Report Overview

2023

Base Year

2018-2023

Historical Year

2024-2032

Forecast Year

Global Sanitary Ware Market Outlook

The global sanitary ware market size reached approximately USD 12.95 billion in 2023. The market is estimated to grow at a CAGR of 5.7% in the forecast period of 2024-2032, reaching a value of around USD 21.41 billion by 2032.

Key Trends in the Market

Sanitary ware encompasses plumbing products such as basins, sinks, cisterns, and urinals, among others, that are installed in bathrooms, kitchens, and toilets. These products are mainly constructed of materials such as ceramic, metal, or plastic, among others, due to their excellent durability and low maintenance properties.

  • The growing popularity of modern, sleek designs of sanitary wares such as table-top wash basins and wall-mounted water closets, and their availability in a variety of shapes and sizes is one of the prominent sanitary ware market trends.
  • Due to growing environmental concerns such as resource depletion, several manufacturers are offering eco-friendly sanitary wares such as low-flow toilets and water-saving faucets that conserve water.
  • The rising trend of minimalism has led to the production of sanitary wares that boast simple designs, make the space look larger, and mainly focus on the functionality of the product.
  • The deployment of advanced technologies such as smart sensors for turning faucets on and off, temperature and pressure control for water, and automatic flush and heated seats for toilets, also contribute to the sanitary ware market growth.

Market Analysis

Based on type, the market is divided into wash basins, cisterns, and toilet sinks and water closet, among others. On the basis of material, the market is classified into ceramic and plastic, among others. Based on application, the market is bifurcated into residential and commercial.

The sanitary ware market segmentation, on the basis of distribution channel, includes offline and online. The major regional markets of sanitary ware include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the sanitary ware market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.

  • Kohler Co.  
  • Toto Ltd.  
  • Roca Sanitario, S.A.U.  
  • Villeroy & Boch AG  
  • Geberit AG  
  • Hindware Limited  
  • Jaquar Group  
  • Cera Sanitaryware Limited  
  • Duravit AG  
  • LIXIL Corporation  
  • Others

Market Share by Material

Ceramics occupy a substantial portion of the sanitary ware market share, owing to their durability and excellent resistance to wear and tear. They are also highly resistant to scratches and stains, which makes ceramic-based sanitary ware low-maintenance as compared to plastic sanitary wares.

Due to its high tensile strength, ceramic is perfect for high-traffic areas such as public restrooms in commercial buildings as it can last for a long time. Additionally, ceramic is non-porous in nature, which eases the cleaning and makes it a preferable option for bathroom fixtures.

Market Share by Region

As per the sanitary ware market analysis, the Asia Pacific accounts for a sizeable share of the global market, owing to the growth of the construction sector in the region. The ever-growing urbanisation in developing economies, coupled with a rise in disposable income, also offers lucrative market growth opportunities.

The growing demand for premium and high-quality bathroom fixtures in the region to enhance the aesthetic appearance of a space also provides a positive market outlook. Furthermore, the flourishing hospitality sector, due to increased tourism activities in countries like Japan and India, fuels the demand for sanitary wares.

Competitive Landscape

Kohler Co. is a multinational manufacturing company, founded in 1873 and based in Wisconsin, the United States. Its product portfolio includes kitchen faucets, basins, basin faucets, bathtubs, and shower items, among others.

Toto Ltd., established in 1917, is a multinational sanitary ware manufacturer, headquartered in Kitakyushu, Japan. The company offers its customers safe and reliable plumbing products that are made with fine craftsmanship.

Roca Sanitario, S.A.U., incorporated in 1917, is a producer of bathroom products, with its headquarters in Barcelona, Spain. The company promotes decarbonisation through the implementation of sustainable materials in its products.

Other sanitary ware market players include Villeroy & Boch AG, Geberit AG, Hindware Limited, Jaquar Group, Cera Sanitaryware Limited, Duravit AG, and LIXIL Corporation, among others.

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Type
  • Material
  • Application
  • Distribution Channel
  • Region
Breakup by Type
  • Wash Basins
  • Cisterns
  • Toilet Sinks and Water Closet
  • Others
Breakup by Material
  • Ceramic
  • Plastic
  • Others
Breakup by Application
  • Residential
  • Commercial
Breakup by Distribution Channel
  • Offline
  • Online
Breakup by Region
  • North America
    • United States of America 
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Australia
    • Others
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • United Arab Emirates
    • Nigeria
    • South Africa
    • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Kohler Co.  
  • Toto Ltd.  
  • Roca Sanitario, S.A.U.  
  • Villeroy & Boch AG  
  • Geberit AG  
  • Hindware Limited  
  • Jaquar Group  
  • Cera Sanitaryware Limited  
  • Duravit AG  
  • LIXIL Corporation  
  • Others

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Sanitary Ware Market Report Snapshots

Sanitary Ware Market Size

Sanitary Ware Market Analysis

Sanitary Ware Companies

Sanitary Ware Market Regional Analysis

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

In 2023, the market reached an approximate value of USD 12.95 billion.

The market is projected to grow at a CAGR of 5.7% between 2024 and 2032.

The market is estimated to witness a healthy growth in the forecast period of 2024-2032, reaching a value of around USD 21.41 billion by 2032.

The major market drivers are growing concerns regarding health and hygiene, increased construction activities, and rapid urbanisation in the developing countries.

The key trends of the market include the incorporation of modern, sleek designs of sanitary wares, the production of eco-friendly sanitary wares, the rising trend of minimalism, and the deployment of advanced technologies in sanitary ware.

The major regions in the market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

Different materials are ceramic, and plastic, among others.

The key players in the market are Kohler Co., Toto Ltd., Roca Sanitario, S.A.U., Villeroy & Boch AG, Geberit AG, Hindware Limited, Jaquar Group, Cera Sanitaryware Limited, Duravit AG, and LIXIL Corporation, among others.

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