Saudi Arabia Sanitary Ware Market Report and Forecast 2024-2032

Saudi Arabia Sanitary Ware Market Outlook

The Saudi Arabia sanitary ware market size reached approximately USD 365.75 million in 2023. The market is assessed to grow at a CAGR of 5.3% between 2024 and 2032 to attain a value of around USD 583.26 million by 2032.

Key Trends in the Market

Sanitary ware refers to sanitary materials that are used in bathrooms, toilets, and kitchens. Materials such as plastic, glass, metal, and granite are typically used in the manufacturing of sanitary ware. Some common sanitary ware includes toilet bowls, washstands, shower tubs, bidets, urinals, and wash basins, among others.

• One of the significant Saudi Arabia sanitary ware market trends includes the increasing popularity of DIY culture among homeowners in the country. To capitalise on this trend, companies are offering pre-made sanitary ware with customisable options.

• The increasing use of natural materials like granite, stone, and marble in bathrooms and kitchens amid growing environmental consciousness is aiding the Saudi Arabia sanitary ware market growth. Such materials boast unique textures and patterns, ease of maintenance, and durability, hence they are also used to surge the aesthetic appeal and functionality of sanitary ware.

Moreover, homeowners are increasingly becoming mindful of sustainability, preferring sanitary ware products with water-saving elements, energy-efficient features, and easy-to-clean surfaces.

• The Saudi Arabia sanitary ware market demand is being aided by technological advancements and innovations and customer demand for technologically advanced and personalised bathroom products. Moreover, growing hygiene concerns are boosting the demand for touchless urinals, cisterns, and wash basins that can prioritise safety, reduce the risk of contamination, and maintain a consistent water temperature.

The development of advanced AI-integrated sensors that can adapt to the individual needs of customers while optimising water temperature, flow, and lighting based on user preferences and patterns is anticipated to fuel the market demand in the coming years.

Market Analysis

Based on material type, the Saudi Arabia sanitary ware market segmentation includes ceramics, plastic, and metal, among others. On the basis of product, the market can be divided into water closet, urinals, bathtubs, wash basins, cisterns, and pedestals, among others.

By end use, the market is bifurcated into residential and commercial. The market, based on distribution channel, is categorised into online and offline.

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the Saudi Arabia sanitary ware market, covering their competitive landscape and latest developments like mergers, acquisitions, investments and expansion plans.

• Saudi Ceramic Company

• RAK Ceramics PJSC 

• Geberit International Sales AG 

• Kohler Co. 

• Porsalina

• Roca Sanitario, S.A

• The Ceramics Factory (Saudi Industrial Development Company (SIDC))

• Ideal Standard Group  

• Others

Market Share by Material Type

As per the Saudi Arabia sanitary ware market analysis, ceramics account for a significant market share due to their hygienic nature, durability, and efficiency. The functionality and flexibility of ceramics surge their usage in sanitation products. Benefits such as ease of maintenance, durability, and chemical resistance make ceramics an ideal material for use in sanitary ware.

Moreover, ceramics boast a reflective surface, can be easily cleaned, and are environmentally friendly, fuelling their preference for manufacturing sanitary ware.

Market Share by End Use

The residential sector represents a significant portion of the Saudi Arabia sanitary ware market share. Rapid urbanisation, the growing expatriate population, and the increasing housing demand are positively influencing the segment’s growth. Homeowners prefer durable, cost-effective, as well as aesthetic sanitary ware to enhance the appeal and functionality of their homes. With the growing trend of sustainability, the demand for sanitary ware with water-saving features in residential applications is rising.

Meanwhile, in the commercial sector, sanitary ware that can eliminate issues like cross-contamination while offering enhanced safety, hygiene, and cleanliness is anticipated to be in high demand in the forecast period.

Competitive Landscape

Saudi Ceramic Company is one of the largest manufacturers of sanitary ware, ceramics, desert mines, water heaters, and red bricks. It continuously integrates and innovates its offerings and integrates sustainable and advanced technologies in its building and ceramic solutions. Through its excellent manufacturing standard, the company aims to become a leader in building and home projects across the world.

RAK Ceramics PJSC is a renowned ceramic manufacturer that has established its position as a leader in ceramics, sanitaryware, and floor tiles. It manufactures 5 million pieces of sanitaryware and 118 million square tiles per year at its plants across Bangladesh, the UAE, and India. With its headquarters in the UAE, the company offers a diverse range of integrated ceramic solutions to its customers across the globe.

Geberit International Sales AG, headquartered in Rapperswil-Jona, Switzerland, is a prominent European sanitary products manufacturer. With 26 production facilities, the company provides value-added and innovative sanitary and bathroom ceramic products. It has employees in nearly 50 countries, and it intends to become a pioneer in the development of sustainable sanitary products.

Other Saudi Arabia sanitary ware market players include Kohler Co., Porsalina, Roca Sanitario, S.A, The Ceramics Factory (Saudi Industrial Development Company (SIDC)), and Ideal Standard Group, among others.

Key Highlights of the Report