Saudi Arabia Hair Care Market Report and Forecast 2024-2032

Saudi Arabia Hair Care Market Outlook

The Saudi Arabia hair care market size reached approximately USD 659.14 million in 2023. The market is further projected to grow at a CAGR of 4.1% between 2024 and 2032, reaching a value of USD 946.31 million by 2032.

Key Trends in the Market

Hair care refers to products that aid in controlling the behaviour and properties of the hair so that they can be styled and maintained in a desirable manner. These products also help in cleaning, conditioning, and protecting hair from sun damage and air pollutants.

• The rising influence of various social media platforms including YouTube, Instagram, TikTok, and Facebook, among others is boosting the Saudi Arabia hair care market growth. Moreover, the increasing awareness about the benefits of having hair care routines along with rising disposable incomes are offering lucrative growth opportunities to the market.

• Increasing availability of grooming and personal care products for men across various distribution channels in the country due to growing popularity is aiding the market expansion. Changing societal norms and increasing awareness about the various advantages associated with the utilisation of specific hair care products is boosting the product utilisation.

• Growing concerns among the consumers regarding the harmful effects of regular exposure to radiations including ultraviolet radiations and different air pollutants is propelling the requirement for hair care products across the country. Hair oils provide the cuticles and the surface of the hair protection against various pollutants.

Saudi Arabia Hair Care Market Analysis

On the basis of product, the market is divided into shampoo, hair colour, conditioner, hair styling products, and hair oil, among others. Based on distribution channel, the Saudi Arabia hair care market segmentation includes supermarkets and hypermarkets, pharmacies/ drug stores, convenience stores, speciality stores, and online, among others.

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.

• L'Oreal SA 

• Unilever Plc 

• The Procter & Gamble Company 

• Avon Products, Inc. 

• Shiseido Co. Ltd. 

• Estee Lauder Companies Inc. 

• Revlon Consumer Products LLC 

• Kao Corporation 

• Oriflame Cosmetics AG 

• Beiersdorf AG 

• Marico Limited 

• Others

Market Share by Product

Shampoos are anticipated to account for a significant Saudi Arabia hair care market share. Shampoos aid in cleaning of the hair and scalp and also act like an adjunct in managing various scalp disorders. The increasing popularity of herbal shampoos in Saudi Arabia owing to their skin friendly and biodegradable nature is also supporting the segment growth. The various categories of shampoo detergents including cationic, anionic, amphoteric, natural, and non-ionic posses’ different hair conditioning and cleansing properties and are selected on the basis of usage on intended hair type.

Market Share by Distribution Channel

Online distribution channels are expected to witness significant growth over the forecast period. This growth can be attributed to the availability of a wide range of brands and different product types catering to the requirements of all hair types across these channels. Shopping for hair care online also allows customers to receive objective and clear information about the product by checking customer reviews and product descriptions. The availability of customised and personalised products across various online distribution channels is also boosting the Saudi Arabia hair care market demand.

Competitive Landscape

L'Oréal SA, headquartered in Paris, France, is one of the world’s largest cosmetic companies, specialising in perfumes, skin care, hair colour, sun protection, hair care, and makeup, including lipsticks. The company was founded in 1909.

Avon Products, Inc. is a personal care product manufacturing company that was founded in 1886 and is headquartered in London, United Kingdom. The company provides a wide range of high-quality products including hair car, skin care, perfumes and fragrances, and makeup, among others.

Revlon Consumer Products LLC, headquartered in New York, United States, is known for providing high quality perfumes, cosmetics, personal care, and skin care products, among others. The company’s brand portfolio includes Revlon Professional, American Crew, and Cutex, among others.

Other Saudi Arabia hair care market key players include Unilever Plc, The Procter & Gamble Company, Shiseido Co. Ltd., Estee Lauder Companies Inc., Kao Corporation, Oriflame Cosmetics AG, Beiersdorf AG, and Marico Limited, among others.

Key Highlights of the Report