Saudi Arabia E-Commerce Cosmetics and Fragrances Market Report and Forecast 2024-2032

Saudi Arabia E-Commerce Cosmetics and Fragrances Market Outlook

The Saudi Arabia e-commerce cosmetics and fragrances market size is projected to grow at a CAGR of 9.5% between 2024 and 2032. The major drivers of the market include rising investments by major market players towards the development of unique, exciting, and novel fragrances and growing availability of personalised and innovative offerings across fragrances and cosmetics.

Key Trends in the Market

E-commerce platforms are powered by massive ecosystem of digital platforms and technologies and offer various products including cosmetics and fragrances. Fragrances refer to the complex combination of various organic or inorganic compounds that produce a defined odour. On the other hand, cosmetics are used for skin and personal care applications, while offering protection to the skin.

• The increasing influence of social media channels including Facebook, Instagram, and TikTok, among others is boosting the Saudi Arabia e-commerce cosmetics and fragrances market growth. Various brands are also collaborating with beauty experts and influencers across different social media platforms in order to broaden their consumer base.

• The rising disposable incomes and increasing emphasis on physical appearance are further supporting the market expansion. Various manufacturers are increasingly investing towards the development of unique, exciting, and novel fragrances, so as to cater to the altering consumer requirements.

• The availability of personalised and innovative individual offerings across fragrances and cosmetics are providing lucrative growth opportunities to the market. Additionally, various e-commerce platforms offer loyalty programs, allowing them to retain long term customers by providing them benefits including cashback, discounts, and freebies.

Saudi Arabia E-Commerce Cosmetics and Fragrances Market Analysis

On the basis of type, the market is divided into hair care, skin care, make-up products, deodorants, and fragrances. Based on gender, the market is classified into male, female, and unisex. On the basis of category, the Saudi Arabia e-commerce cosmetics and fragrances market segmentation includes mass and premium.

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.

• L'Oréal S.A. 

• The Estée Lauder Companies Inc. 

• The Procter & Gamble Company 

• Shiseido Company, Limited 

• Revlon, Inc. 

• Unilever PLC 

• CHANEL Ltd. 

• Arabian Oud 

• Beiersdorf AG 

• Huda Beauty Limited 

• Others

Market Share by Type

Fragrances are anticipated to account for a significant Saudi Arabia e-commerce cosmetics and fragrances market share owing to the increasing popularity of fresh fragrances by consumers due to their pure formulations and effective ingredients to improve their wellbeing and personal health. The increasing marketing and promotional efforts by various manufacturers and key market players are supporting the segment growth. The rising availability of fragrances across various e-commerce platforms and online retail stores is further boosting their demand in Saudi Arabia as these channels provide consumer convenience by offering easy returns, fast delivery, and hassle-free exchange.

Market Share by Gender

Females are anticipated to account for a significant share of the market in the coming years. This growth can be attributed to the increasing popularity and availability of natural and herbal cosmetics and perfumes and fragrances designed for females in the country as opposed to their synthetic counterparts. The Saudi Arabia e-commerce cosmetics and fragrances market demand is also increasing as e-commerce platforms allow shoppers to see the ingredients of the product, compare prices, view customer reviews, and get recommendation according to their skin types.

Competitive Landscape

L'Oréal S.A. is one of the world’s largest cosmetic companies, specialising in perfumes, skin care, hair colour, sun protection, hair care, and makeup, including lipsticks. The company was founded in 1909 and is headquartered in Paris, France.

Revlon, Inc., headquartered in New York, United States, is known for providing high quality perfumes, cosmetics, personal care, and skin care products, among others. The company’s brand portfolio includes Revlon Professional, American Crew, and Cutex, among others.

CHANEL Ltd., based in London, England, is a world leader in manufacturing, distributing, and creating luxury products. The company is known for providing a wide range of high-end creations such as skincare, cosmetics, and jewellery, among others, and was founded in 1910.

Other Saudi Arabia e-commerce cosmetics and fragrances market key players include The Estée Lauder Companies Inc., The Procter & Gamble Company, Shiseido Company, Limited, Unilever PLC, Arabian Oud, Beiersdorf AG, and Huda Beauty Limited, among others.

Key Highlights of the Report