Saudi Arabia Home Appliances Market Report and Forecast 2024-2032

Saudi Arabia Home Appliances Market Outlook

The Saudi Arabia home appliances market size reached approximately USD 3.89 billion in 2023. The market is further projected to grow at a CAGR of 3.7% between 2024 and 2032, reaching a value of USD 5.40 billion by 2032.

Key Trends in the Market

Home appliances, also referred to as household or domestic appliances refer to devices that help in completion of household chores including food preservation, cooking, cleaning, and washing, among others. These appliances aid in drastically reducing the time associated with the completion of homemaking and housekeeping tasks.

• The increasing working population and reduced time availability for completion of household tasks is boosting the Saudi Arabia home appliances market growth. Rising disposable incomes and growing availability of advanced home appliances in the country are encouraging the regional population towards replacing their existing appliances with small, stylish, and smart appliances.

• Increased investments towards the promotional and marketing activities by various manufacturers and key market players are supporting the market expansion in the country. Marketing activities including promotion of products across radio, television, and newspapers and paid campaigns and collaborations across social media platforms allows the brands to communicate with their existing customers about the new product offerings as well as expand their customer base.

• The rising availability of energy efficient home appliances across different distribution channels in Saudi Arabia is offering lucrative growth opportunities to the market. Various consumers prefer using energy efficient home appliances as they help in reducing the carbon footprint, prevent greenhouse emissions, and are cost efficient.

Saudi Arabia Home Appliances Market Analysis

On the basis of product, the market is bifurcated into major appliances and small appliances, with major appliances sub-divided by type into air conditioners, refrigerators, washing machines, dishwashing machines, freezers, and ovens among others.

Small appliances are sub-divided by type into vacuum cleaners, grills and roasters, food processors, and coffee/ tea makers, among others. Based on distribution channel, the Saudi Arabia home appliances market segmentation includes supermarkets and hypermarkets, convenience stores, speciality stores, and online, among others.

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.

• Robert Bosch GmbH

• LG Corporation 

• Samsung Electronics Co., Ltd. 

• Whirlpool Corporation 

• Hitachi, Ltd. 

• Panasonic Corporation 

• Toshiba Corporation 

• Midea Group 

• Electrolux AB 

• Westinghouse Electric Corporation 

• De’ Longhi Appliances S.r.l.

• Nikai Group 

• Others

Market Share by Product

Major or large appliances are anticipated to hold a significant Saudi Arabia home appliances market share over the forecast period. This growth can be attributed to the increased reliance on large home appliances for the successful completion of various tasks necessary for the smooth operation of a household. These appliances include refrigerators, washing machines, and air conditioners, among others. The consumer preference for energy efficient home appliances is also increasing due to growing environmental awareness.

Market Share by Distribution Channels

Online distribution channels are expected to witness significant growth in the coming years owing to the various advantages associated with shopping online including lower costs, availability of a wide range of appliances and brands, and hassle-free delivery, among others. The presence of detailed product descriptions and reviews allows consumers to select the appliances most suitable to their requirements. Additionally, the availability of different styles, designs, and colours aids individuals in selecting the appliances matching their colour preferences and home décor, boosting the Saudi Arabia home appliances market demand.

Competitive Landscape

Samsung Electronics Co. Ltd. is a multinational corporation known for manufacturing various consumer and industrial electronic products, home appliances, semiconductors, and personal computers, among others. The company is headquartered in Suwon-si, South Korea.

Whirlpool Corporation, headquartered in Michigan, United States, is a manufacturer and marketer of kitchen and home appliances. The company has a wide product portfolio comprising of washing machines, ovens and microwaves, and refrigerators, among others.

Panasonic Corporation is an electronics and appliance manufacturing company that is committed towards enhancing the lives of individuals across the globe by providing them high quality home and kitchen appliances. The company was founded in 1918 and is headquartered in Osaka, Japan.

Other Saudi Arabia home appliances market key players include Robert Bosch GmbH, LG Corporation, Hitachi, Ltd., Toshiba Corporation, Midea Group, Electrolux AB, Westinghouse Electric Corporation, De’ Longhi Appliances S.r.l., and Nikai Group, among others.

Key Highlights of the Report

Saudi Arabia Home Appliances Market Report Snapshots

Saudi Arabia Home Appliances Market Size

Saudi Arabia Home Appliances Market Share

Saudi Arabia Home Appliances Market Analysis

Saudi Arabia Home Appliances Companies