolate bars among health-conscious consumers also fuels the segment growth.

Meanwhile, energy bars are expected to gain sizeable growth in the foreseeable future, due to their high popularity among sports and fitness enthusiasts, who want a quick dose of energy.

Market Share by Distribution Channel

As per the Saudi Arabia snack bar market analysis, supermarkets/hypermarkets offer enhanced accessibility to a diverse range of snack bars. The provision of in-store discounts and coupons in supermarkets also provides lucrative market growth opportunities.

Subsequently, online channels are expected to gain sizeable growth in the forecast period, as they offer accessibility to multiple brands as well as provide the convenience of buying from the comfort of one’s home.

Competitive Landscape

Kellanova, founded in 1906, is a multinational food company, headquartered in Chicago, the United States. Some of its major brands include Austin, Kellogg’s, Pop Tarts, Pringles, and Zesta, among others.

Mondelez International Inn. is a global confectionery, food, and snacks corporation, established in 1923 and based in Chicago, the United States. The company is known as one of the leading sellers of cookies and chocolate across the world.

Premier Nutrition Corporation is a provider of nutritional products, with its headquarters in California, the United States. The company offers protein-rich snack bars, powders, protein shakes, and cereal, among other products.

Other Saudi Arabia snack bar market players include Nestle S.A., Natureland, Natural Balance Foods Ltd, Body & Fit Sportsnutrition B.V., HNC Healthy Nutrition Company Ltd., and WorldPantry.com LLC (QuestNutrition), among others.

Key Highlights of the Report