Saudi Arabia Cosmetic Products Market Report and Forecast 2024-2032

Saudi Arabia Cosmetic Products Market Outlook

The Saudi Arabia cosmetic products market size is projected to grow at a CAGR of 5.60% between 2024 and 2032. The market is expected to be fuelled by the growing demand for organic and natural personal care products.

Key Trends in the Market

Cosmetic products are items that are used to improve, beautify, and clean the skin or the hair. They typically include grooming aids and beauty products like perfumes, shaving cream, and nail polish, among others. Functional cosmetics are defined as items that perform specific actions like skin whitening, minimising the appearance of fine lines on the face and body, sun protection, and sun tanning.

• The Saudi Arabia cosmetic products market growth can be attributed to the increasing focus on appearance, particularly among millennials and Gen-Z individuals. They are increasingly incorporating skincare, makeup, and hair care products into their daily grooming routines, leading to higher spending on personal care and cosmetic products in the country.

• Harsh climatic conditions, rising skin consciousness, and a growing emphasis on well-being and self-care are expected to be some of the key Saudi Arabia cosmetic products market trends in the coming years.

• The increasing penetration of the internet, the rising number of social media users, and an influx of beauty influencers in Saudi Arabia have played a significant role in raising awareness about cosmetics and beauty products. Both local and international beauty companies are also capitalising on this trend by collaborating with influencers to enhance their brand visibility and reach potential customers.

• The Saudi Arabia cosmetic products market demand is being fuelled by the increasing demand for natural, organic, herbal, and halal personal care products, along with a rising preference for innovative and eco-friendly packaging designs.

Market Analysis

On the basis of product, the Saudi Arabia cosmetic products market segmentation includes skin care, hair care, makeup, and fragrance, among others. The market, based on type, is bifurcated into natural/organic and conventional. Based on gender, the market is divided into men, women, and unisex. By category, the market divisions are mass and premium. The market divisions, on the basis of distribution channels, are supermarkets and hypermarkets, convenience stores, pharmacy and drug stores, speciality stores, and online, among others.

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the Saudi Arabia cosmetic products market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.

• L’Oréal Group

• Procter & Gamble Company 

• CHANEL Inc. 

• Estée Lauder Companies Inc. 

• Unilever Group  

• Coty Inc  

• Madi International LLC  

• Avon Products Inc.  

• Oriflame Cosmetics SA  

• Shiseido Company, Limited  

• Others

Market Share by Distribution Channel

Online channels account for a substantial portion of the Saudi Arabia cosmetic products market share. Such channels offer customers a wide range of products to buy from the convenience of their homes. Hence, the growing internet penetration and rising smartphone ownership are driving the segment’s growth.

Meanwhile, offline channels such as supermarkets, hypermarkets, and speciality stores, among others, are expected to witness a substantial growth as they offer customers the option to test and try cosmetics products.

Market Share by Product

As per the Saudi Arabia cosmetic products market analysis, skincare products are witnessing a healthy growth due to the growing skin-consciousness in the country. There is a rising consumer awareness regarding skincare brands, ingredients, and formulas, especially among women, boosting the demand for skincare products with proven benefits.

In Saudi Arabia, consumers are actively seeking natural and herbal skincare products amid the growing awareness regarding the harmful effects of chemical compounds like paraben. Moreover, the rising young population and the growing inclination towards premium and niche beauty and wellness brands are expected to favour the Saudi Arabia cosmetic products market growth in the forecast period.

Competitive Landscape

CHANEL Inc. is a renowned French luxury fashion and beauty brand founded by Gabrielle "Coco" Chanel in 1910. The company is famous for its high-end fashion products, including ready-to-wear clothing, handbags, accessories, and fragrances. Chanel is known for its classic, elegant, and timeless designs, and it has a strong presence in the luxury goods market worldwide.

L'Oréal Group is a multinational beauty and cosmetics company based in France. It was founded in 1909 by Eugène Schueller and has grown into one of the world's largest beauty companies. L'Oréal offers a wide range of beauty products, including cosmetics, skincare, haircare, and fragrances.

Estée Lauder Companies Inc. is an American multinational beauty company founded by Estée Lauder and her husband, Joseph Lauder, in 1946. The company is headquartered in New York City, New York. Estée Lauder is known for its high-quality skincare, makeup, and fragrance products.

Other major Saudi Arabia cosmetic products market players are Procter & Gamble Company, Unilever Group, Coty Inc, Madi International LLC, Avon Products Inc., Oriflame Cosmetics SA, and Shiseido Company, Limited, among others.

Key Highlights of the Report

Saudi Arabia Cosmetic Products Market Report Snapshots

Saudi Arabia Cosmetic Products Market Size

Saudi Arabia Cosmetic Products Market Trends

Saudi Arabia Cosmetic Products Market Analysis

Saudi Arabia Cosmetic Products Companies