Global Sake Market Report and Forecast 2024-2032

Global Sake Market Outlook

The global sake market size is expected to grow at a CAGR of 4.8% during the period of 2024-2032. North America, Europe and Asia Pacific are likely to be key markets.

While in English, “sake” represents the alcoholic fermented rice beverage from Japan, in Japanese, “sake” denotes all alcoholic drinks in general, including beer, wine, whisky, shochu, and the beverage commonly called “sake” in English.

The different types of sake include:

Junmai - Junmai refers to pure rice (non-additive) sake. Further, the junmai classification implies that the rice used has been polished to at least 70 per cent. Junmai sake normally has a rich full body with an intense, slightly acidic flavour. This type of sake is preferred warm or at room temperature.

Honjozo - Honjozo also employs rice that has been polished to at least 70 per cent; it, by definition, however, carries a small amount of distilled brewer’s alcohol, which is added to smooth out the flavour and aroma of the sake. Honjozo sakes may be enjoyed chilled as well as warm and are generally light and easy to drink.

Ginjo and Junmai Ginjo - Ginjo is premium sake that employs rice polished to at least 60 per cent. It is brewed with the help of special yeast and fermentation techniques. It generally has a light, fruity, and complex, fragrant flavour. It is easy to drink and often served chilled.

Daiginjo and Junmai Daiginjo - Daiginjo is super premium sake. It warrants precise brewing methods and employs rice polished to at least 50 per cent. Daiginjo sakes are generally comparatively expensive. These are normally served chilled to bring out their light, complex flavours and aromas.

Futsushu – Also called table sake; uses rice polished somewhere between 70 and 93 per cent.

Other types of sake include Shiboritate, Nama-zake, Nigori, and Jizake.

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Popular sake brands include:

Kanpai London, FIZU Sparkling Sake, Japan - Dry hopped, naturally fermented sparkling Sake 'made with a craft beer attitude' by the London-based Kanpai brewery. Perfumed nose of lemon soda, rosewater and soya on the nose.

Akashi-Tai, Junmai Sparkling Sake, Japan - The Junmai (pure rice) sparkling Sake from Akashi-Tai was naturally fermented in the bottle to create fizz. Freshly steamed sticky rice and jasmine blossom on the nose, followed by a crisp palate of citrus and ripe pears, with acidity to balance.

Asahi Shuzo, Dassai 23 Junmai Daiginjo, Japan - Dassai produces only junmai daiginjo in three key styles - 23, 39 and 50, reflecting their respective polishing ratios. The aromatic daiginjo displays intense, fragrant floral and melon notes.

Shichiken, Junmai Daiginjo Sake, Japan - Shichiken (meaning 'seven sages' in Japanese) brewery uses fresh water from Hakushu to make their sake. The product has a generous nose of citrus, pineapple, and ripe melon.

Hatsumago, Densho Kimoto Honjozo Sake, Japan - The producer is known for the traditional Kimoto method of Sake brewing.

Other brands include Four Fox Sake, Junmai Daiginjo, Japan; Sohomare, Karakuchi Junmai, Japan; Dewazakura, Oka Cherry Bouquet, Japan; Shirakabegura, Junmai Daiginjo Sake, Japan; Nanbu Bijin, Tokubetsu Junmai Sake, Japan;  Kozaemon, Tokubetsu Junmai Shinano Miyamanishiki Jikagumi; Tosatsuru, Azure Ginjo Sake, Japan; and others.

Rising Popularity of Sake Internationally is Expected to Drive the Market Growth

The global sake market growth is expected to be driven by the rising popularity of sake in international markets. Over the years, sake has been gaining popularity in markets like the USA and China. Rising international interest in sake is expected to boost the global market. The majority of sake exports are towards Asian nations such as Taiwan, China, Hong Kong, and Singapore. Trends suggest that rising demand for sake outside Japan exceeds supply. There is also a strong potential for growth in Europe.

