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Report Overview

The global rum market reached around USD 14.59 Billion in 2024. The market is projected to grow at a CAGR of 5.70% between 2025 and 2034 to reach USD 25.40 Billion by 2034.

2024

Base Year

2018-2024

Historical Year

2025-2034

Forecast Year

  • In 2019, over 10 million bottles of rum were sold in the United Kingdom.

  • Indonesian rum manufacturer Nusa Cana’s Godfather has garnered widespread consumer appeal globally.

  • The United States, India, and the UK are some of the world’s topmost rum consumers.

Compound Annual Growth Rate

Value in USD Billion

5.7%

2025-2034


Rum Market Outlook

*this image is indicative*

Global Rum Market Report Summary Description Value
Base Year USD Billion 2024
Historical Period USD Billion 2018-2024
Forecast Period USD Billion 2025-2034
Market Size 2024 USD Billion 14.59
Market Size 2034 USD Billion 25.40
CAGR 2018-2024 Percentage XX%
CAGR 2025-2034 Percentage 5.70%
CAGR 2025-2034 - Market by Region Asia Pacific 6.9%
CAGR 2025-2034 - Market by Country Australia 7.6%
CAGR 2025-2034 - Market by Country India 7.4%
CAGR 2025-2034 - Market by Type Dark 6.3%
CAGR 2025-2034 - Market by Category Plain 6.4%
Market Share by Country 2024 USA XX%

Global Rum Market Growth

The increasing demand for high-end rums has emerged as one of the key market trends. Globally, consumers are becoming increasingly sophisticated and curious about the consumption of spirits, which has prompted them to seek distinctive products that provide a unique drinking experience. Major rum manufacturers have responded to this trend by using premium ingredients to create new flavour profiles and adopting sophisticated marketing strategies.

Innovation and product diversification have become major market drivers. Low-alcohol rum and ready-to-drink cocktails have boosted rum consumption, creating exciting opportunities for the market growth.

While large rum distilleries follow standard operating protocols to manufacture rum, micro-distilleries have transformed the taste and experience of drinking rum. Though they operate on a relatively small scale as compared to large distilleries, they focus on using innovative ingredients and manufacturing techniques to ensure authentic and high-quality production of rum. This has contributed to their popularity among rum consumers globally.

The supply of vintage rum in the market has surged significantly due to increasing collectors’ interest in dark rum. Besides, major rum manufacturers are developing unique rum production methods that minimise waste generation and industrial carbon footprint. Sustainable packaging materials and the promotion of ecotourism are expected to influence the market positively over the forecast period.

Global Rum Industry Segmentation

Global Rum Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

  • White
  • Gold
  • Dark
  • Others

Market Breakup by Category

  • Plain
  • Flavoured
  • Spiced

Market Breakup by Distribution Channel

  • Off-Trade
  • On-Trade

Market Breakup by Region

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa

CAGR 2025-2034 - Market by Type
Dark 6.3%
White XX%
Gold XX%
Others XX%
CAGR 2025-2034 - Market by Category
Plain 6.4%
Flavored XX%
Spiced XX%
CAGR 2025-2034 - Market by Country
Australia 7.6%
India 7.4%
UK 6.8%
China 6.6%
Japan 5.9%
Germany 5.3%
France 5.3%
USA XX%
Canada XX%
Italy XX%
Saudi Arabia XX%
Brazil XX%
Mexico XX%
CAGR 2025-2034 - Market by Region
Asia Pacific 6.9%
Europe 6.3%
North America XX%
Latin America XX%
Middle East and Africa XX%

Global Rum Market Share

Based on region, the market is divided into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. Over the forecast period of 2025-2034, the Asia Pacific is projected to grow at a CAGR of 6.9% due to the high prevalence of drinking culture and innovative product launches.

Leading Companies in the Global Rum Market

Major rum manufacturers like Bacardi are focusing on the sale and distribution of premium rums while pioneering sustainable technologies for manufacturing packaging materials for their beverages.

  • Diageo Plc
  • Bacardi Ltd.
  • Pernod Ricard S.A.
  • Remy Cointreau S.A.
  • William Grant & Sons Limited
  • Westerhall Estate Ltd.
  • Tanduay Distillers, Inc.
  • Mohan Meakin Ltd.
  • Cayman Spirits Co.
  • HOVI Trading Ltd.
  • Others

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

The market reached nearly USD 14.59 Billion in 2024.

The market is projected to grow at a CAGR of 5.70% between 2025 and 2034.

The market is assessed to witness healthy growth in the forecast period to reach around USD 25.40 Billion in 2034.

The different types of rum in the market are white, gold, and dark, among others.

The different distribution channels in the market are on-trade and off-trade.

The different categories of rum in the market include plain, flavoured, and spiced.

The different regions covered in the market report are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

The key market players are Diageo Plc, Bacardi Ltd., Pernod Ricard S.A., Remy Cointreau S.A., William Grant & Sons Limited, Westerhall Estate Ltd., Tanduay Distillers, Inc., Mohan Meakin Ltd., Cayman Spirits Co., and HOVI Trading Ltd., among others.

Report Summary

Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.

Key Highlights of the Report

Please note that the figures mentioned in the description serve as estimates and may vary from the actual figures presented in the final report.

REPORT FEATURES DETAILS
Base Year 2024
Historical Period 2018-2024
Forecast Period 2025-2034
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Type
  • Category
  • Distribution Channel
  • Region
Breakup by Type
  • White
  • Gold
  • Dark
  • Others
Breakup by Category
  • Plain
  • Flavoured
  • Spiced
Breakup by Distribution Channel
  • Off-Trade
  • On-Trade
Breakup by Region
  • North America
    • United States of America 
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Australia
    • Others
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • United Arab Emirates
    • Nigeria
    • South Africa
    • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Diageo Plc
  • Bacardi Ltd.
  • Pernod Ricard S.A.
  • Remy Cointreau S.A.
  • William Grant & Sons Limited
  • Westerhall Estate Ltd.
  • Tanduay Distillers, Inc.
  • Mohan Meakin Ltd.
  • Cayman Spirits Co.
  • HOVI Trading Ltd.
  • Others

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