Saudi Arabia Bottled Water Market Report and Forecast 2024-2032

Saudi Arabia Bottled Water Market Outlook

The Saudi Arabia bottled water market size was valued at USD 2802.96 million in 2023. The market is further projected to grow at a CAGR of 6.8% between 2024 and 2032, reaching a value of USD 5059.01 million by 2032.

Key Takeaways

• Bottled water companies have cut down the plastic in their bottles by an average of 27%.

• In 2023, the global bottled water market made a revenue of about USD 342 billion.

• Around 67% of households in Saudi Arabia rely on water bottles for drinking water.

Bottled water is water that is packaged in plastic or glass bottles for human consumption. Bottled water can be natural mineral water, spring water, purified water, or flavoured water. The Saudi Arabia bottled water market is one of the largest and fastest-growing markets in the world, due to high demand for safe and clean drinking water, especially in rural areas where tap water is scarce or contaminated.

Moreover, the increasing health awareness and preference for low-calorie beverages among consumers is also augmenting the Saudi Arabia bottled water market growth. Also, the rising disposable income enable consumers to afford bottled water as a convenient and portable option, which has significantly impacted the market outlook.

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Key Trends and Developments

Increasing preference for premium bottled water, growing online delivery platforms, and rising government regulations are boosting the Saudi Arabia bottled water market development

Saudi Arabia Bottled Water Market Trends

As the tap water in the country is desalinated, it imparts an unpleasant taste, due to which bottled water is typically preferred by the masses. The growing concerns regarding water scarcity and contamination of tap water are driving the growth of bottled water market in Saudi Arabia. Moreover, several benefits of bottled water such as convenience, potability, affordability, and safety are leading to a surge in its demand, which is increasing the market value.

With the robust growth of the foodservice sector, coupled with the expansion of fast-food outlets and quick-service restaurants (QSRs) in the region, the demand for single-use bottled water is growing. Various leading companies in the country are also designing bottled water to cater to specific requirements of the foodservice sector, hence boosting the Saudi Arabia bottled water market development.

As consumers are increasingly preferring sustainable products, including bottled water, leading restaurants, cafes, and hotels, among others, are offering glass-packaged bottled water. Moreover, the demand for bottled water made with glass is expected to grow in the forecast period owing to surging concerns regarding the harmful health effects of plastic water bottles containing bisphenol A (BPA).

In addition, various consumers are also substituting carbonated beverages for sparkling water due to its health benefits and natural flavour profile. The increasing development of innovative bottled water with functional benefits such as immunity-boosting vitamins and caffeine is further augmenting the Saudi Arabia bottled water market growth.

The increasing launches of innovative bottled water that source drinking water from underground water wells with enhanced nutrition and flavour profile are anticipated to enhance Saudi Arabia bottled water market development. Various innovative mineral water extraction projects that use wind and solar energy to limit greenhouse emissions are also being initiated by the leading companies. Such projects are expected to significantly enhance the production capacity of sustainable bottled water in the country.

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Market Segmentation

Saudi Arabia Bottled Water Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Still water holds the largest market share due to its purity, necessity, and affordability

Still water is the dominant segment in the Saudi Arabia bottled water market analysis as still water does not contain any carbonation or added flavours. It is preferred by consumers who seek hydration, convenience, and affordability. Still water is also widely used for cooking, religious rituals, and hospitality purposes. The growth of the segment can be attributed to the increasing demand for natural and pure water and availability of a wide range of products, such as mineral water, spring water, purified water, and functional water, that cater to different consumer preferences.

Sparkling water, on the other hand, contains carbon dioxide gas, which creates bubbles and fizz. It may also contain added flavours, minerals, or sweeteners. Sparkling water is preferred by consumers who seek variety, taste, and refreshment. Sparkling water is the fastest growing segment in the bottled water market in Saudi Arabia as it is also considered as a healthier alternative to carbonated soft drinks, which have high sugar and calorie content.

Retail channels contributes to expansion of the market due to the availability of a wide range of water bottles in supermarkets

The retail channels segment includes supermarkets, hypermarkets, convenience stores, and other retail outlets. According to Saudi Arabia bottled water market report, the retail channels segment accounted for the largest market share due to the increasing consumer preference for bottled water over tap water, the availability of a wide range of products and brands, and the convenience of purchasing bottled water from retail outlets. Some of the leading players in the retail channels segment are Almarai, PepsiCo, Nestle, Coca-Cola, and Danone.

The food service segment of the market includes restaurants, cafes, hotels, and catering services. The segment also accounts for a significant Saudi Arabia bottled water market share due to increasing demand for bottled water from the hospitality sector, the rising popularity of dining out and ordering food online, along with the growing awareness of hygiene and safety among consumers.

Saudi Arabia bottled water market estimates that the home and office delivery channels includes the delivery of bottled water in bulk or in smaller packages to residential and commercial premises. The growth of this segment is fuelled by the increasing demand for convenient and cost-effective water delivery services, the rising penetration of e-commerce and online platforms, and the growing preference for premium and natural water products.

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Competitive Landscape

Market players are engaged in enhancing their bottled water quality, complying with the regulatory standards, and exploring new packaging methods to cater to diverse consumer needs

Other key players in Saudi Arabia bottled water market analysis include Hana Water Company, among others.

Key Highlights of the Report

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Saudi Arabia Bottled Water Market Report Snapshots

Saudi Arabia Bottled Water Market Size

Saudi Arabia Bottled Water Market Trends

Saudi Arabia Bottled Water Companies