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Sake Market Segmentation

By product type, the market is segmented into:

• Ordinary Sake

• Junmai

• Honjozo

• Junmai Ginjo

• Ginjo

• Others

Junmai sake is made purely from rice, water, yeast, and koji (rice malt). Unlike other types of sake, Junmai does not contain added alcohol or sugar. This purity often appeals to sake enthusiasts who appreciate the traditional brewing methods and the pure expression of rice flavours in their sake. There has been a growing global interest in traditional and artisanal products, such as Junmai as consumers seek authentic, culturally rich experiences.

The international interest in Japanese cuisine and culture has led to a wider distribution and availability of sake, including Junmai, outside Japan. Breweries and distributors have been making efforts to educate consumers about the different types of sake, leading to a better appreciation and increased demand for Junmai sake.

By age group, the market is classified into:

• 20-40 Years Old

• 40-60 Years Old

• Above 60 Years Old

The 40-60 age group occupies the majority of the sake market share. Individuals in the 40-60 age range often have more developed and sophisticated palates. They tend to appreciate the nuances of different sake types, including premium varieties like Junmai Daiginjo or aged sakes. This age group is generally more willing to pay for higher-quality products.

As people become more health-conscious with age, they might prefer beverages with perceived health benefits or lower alcohol content. Sake, especially varieties like Junmai which do not have added alcohol, can appeal to this health-conscious mindset. Generally, the 40-60 age group has more disposable income than younger demographics. This financial stability allows them to explore and purchase more expensive and premium sake varieties.

By distribution channel, the market is divided into:

• Hypermarkets and Supermarkets

• Speciality Stores

• Online Channels

• Others

The speciality stores play a crucial role in the distribution and promotion of this traditional Japanese beverage, further supporting the sake market demand. Speciality sake stores typically offer a broader and more diverse range of sake than general retailers. This includes limited edition brews, regional varieties, premium grades like Junmai Daiginjo, and aged sakes.

Staff in speciality sake stores usually possess extensive knowledge about sake. They can provide customers with detailed information about the brewing process, flavour profiles, serving suggestions, and food pairings. They further provide an excellent platform for breweries, especially smaller or regional ones, to showcase their products. These stores can also help in building brand awareness and loyalty among a discerning customer base.

By region, the market is classified into:

• North America

• Europe

• Asia Pacific

• Latin America

• Middle East and Africa

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Sake Market Analysis

Sake has been gaining popularity outside Japan, driven by a growing interest in Japanese cuisine and culture. This global interest has led to an increased distribution and availability of sake in various regions. There's a noticeable trend towards premium sake varieties, such as Junmai Daiginjo and aged sake. Consumers, especially in Western countries, are showing a willingness to pay more for high-quality, artisanal sake.

One of the key sake market trends is the diversification in sake types, with innovation in flavours, brewing techniques, and even sparkling sake varieties, catering to a broader range of consumer preferences. As consumers become more environmentally conscious, breweries that adopt sustainable and ethical production practices may find a competitive advantage.

Market Share by Region

The popularity of Japanese cuisine in Europe, including sushi, ramen, and other dishes, has significantly contributed to the rising interest in sake. As consumers become more familiar with Japanese food, they also develop an interest in traditional Japanese beverages like sake. Increased cultural exchange and tourism between Europe and Japan have exposed more Europeans to Japanese culture and food habits. People who travel to Japan often return with a newfound appreciation for sake, driving demand in their home countries.

There is a trend in Europe towards premium alcoholic beverages. Sake, especially high-quality varieties like Junmai Daiginjo, appeals to this market segment. Consumers are willing to pay a premium for authentic and high-quality products. Furthermore, influential chefs and sommeliers in Europe who advocate for sake and include it in their menus have played a role in promoting its popularity.

Key Players in the Market

The report presents a detailed analysis of the following key players in the global sake market, looking into their capacity, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:

• Ozekisake

• AsahiShuzo Co Ltd.

• Tatsuuma-Honke Brewing Co. Ltd. 

• Gekkeikan Sake Co., Ltd

• Hakutsuru Sake Brewing Co., Ltd.

• ARAMASA Shuzo

• Others

The EMR report gives an in-depth insight into the market by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.

Key Highlights of the Report