Saudi Arabia Red Meat Market Report and Forecast 2024-2032

Saudi Arabia Red Meat Market Outlook

The Saudi Arabia red meat market size reached approximately USD 5.88 billion in 2023. The market is projected to grow at a CAGR of 2.9% between 2024 and 2032, reaching a value of around USD 7.65 billion by 2032.

Key Trends in the Market

Red meat refers to the flesh of mammals, typically dark red in colour when raw, such as beef, pork, lamb, and veal. This type of meat contains higher levels of myoglobin, a protein that stores oxygen in muscle cells, giving it the red hue. Red meat is rich in essential nutrients like protein, iron, zinc, and B vitamins, making it a significant part of many diets worldwide.

However, excessive consumption of red meat has been associated with certain health risks, including an increased risk of heart disease and certain cancers, prompting recommendations for moderation in intake within a balanced diet.

• The Saudi Arabia red meat market growth can be attributed to food consumption habits and dietary preferences of the population, robust economic growth, and rapid urbanisation. Urbanisation has led to lifestyle changes, altering dietary preferences towards protein-rich foods like red meat. With increase in consumer disposable income, it has become easier for people to afford premium cuts and processed red meat products.

• Increasing awareness of environmental sustainability has significantly influenced the production process in Saudi Arabia red meat market. This has encouraged some consumers to explore alternative protein sources or opt for sustainably sourced and ethically produced red meat products.

• Traditionally, red meat has been significant in Saudi Arabian cuisine. However, changing dietary patterns, influenced by globalisation and exposure to international cuisines, have diversified the Saudi Arabia red meat market demand. Consumers now seek a broader range of red meat products, including processed, marinated, and value-added variants.

• In an effort to reduce the reliance on imported goods, Saudi Arabia initiated the National Industrial Development and Logistics Program (NIDLP) in 2020, outlining a strategic trajectory until 2025.  The primary objective of this programme is to significantly elevate domestic production of edible meat, dairy, seafood, and date products, among others, thereby fortifying the nation's food security framework.

Saudi Arabia Red Meat Market Segmentation

Based on type, the market can be segmented into beef, mutton, and pork, among others. The market categorisation, based on form, includes fresh, frozen, and processed. The major distribution channels for red meat are supermarkets and hypermarkets, convenience stores, speciality stores, and online, among others.

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the Saudi Arabia red meat market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.

• Al Kabeer Group ME

• Halwani Brothers Company

• Forsan Foods & Consumer Products Company Ltd.

• Tanmiah Food Company

• Americana Foods Inc.

• Zamil Food

• Wafrah For Industry & Development Company SJSC

• Nashar Trading Company (MR BUTCHER)

• Golden Meat International Company

• Sunbulah Group

• Others

Market Share by Form

According to the Saudi Arabia red meat market analysis, fresh meat has traditionally been the most consumed form in the country, particularly among those who prefer to buy meat from local butchers or markets. However, there has been a growing demand for frozen and processed meat products due to lifestyle changes, urbanisation, and increased exposure to international cuisines.

Frozen meat has gained popularity among consumers seeking convenience and longer shelf life. It is often favoured for its ability to be stored for extended periods without compromising on quality.

Market Share by Distribution Channel

Supermarkets and hypermarkets play a pivotal role in enhancing consumers’ access to a range of meat products, bolstering the Saudi Arabia red meat market share. These retail outlets enhance product availability while utilising effective marketing strategies to target potential customers. By offering a diverse selection of cuts, including fresh, frozen, and processed options, supermarkets and hypermarkets cater to the varying preferences of consumers, enhancing convenience in purchasing.

Supermarkets and hypermarkets conduct promotional campaigns and marketing initiatives to highlight the benefits of red meat consumption. Special offers, discounts, and promotions on red meat products often attract consumers, stimulating increased sales.

Competitive Landscape

Al Kabeer Group ME stands as a key player within the food sector, specialising in frozen food and meat production. Its operations span across the Middle East, presenting an extensive array of frozen meat selections encompassing poultry, beef, and seafood. Complementing these offerings are an assortment of ready-to-eat meals and snacks. Notably, the company places a steadfast emphasis on product quality, employing cutting-edge freezing methodologies to preserve freshness.

Halwani Brothers Company is a well-established food production company based in Saudi Arabia. It specialises in various food categories, including processed meats, canned goods, and food ingredients. The company is renowned for its quality processed meats and a wide array of canned products. Halwani Brothers has a legacy of providing consumers with diverse and convenient food choices.

Forsan Foods & Consumer Products Company Ltd. is recognised for its contribution to the food sector in Saudi Arabia. The company specialises in producing a range of food products, including frozen and processed meats, ready-to-eat meals, and snacks. Forsan Foods places an emphasis on high-quality ingredients and modern production techniques to deliver products that align with consumer preferences for convenience and taste.

Other key players in the Saudi Arabia red meat market are Tanmiah Food Company, Americana Foods Inc., Zamil Food, Wafrah For Industry & Development Company SJSC, Nashar Trading Company (MR BUTCHER), Golden Meat International Company, and Sunbulah Group, among others.

Key Highlights of the Report